Company Background of Kee Wah

Advertisement is conducted on TV, radio, website, poster site, and all kinds of media that

The campaign includes advertising through TV, print media and online, with support through PR and social media.

Two full page print ads in color, in a magazine, targeting 18 to 34-year-old professionals and their families, who lead active lifestyles. These ads will be targeting health conscious people who want the best for themselves and those they love.

We aim to run ads online, television, and radio so we can reach the largest audience possible. Airtime and website banner ads are not cheap, but they provide candidates a great platform from which to project their campaign’s message.

When I first learned of this assignment, I began Google searching print ads to get inspiration on different campaigns. I was immediately drawn to this British campaign for the Drug and Alcohol Service of London (DASL):

The advertising campaign should use the media of television, radio, and magazines/newspapers. On television, the commercial should be placed on networks geared toward homemaking and cooking in particular. Local networks should also be targeted to gain the geographic segment that is needed. Radio spots should take place during the morning, when most people are commuting or taking children to school to target fathers and mothers especially. Magazine ads will be placed in local magazines targeted toward homemakers as well as anything domestically oriented. This will ensure the ad reaches the target market (upper-middle class women). Regional

Couture Candy is a self-owned bakery and candy shop in Jackson, MS that dedicates its business in creating beautiful and delicious unique cakes, dessert bars and custom candy. Couture Candy has been appreciating and serving its objective market since 2009 with its pioneering notion of designing extreme wedding Cakes and making custom gifts out of imprinted candy covered fruit. We create our fruit arrangements mixing the idea of a fruit basket with development motivated by the floral industry. We aim to set a high standard in the wedding cake industry by providing intricate designs and gourmet

Marketing mix is the set of controllable tactical marketing tools which that the firm blends to produce the response it wants in the target market.

The marketing mix is a combination of 4 P’s (product, price, place and promotion) that should be used in conjunction with each other to ensure a competitive edge over other companies. ‘The marketing mix is designed to produce mutually satisfying exchanges with a target market’.

Media announcements: this type of advertisement is the most popular and effective form of advertisement

The idea behind Eggycakes, came to us when we travelled to Hong Kong in search for a business idea to showcase how Hong Kong does their egg waffles in a traditional way and how we will incorporate the traditional way to our modernized way. Egg waffles in Hong Kong only comes in two flavors, the classic one which tastes more like the usual pancake but lighter in taste and more on the crispiness and chocolate. Which is why we came up with bringing egg waffles to life by offering unique and wide variety of flavors to choose from plus toppings they can add to personalize their waffle. With that in mind, we are to place our business around a campus having students as our priority target market for we believe that students as well as teenagers in general are fond of trying new food especially desserts that satisfy their sweet tooth.

1800GetCake is a new bakery concept located in Miami, Florida. The company will specialize in local cake delivery to businesses and homes, while providing convenient online and phone ordering. Market differentiation will be based on ability to customize cakes in terms of colors, flavors, corporate logos, custom messages, and even customers’ own high-definition pictures. This new business venture will focus on gift

Marketing mix is nothing but a critical mix of right amount of efforts and mechanism that is made up of the product that an organisation offers, market segmentation and the marketing strategy, selling the product at the right price and to the right customers through right people.

With employment of almost 4500 staff across their 12 unit and 14 depots, the company is the leading brand of the bakery markets with almost 2million of production of bakery per day from their Chorleywood bread making process. The company vision is to be the number one leading provider of fresh bread brands in the UK, and be one of the world best family food businesses. Their organisational structure lay into the bakery production, engineering, hygiene, stores, technical and food safety and management.

Marketing mix refers to the enterprise for their target market needs, control various marketing factors (product, price, place and promotion) to optimize the combination and comprehensive utilization, in order to accomplish better economic and social benefits (Chai, 2009, p.4). Place and product will be attached more importance in this section.