Company History : Walt Disney Company

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Company History Ever since its establishment on October 16th, 1923, The Walt Disney Company has grown to become one of the most influential companies to produce mass media. Started by Walt Disney and his brother Roy Disney, the company was originally named Disney Brothers Cartoon Studios. The name was once again changed in 1926 to Walt Disney Studio before taking on its current name in 1986. However, it is more commonly referred to as Disney. Even though Disney is mostly known for its movies, it is also one of the leading companies in publishing, entertainment, and television. The Company operates in five business segments: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Interactive. Demographics The Walt Disney Company is strategic in who they target, having a base of its target market being children. What’s interesting to note is that while they draw mostly to children, they do not leave out teenagers and adults/parents and aren’t gender specific. What this company does exceptionally well is that they continue to do extensive market research to see certain trends and to expand their market. Disney has adult centric resorts such as Disney’s Yacht Club Resort right on the site of Walt Disney World in Orlando, Florida. In regards to their Media Networks, many films and TV shows are promoted for teens, even in their titles alone, such as Teen Beach Movie and High School Musical. ABC Family is a United States television programming

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