Company Analysis : The Coca Cola Company

3357 Words Apr 30th, 2015 14 Pages
Introduction
In this document I will be explaining what the company Coca Cola is about and why it is a blue chip company but first you must know what a blue chip company is right. Well a blue chip company is a company that is doing well financially despite what is happening within the economy they will be doing well. This is why blue chip companies usually sell high quality products that are known throughout the world as selling high quality products keeps them in business which is why me and my partner have chosen Coca Cola as our company of choice to research.
“The Coca-Cola Company is the largest beverage company in the world. It is also the largest manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups. The company 's flagship product Coca-Cola was invented by pharmacist John Stith Pemberton in 1886. In 1889 the formula and brand of Coca-Cola was bought by Asa Candler who founded The Coca-Cola Company three years later. Coca-Cola offers nearly 400 brands in over 200 countries and servers 1.5 billion servings each day. The company operates a franchised distribution system: The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.” http://www.bluechiplist.com/coca-cola/
Products & Services
They use information to improve their products and the services they provide towards their customers like for instance using celebrities. The commercials used by…

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