Company History And Overview Of The Coca-Cola Company

Coca-Cola Company history originated in 1886 when the “curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains” (Coca Cola History, 2013, para. 1). He generated flavored syrup, took it to his

In Indonesia, Coca Cola has entered since 1927 and produced locally in 1992 by Coca-Cola Amatil Limited under the trade name Coca Cola Bottling purchased by a joint venture with several local companies first factory in Jakarta and continues to grow until the stand 11 independent companies distribution of Coca Cola and finally joined in 2000. Currently, The Coca-Cola Company is the market leader in beverage company with one product carbonated Coca cola beverage. This shows the confidence of the grower to the success of Coca-Cola stock in the future.

Coca-Cola has been in existence since 1886. It began in downtown Georgia, by Dr. John S. Pemberton, a pharmacist. His partner Frank M Robinson, who also worked as his bookkeeper was the one who named it as well as the distinct design that is still used today. Coca-Cola has gone on to become the number 1 selling drink globally. (Coca-Cola Company, 2012)

The story of Coca-Cola dates to the late 1800’s where an Atlanta pharmacist, Dr. John S. Permberton, created a soft drink that would later develop into the “Coke” that is now a staple within many American households. Coca-Cola quickly found themselves bottling for mass production in 1899, which was something revolutionary for the time. No other soft drink was being mass-produced in bottles like Coke was attempting to do. This was due in large part to three businessmen out of Chattanooga who had purchased bottling rights, and had the mindset of taking the soft drink in a direction no other soft drink gone before. The famous Coca-Cola label and logo were not produced until 1916, but the label has never seen a change since.

The multinational company that I have chosen is Coca Cola Company since it is a very popular brand and has been serving its customers for more then 10 decades and even after so many years its popularity seems to be increasing day by day which itself speaks about the company's remarkable performance. The Coca Cola Company is an American multinational corporation and manufacturer, retailer and marketer of the nonalcoholic beverage concentrates and syrups (Wright, 1999). It came into existence in 1886 and was invented in Columbus, Georgia by John Stith Pemberton. The current statistics of the company shows that it is currently operating in over 200 countries offering its customers over 500 brands with each day serving of more then 1.7 billion (Charles W. L. Hill, Essentials of Strategic Management, 2012). .Further more the Coca Cola Company is alone responsible for the 78% of the total gallon sales of all the beverages sold worldwide. The company is listed in New York Sock Exchange and is very popular in most of the countries especially United States of America, which alone consumes 47% of the total gallons, sold worldwide (Zurkuhlen & Meeker, 1987). The company headquarter is located in Atlanta, Georgia, United States of America and its current chief executive and chairman is Muhtar Kent (Charles W. L. Hill, Strategic Management Theory: An Integrated Approach, 2012).

As mention before, Coca-cola has 47.3 percent market share in the country’s cola market versus Pepsi which hold 44.5 percent. Coca-cola is also the brand known around the worlds, which are the largest producer and distributor of ark colas in the world. Even in the current monetary crisis, the company continues to expand and the financial position shows that Coca-cola has a strong cash position in compare to PepsiCo which the long term debt of PepsiCo is so high.

Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.

The Coca Cola company is perceived to be the most famous trademark on the globe, and it is equally so. The company claims more than 400 brands that appeal to a wide range of individuals throughout the world. They are in a position to fulfill needs of every one of their buyers making their experience with their beverages a better one. The entity’s drinks entice a lot of people across all races, age, and gender. Coca Cola is outstanding for its overall popularity as its items are sold in over four hundred countries in the world, while major contenders like Pepsi are just available in very few countries. Such a competitive advantage has placed

Ownership:-The history of coca cola begin In 1892, Candler set out to join a second organization; The Coca Cola Company the current company. At the point when Candler had the most punctual records of the Coca Cola Company flamed in 1910, the activity was asserted to have been made amid a move to new organization business locales around this time. Coca cola was floated on the financial stock change in September 5 1919 after it was purchase by business man the called Emest Woodruff for a price in the region of $25 million.

The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

The Coca-Cola Company is a strong multinational company with a well-established trademark that has done well since 1886. The company has improved its marketing strategies to satisfy customers in a better way. Since its establishment, it has effectively differentiated itself by being considered as the largest manufacturer, marketer, and distributor of non-alcoholic syrups

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

The Coca-Cola Company was created in Atlanta, Georgia, in the year 1886. The company is considered to be number one non-alcoholic beverage company in the world. It is leading in marketing, distributing an manufacturing its product which is the concentrate and syrup. Both the concentrate and syrup are sold to bottling companies for final product and packaging to consumers. Coca-Cola company has a wide range of products of about 500 different beverage brands around the world. In the early 1920 the company started its path of globalization, and now operating in more than 200 countries. Together with the bottling companies Coca-Cola has created the best production and distribution system worldwide. The employees are very involved

The company demonstrates a constant increase of the market cap during the last five years: $150 billion market cap in 2012 increased to $180 billion at the end of 2015. This gives the company an expected growth rate of 6.9% and an increase in value by $300 billion from 2015 to 2020. The same tendency can be observed within generated revenues which reached $44.294 billion with $7.351 billion of net profit. Coca-Cola owns approximately 40% market share within the U.S. and 30% market share from the global beverage industry (Suredividend.com, 2016).

The Coca - Cola Company began its legacy in 1886. Dr. John Pemberton, a pharmacist from Atlanta, created the patented Coca - Cola syrup for sale in fountain