Company Analysis : Ford Motor Company

Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality

Ford Motor Company, American automotive corporation founded in 1903 by Henry Ford and 11 associate investors. (htt28) It is the multinational corporation and the world's third largest automaker based on worldwide vehicle sales. The Company operates in two segments: Automotive and Financial Services. Automotive includes Ford North America, Ford South America, Ford Europe, and Ford Asia Pacific Africa region. Financial services include Ford Motor Credit Company and Other Financial Service. The Company manufactures or distributes automobiles across six continents. Its automotive brands include Ford and Lincoln. Other Financial Services includes a range of businesses, including holding companies and real

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. It is a publicly traded company on the New York Stock Exchange. The Company has about 198,000 employees and 90 plants worldwide with the automotive brands include Ford and Lincoln. The Company also provides financial services through Ford Motor Credit Company. The revenue of the company is $136.26 billion with a net income of $20.21 billion by 2011.

Ford is the second-biggest U.S based automaker (after General Motors) and the fifth-biggest in the world (behind Toyota, VW, Hyundai-Kia and General Motors) in view of 2015 vehicle production.

Ford entered into the automobile market many years ago and became the oldest car manufacturers. It is the first company which specialized in large scale manufacturing of the cars. The production of Ford cars is done in highly engineered way with the help of moving assembly lines.

Fords tangible assets are the easiest to identify but these aspects are not to obtain the company value but to find potential areas for generating profit. (Grant, 2016) Their company Vision states, “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership. The company not only focuses on automobiles but other possible aspects of transportation.

In 2008, Ford produced 5.532 million automobiles and employed about 213,000 employees at around 90 plants and facilities worldwide. The company went public in 1956, but the Ford family still retains 40 percent voting rights.

Ford Motor Company is an American automaker, it is the world's fifth largest automaker based on worldwide vehicle sales. Its headquarters are based in Dearborn, Michigan, which is a suburb in Detroit. Henry Ford founded Ford Motor Company on June 16, 1903 and it became one of the largest and most profitable companies in the world, as well as being one of the few to survive the Great Depression. Ford Company is the largest family-controlled company in the world; it has been in continuous family power for over 110

Henry Ford incorporated Ford Motor Company on June 16, 1903 (H Staff, 2009). With 12 investors and 1000 shares, the company had spent almost all of its $28,000 cash investment by the time it sold the first Ford Model A on July 23, 1903 (F Staff, 2017). But by October 1, 1903, Ford had turned a profit of $37,000 (F Staff, 2017). Henry Ford was able to increase production thus increasing profits by inventing the first ever assembly line (H Staff, 2009). Ford operates in the stock market through the consumer durables sector and is a part of the motor vehicle industry with a market cap of $42.4 billion (FT Staff, 2017). Ford Motor Company engages in the manufacture, distribution, and sale of automobiles (CNN Staff, 2017). Ford is a globally run

Ford Motors ranked 23rd on the Global 500 List and has worldwide revenues of $118,308 (in millions) and profits of $2,717 (in millions)

Objectives |Metric |2009 |2010 |2011 |Target | |Customer Satisfaction |Global Quality Research System customer satisfaction (3 months in service), percent satisfied1 |n/a |n/a |68 |75 | |Value to Customers |Ford U.S. fleet fuel economy, combined car and truck, miles per gallon (higher mpg reflects improvement) |27.1 |26.9 |27.8 |>30 | |Quality/Safety |Percent of Nameplates Achieving IIHS Top Safety Pick by Manufacturer |n/a2 |52% - for 2011 models |75% - for 2012 models |80% for 2013 models | |

Ford in 2011 is on the rebound, having recovered from the darkest hours in the late 2000s. The company for the company is that many of its competitors are also rebounding, and there are significant long-run changes in the automobile industry. Ford needs to determine a strategy that will take the company through the next decade, and improve the company's competitive position. The company has four of the top fifteen best-selling cars in America, but also needs to set strategy globally, as many of the best automobile growth markets are overseas. Another strategic consideration is that CEO Alan Mulally remains in the process of changing the organizational culture at Ford, which had become stagnant and unresponsive to the changes in the industry environment.

According to Forbes, in 2007, there were forty different car brands in the United States with about sixteen million automobiles sold (Marks). Although there are many manufacturers, two of the main automobile distributors are Ford and General Motors. The distributors specialize in all ranges of vehicles including compact cars to large sports utility vehicles. Ford, being one of the largest manufacturers, not only operates in the United States but they also have dealerships in South America, Europe, Asia, and Africa (“Ford Motor Company”). Henry Ford, the owner of the Ford Motor Company, began his career in 1903 in which nearly two thousand vehicles were sold (“History”). Ford proceeded to expand their business in other areas of the world and “produced approximately 15 million cars between 1908 and 1927” (“History”). Ford has steadily increased their business by increasing production and styles while having relatively reasonable prices. To this day, “Ford has become a worldwide leader in the manufacturing of automobiles (“Ford Motor Company”).

Ford Motor Company is the second-largest automobile company in the world. Ford's main focus is automobiles; however, they also operate in Ford Credit and Hertz Corporation. Ford also has controlling interest in Mazda Motor Corporation. Ford was established June, 1903; in an old wagon factory in Detroit Michigan. In 1903, Ford began production on a two-cylinder, 8 horsepower called the Model A. They produced a total of 1,708 of these cars in their first year of operation.

Ford Motor Company was incorporated in Delaware in 1919. They acquired the business of a Michigan company, also known as Ford Motor Company, which had been incorporated in 1903 to produce and sell automobiles designed and engineered by Henry Ford. They are one of the world’s largest producers of cars and trucks. They and their subsidiaries also engage in other businesses, including financing vehicles.