Company G, 1 Year Marketing Plan Essay

3013 Words Apr 25th, 2016 13 Pages
Table of Contents

Introduction 3
Product Description and Classification 3
Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 4
Competitive Situation Analysis 4
Analysis of Competition using Porter’s Five Forces Model 4
SWOT Analysis 5
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 6
Threats 6
Market Objectives 7
Product Objective 7
Price Objective 7
Place Objective 7
Promotion Objective 7
Marketing Strategies and Implementation 8
Product Strategies 8
Price Strategies 8
Place Strategies 8
Promotion Strategies 8
Explanation of Strategies………………………..……………………………………………………………………………………………….9
Implementation Plan 9
Product
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It features an elegant look and functionality which will enhance any home or office. The GXS Beverage Brewer brings your beverage brewing to new heights with exceptional, on demand heating meaning zero wait time to brew and accurate brew sizes based upon cup capacity which brings unmatched capability amongst competitors. The GXS Beverage Brewer adds quality and convenience to our customer’s lives by being completely portable and offering just the right amount of beverage brewed. The added benefit to the customer is that there is no longer a need to look for all ready limited electrical outlets in the kitchen. Thanks to the patented extended life lithium battery and charging station technology exclusively developed by Company G, our customers will never have to worry about plugging in a beverage brewer system again. Finally, with the accurate brew system with Brew Rite technology, you can program up to 16 ounces of hot beverage based upon your cup or mug capacity. Whatever amount you choose you know that you will be using the best beverage brewing system in the world, something that customers of Company G have come to expect.

Consumer Product Classification
The GXS Beverage Brewing System falls into the ‘shopping’ category of the three-way consumer classification system. We feel that this product would be purchased much less than a convenience item and consumers will spend some time researching and comparing this item to existing…