Company Analysis : Ford Motor Company

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As a financial analyst who is providing advice to a client, one will perform research to several companies using information provided by independent firms. The analysis will explain the details of financial information, as well as make recommendations on their values as investments (Lasher, 2014). Although there are thousands of publicly traded companies, one will only research the following four companies: Ford Motor Company (Ford), Harley-Davidson, Inc. (Harley), Starbucks Corporation (Starbucks), and Microsoft Corporation (Microsoft).
Incorporated in 1919, Ford is a global automobile manufacturer (Rowley, 2015). In addition, they provide financial services through their subsidiary credit company (Rowley, 2015). In 2014, Ford sold approximately 6,323,000 vehicles to their 11,980 dealerships, across six continents (Rowley, 2015). As a result, their global market share in 2014 represented 7.2%, down from 7.3% in 2013, but up from 6.9% in 2012 (Rowley, 2015).
For year ending December 31, 2014, Ford posted sales of 144 billion dollars, compared to 146.9 billion dollars in 2013 and 133.6 billion dollars in 2012 (F Income …, 2015). Furthermore, Ford’s balance sheet on December 31, 2014 showed total assets of 208.5 billion dollars (F Balance …, 2015). This represents a 3.1% increase from 2013 (i.e., 202.2 billion dollars) and a 10.1% increase from 2012 (i.e., 189.4 billion dollars) (F Balance …, 2015).
Ford’s net income has a similar trend to sales over the last three
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