Company Case Study: Business Analysis Of Pepsi

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The purpose of the business analysis is to develop an understanding of how PepsiCo, a large multinational company is able to keep its market share and continue to develop its business globally, while having a large and diverse portfolio. In this project different analysis is performed, such as company image, mission and goals, SWOT analysis, financial analysis, market and marketing analysis and potential recommendations. History and background PepsiCo is an American food and beverage that was named this way in 1965 when Pepsi-Cola merged with Frito-Lay. The company’s headquarters are in New York. The first Pepsi-Cola was created by a pharmacist- Caleb Bradham- that wanted to duplicate Coca-Cola’s success. His drink had success, so in 1902 he incorporated the Pepsi-Cola Company. In 1931 the company switched hands and the founder of the modern Pepsi-Cola- Charles Guth- established a new company with a better-formulated drink, new bottle and merchandising. In 1950 PepsiCo hired a former Coca-Cola VP as CEO. He was the one in charge of the 1965 merger with Frito-Lay. After this merger, PepsiCo also purchased Pizza Hut (1977), Taco Bell (1978),…show more content…
In every business, stakeholders affect the way business is ran and operated. In PepsiCo’s case, stakeholders have expanded due to the company’s international growth and expansion. The main point is that PepsiCo’s CSR changes whenever the business environment changes, and that is something that keeps the stakeholders satisfied. PepsiCo’s CSR initiatives reflect the company’s needs, by keeping in mind always the stakeholders’ concerns, which maintains a balance between them. PepsiCo’s CSR strategies are supported based on the impact that stakeholders have to the business. With that being said there is a prioritization of its main stakeholder

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