Company Analysis Essay

6906 WordsJun 24, 200828 Pages
HMB 524 Marketing Strategy Organization Analysis: Just Group Prepared for Barbara Evans Prepared by Rangsikul Likhitthanawong 6189458 Executive Summary This report will examine Just Group Ltd, the number one market leader in fashion and apparel retail store in Australia. The objective of this report is to review current strategies used by Just Group with regarding to seven traits model according to Schumann, P. A. 1994. Besides, future strategies recommendation will be provided as the key for the company to sustain competitive advantage. Just Group is a number one market leader in fashion and apparel retail store in Australia. The sale of the company continues to increase while the number of stores increases as well.…show more content…
The objective of this report is to review current strategies used by Just Group with regarding to seven traits model according to Schumann, P. A. 1994. Besides, future strategies recommendation will be provided as the key for the company to sustain competitive advantage. The theory used in this report is “The Seven Traits of Successful Organizations” that covers seven important factors driven successful to the organization shown in the picture below (Schumann 1994) . 2. Organization background Organization history The first store of Just Jeans was established in Chapel Street, Prahran in December 1970. Just Jeans at that time was known by its unique concept which was the store selling jeans, stacked on shelves. In 1972, Just Jeans was incorporated in Melbourne as Jeans City Pty Ltd (IBIS World Industry Reports, 2007, p.29). The business had dramatically grown resulting in greater expansion throughout Australia and New Zealand. Accordingly, not only jeans were sold in its stores, but also other fashionable products were added. Due to the success of Just Jeans, Just Group Co. Ltd (JST) was formed as the company acquired many brand portfolios. Further information about the company history is provided in Appendix 1. Organization overview Market Share Major Player Market Share Range Just Group Limited 5.60% - 5.80% (2006) Specialty Fashion Group Limited 5.00%
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