Company Background Of Coca Cola

Coca-Cola was the invention of a pharmacist in 1866 in Atlanta, Georgia. Dr. John S. Pemberton created a syrup to be added to carbonated water and served at soda fountains. Dr. Pemberton did not live long enough to see his invention “become the worlds’s #1 selling sparkling beverage” (World). Pemberton was fortuitous in that he sold portions of his business before his death. The largest portion was sold to Asa Candler, who began to distribute the soda to other areas besides Atlanta. What was originally just a fountain soda was about to make its mark across the world in its distinctive bottle and advertisement jingles, leaving its brand throughout each home.

Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his

Coca Cola Company is an American beverage manufacturing corporation in which it is taking care of the manufacturing, marketing and retailing of their non alcoholic beverage and syrup products throughout the world. Coca-cola company was started by a pharmacist whose name is John Stith Pemberton in 1889 in Columbus, Georgia it is now a multi-billion corporation operating in nearly 200 countries with its main headquarters in Atlanta, Georgia (www.coca-cola.co.uk/about-us/our-business). Although the company is best known for its most popular product “Coca Cola”, an aerated non-alcoholic cold beverage, but it offers around 500 brands all over the globe. (Pendergrast, 2000).

John Stith Pemberton, a pharmacist and “cash-strapped morphine addict,” created Coca-Cola in 1886. He used a French wine called Vin Mariani as his product to replicate. Coca-Cola was different because it was water-based, not wine-based, and included kola nut, caffeine, coca leaf extract, and sugar. It was originally sold as a medicine, a “brain tonic” that “Cures Morphine and Opium Habits and Desire for Intoxicants.” Later broke and ill from his stomach problems and morphine addiction, Pemberton sold the patent to Coca-Cola to Asa Candler, who later officially created The Coca-Cola Company.

In 1866 the curiosity of a pharmacist from the state of Atlanta by the name of Dr. John S. Pemberton led to him creating a beverage with a distinctive taste. The taste was so distinctive that it was immediately questioned if it can be sold in soda fountains. Dr. Pemberton then took his distinctive tasting beverage to a very good friend of his, Frank M. Robinson who was also a pharmacist. They both agreed to add carbonated water and sampled the drink around for reviews. After they received positive reviews on their new drink they decide to take things to the next level and become business partners. They agreed to sell their drink in the market and named the drink Coca-Cola. They also created its trademarked logo, which is still used today.

The origin of Coca-Cola was based on a lot of trial and error. It had first started off as soda-water and functioned medicinally. It apparently had the ability to prevent/cure putrid fevers dysentery. As the drink evolved so did the function as well. The addition of coca leaves and kola nuts made the drink more invigorating due to its caffeine. Now its importance and second function came in July 1. 1886. That date marks the start of Prohibition, the drink served as an alternative to alcoholic drinks. Fast forward to 1938 after the changes in its medicinal function, distribution, ingredients, and more importantly its popularity. Coca-Cola’s importance was as a “sublimated essence of all America stands for…” this statement by veteran journalist William Allen White was said based on the fact that Coca-Cola was drank by men and women of all ages and classes, that was the drink’s

Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

a) Coca Cola was invented in May 1886 by a pharmacist in Atlanta after he wanted to find a substitute for the morphine he was addicted to. John Pemberton created the recipe at a drugstore in Georgia; Pemberton’s Eagle Drug and Chemical House, and named it coca wine. This recipe was a non-alcoholic innovation of the famous Vin Mariani European coca wine that was popular in those days. It was registered in 1885, and in 1886, he developed Coca Cola after Atlanta passed a legislation prohibiting alcohol. In the 1880’s carbonated drinks were considered healthy so they started selling Coca Cola as a patent medicine for five cents. It was claimed by Pemberton that Coca Cola cured many diseases like drug addictions specifically morphine, headaches and dyspepsia. A couple years later, Coca Cola was being sold by three separate companies and a verbal partnership was formed. Now, It also has licensed agreements to produce and sell DPSG (Dr Pepper Snapple Group) products in North America. They have a joint venture with Nestle that sells Nestea products in Europe, Canada and Australia and a strategic partnership (owning 50%) with the company Aujan – which is the largest beverage company in the Middle East. During the first year, nine coca cola bottles would be consumed in one day. Now, more than 1.8 billion Coca Cola drinks are consumed daily worldwide.

Coca-Cola was invented by John Pemberton the Coca-Cola Company began in 1886. With more than 1.9 billion consumers a day, in more than 200 countries, Coca-Cola is dedicated to being the world’s largest beverage company by maintaining and gaining customers. Customer preference is a core value to coke. Coke has dedicated itself to meet the thirst needs of every customer. They engage with their customers at home, restaurants, sporting events. Almost everywhere customers go, they can find a coke product. They build their top line growth and capital efficiency through investment in FIFA World Cup, “Open Happiness” global campaign, and have many worldwide partners, increasing their business nearly 5% every year by creating a diverse customer base.

The Coca-Cola company,known for its coke products which are shared between friends around the world, is a corporate giant.Coca-Cola has been one of the biggest beverage industry since the 1890’s.Coca-cola was made by a practical pharmacist and chemist by the name of John Pemberton. The success of Coca-Cola wasn't until 1890 when Asa Candler Griggs bought Pemberton small company after his death in 1889.In 1923, individual sale of Coca-Cola was permitted in america, than it was sold all over the world after Robert Woodruff became president.In the 21st century Coca-Cola is one of the biggest company in the beverage industry with many new brands and flavors of Coca-Cola.

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

In 1886 John Pemberton became addicted to opiates and sought to create a drink that had been mixed with a pain killer to be sold as a soft drink that can cure all. Then a portion of prohibition came into that part of the country, so Pemberton was forced to make Coca-Cola without the painkilling portion of the famed drink. That’s when Coca-Cola was really made for the first time. Unfortunately Pemberton then sold the company for a measly $2300 to Asa Griggs Candler. Candler brought true ideas to the company, and that’s when the company took off. Then other brands came into the picture and Coke did not like this what-so-ever. They released the advertisement in Appendix A stating that “nicknames encourage substitution” (Zmuda). Then the market exploded and there were approximately 1,000 bottling companies by 1920 after only have two in 1900

Dr. John Pemberton is the individual behind the Coca Cola firm, and he incepted in it in 1886. Pemberton was a pharmacist from Atlanta, Georgia in the USA. Due to curiousity, Pemberton happened to stir a liquid that was caramel-colored, and then he made a solution of it with carbonated water. A sample of people tasted it and agreed it was special and Jacob’s Pharmacy put it on the shop shelves for a cost of five cents for a glass (Dhar et al., 2005). The first year saw a sale of only nine glasses every day. Over a hundreds of years have passed and by now, the firm has produced syrup exceeding ten billion gallons with over 1.8 billion servings per day in the entire globe. Pemberton died in 1886, meaning he did not live to see the success of a drink he had made. Thereafter, an Atlanta-based entrepreneur, Asa Griggs Candler, secured the business, buying the entire rights of Coca Cola by 1891 for about $2300, thus making him the first president and leader who brought a mission and mission that built the Coca-Cola brand (Slater, 2001). The Coca Cola Company together with its subsidiaries only produces the syrup, which is distributed to all bottlers in the world within that franchise. These bottlers hold exclusive rights to their territories, and they produce the final products in bottles and cans right from the syrup when combined with water and sweeteners. Distribution is done from these bottlers to retailers, hotels, and vending machines.

“Coca-Cola was founded in 1886 at a soda fountain in downtown Atlanta, Georgia” (Coca-Cola Facts para 1). Coca-Cola is better than Pepsi due to its’ longer experience “being in business for about 125 years, the big name beverage brand inspired many consumers and viewers; sparking social interaction and encouraging innovation” (Coca-Cola Facts para 1). “Coca-Cola had bottlers to create a distinctive bottle for the beverage, and it was so noticeable that it could be recognized in the dark, and this effectively set the beverage brand apart from competition, and because of the Coca-Cola’s bottle features — it was acknowledged by many artists from all around the

Like many the most notable inventions and ideas that have come to past the discovery of the soft drink Coca-Cola was an accident. In the year 1886 in Atlanta, Georgia, a pharmacist by the name of John Pemberton was trying to create a type of medical syrup with the purpose of help those with fatigue, anxiety, and oral illnesses. Along with his assistant they added ice to the mixture and deemed the concoction tasty enough for the public. With the growing demand the assistant unknowingly added carbonated water to the medication and it was then that the drink known around the world as Coca-Cola was made. In modern times the drink is consumed by an estimated one billion individuals a day. Even though many think that it was an overnight success in reality Pemberton reportedly spent $74 dollars trying to promote the beverage in its initial days but only managed to sell $50.