Company G, 1 Year Marketing Plan Essay

Marketing Plan: Phase l This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition, the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix, 2011). Existing organization…

Company G 3-Year Marketing Plan Assessment Code: MKT Task 318.1.5-06-15 Student Name: Student ID: Date: July 31, 2013 Mentor Name: Table of Contents Introduction Company G is a very well-known company in the electronics industry and is highly regarded by consumers for their high quality products and this new product line that is being introduced by Company G continues the excellence of quality for which they are known. The “Tub-Scrubbie” is an innovative new product that…

premium lifestyle brand of denim that caters to such a wide variety of consumer in one market. SBJ is designed to fit not just one kind of woman, but every woman. Market research indicated that an estimated $14.6 billion dollars was spent on jeans last year and the jeans market saw a 14% increase in growth. The recent increases correlate to the influence of the premium segment, product innovation, and consumer demand. According to research women between the ages 18-35 spend more than $100 on jeans.…

Introduction Company G is a major player in the electronics market. We have an excellent reputation for being a ground-breaking company that provides high-quality, highly reliable products that are reasonably priced. Our consumers take pride in the items that they purchase with the Company G name on them. Our small appliance line fits well into our electronics family and will be just as pleasing to our customers as our other products. The G100 Iron/Garment Steamer introduced in this marketing plan will…

Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 8 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Explanation of Strategies………………………..……………………………………………………………………………………………….9 Implementation Plan 9 Product Tactics 9 Price Tactics 9 Place Tactics 9 Promotion Tactics 9 Monitoring Procedures 10 Introduction Company G has become one of the most highly regarded companies in the electronics market. Through its comprehensive…

------------------------------------------------- Company G ------------------------------------------------- 3-Year Marketing Plan for Company G Introduction Company G is a highly regarded and established electronics firm. As a company we’ve been successful in the small appliance market for a number of years. Our product line for this three year marketing plan is the ‘Healthy Hair Flat Iron’. The HHFI is a new and innovative iron that allows users to achieve beautiful flat ironed hair…

Company G 3- Year Marketing Plan MKT1 Table of Contents Introduction ……………………………………………………………………………….3 Mission Statement ...………………………………………………………………………3 The Product ....…………………………………………………………………………….3 Consumer Product Classification …...……………………………………………3 Target Market ……………………………………………………………………………..3 Competitive Situation Analysis …………………………………………………………..4 Analysis of Competition using Porter’s 5 Forces…

2.0 Situation Analysis In recent years, the people of Bangladesh have been noticed to be interested in travelling abroad for pleasure trips especially to countries like Malaysia, Singapore, and Thailand. Moreover, the ongoing economic meltdown has forced these countries to reduce the traveling cost to attract more tourists. According to a statistics of Malaysian Tourism Department, they have reduced the travel tax by 25%, overall hotel cost by 30% and their shops have announced sales discount ranging…

Company G 3-Year Marketing Plan Student Name: Student ID: Date: Mentor Name: Rated 3.75 out of 4 Table of Contents Introduction 2 Mission Statement 2 The Product 2 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 4 Weaknesses 4 Opportunities 5 Threats 5 Market Objectives 6 Product objective 6 Price objective 6 Place objective 6 Promotion objective 6…

Threats 6 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Company G is well-respected for its quality, innovative products that improve consumer’s lives. We excel at taking an every-day…