Company Information : Apple Inc.

Apple inc is an american multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its best-known hardware products are the Mac personal computers, the iPod portable media player, the iPhone smartphone, the iPad tablet computer. Apple has around 437 stories around the world and around 100,000 staff (around 200 staff per storie) apple was first started in 1976 by founder Steve Jobs, Ronald Wayne, Steve Wozniak. Apple has shareholder and the biggest shareholder have a say in what Apple do and have a say in how come in or out. Apple Is worth is around $700 billion the most expansive company in the world. Apple want to "better" great technology for is customer there main goal is to beat their main competition Samsung.

tionally excellent companies take few risks, product leaders encourage new ventures and a steady stream of new products. Although they take security seriously, good-enough security is a guiding principle; innovation—not process—is the key to avoiding or preventing security problems. As a result, security takes a back seat to performance, is less centralized, and is not the key determinant of a product’s success. The third market discipline, customer intimacy, emphasizes customer needs and requests and excels at meeting them. Security is important for customer-intimate companies when customers express security needs. Thus, the security organizations of customer-intimate companies are less topdown than those of operationally excellent companies, and their centralized procedures involve significant customer interaction. As a result, security is built into products and services only when the customer demands security.

Apple Inc is an American multinational organization located in the middle of the Silicon Valley, California. It is focused on designing and developing the personal computers, related software products, and electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac, iPod, iPhone and iPad. Apple Inc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Steve Jobs resigned as the Chief Executive Officer (CEO) of Apple and was replaced by Tim Cook who was the Chief Operating Officer (COO) before he was named CEO. Apple has approximately 92,600 full-time equivalent employees and an additional 4,400 full-time equivalent temporary employees and contractors.

Apple, Inc., an American multinational technology company, which founded on April 1, 1976 in California, United States. The company has earned $53 million of income in 2015, which increase $14 million of income compared with 2014 (Apple Inc., 2015). It has developed from a small personal computer company to a multinational corporation that selling various types of electronic products and software such as, iPad, iPhone, iOS, and others (Apple Inc., 2016).

APPLE INC. (Apple or "the company") designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications ((Apple Inc. SWOT Analysis. (2014). The company was founded by three individuals in 1976. Steve Jobs is the most famous of the three founders but Steve Wozniak and Ronald Wayne played a part in establishing the Apple brand. The company primarily operates in the US, Europe and Asia Pacific. It is headquartered in Cupertino, California and employed 84,400 people as of September 28, 2013, including 80,300full-time equivalent employees and 4,100 full-time equivalent temporary employees and contractors (Apple Inc. SWOT Analysis. (2014).

Apple the pursuit of perfect, it also led to the growth of its ups and downs. Jobs not willing to give up work and control anything, especially when it may affect the customer experience. But he was faced with a problem. There is a part of the process he does not control: in a store to

Apple is a software company that manufactures phones, computers, iPad and software’s, Apple was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak on April 1, 1976 and is headquartered in Cupertino, CA. It was incorporated as Apple Computer, Inc. in January 1977, and was renamed as Apple Inc. in January 2007, Apple became the first U.S. company to be valued at over 700 billion dollars. Apple’s first products was Apple I personal computer kit and which was manufactured in July 1976, Apple has changed its logo 3 times, Apple used to be the largest publicly traded corporation in the world by market capitalization and it had an estimated value of 530 billion dollars as of February 2016. The CEO of Apple is Tim Cook, Tim Cook had been working for IBM for 12 years and then in 1994 he became a chief operating officer at Intelligent Electronics, and in 1997 The Compaq Computer Corporation hired Cook as vice president of corporate materials. Tim Cook joined Apple in 1998 which was before they had developed iMac, iPhone, iPad, or iPod. When Cook started working for apple he was responsible for managing all sales and operations for the company worldwide. In 2011, Tim Cook was named Apple 's new CEO, he took over the position for former CEO and Apple co-founder Steve Jobs.

Porter’s four competitive strategies does Apple engage in are cost-leadership strategy, differentiation strategy, cost-focus strategy and focused- differentiation strategy. Explanation is as below.

Apple is a large multinational company and is the second largest information technology company. Apple has a revenue of $199.9 billion and a profit of $44.46 billion. Apple’s market capital, meaning the aggregate value of the company based on its current share price and the number of outstanding stocks is $741.8 billion. Apple is a public company meaning you can buy shares into the company, which are traded freely on a stock exchange and is now the largest publically listed company. It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1,1976. Apple employs 92,600 people and has 437 stores located in fifteen different countries. An online store is also available in 39 countries to serve on

Established in 1976, Apple ignited the personal computer revolution with the Apple II and the Macintosh. Today, Apple designs, manufactures and markets personal computers, portable digital music players and mobile communication devices as well as related software, services, peripherals and network solutions. Apple sells its products worldwide through its online stores, retail stores, direct sales forces and third party distributors to its core customers—consumers,

Apple Inc. was founded in 1977. To date, this company has continually offered a wide range of products to meet the growing demands of customers all over the world. Apple not only produces and sells computer software and cellphones; they also distribute consumer electronic products around the globe. Increasing the value of shareholder and coming up with new inventive products is a constant process for Apple, and Apple continues to do so with their popularity around the world with about 301 store locations in 10 different countries. Aside from all of

Apple Inc. is an American multinational technology business headquartered in Cupertino, California, established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to sketch, fabricate, and sell consumer electronics, computer software, and online services. Apple is the world 's second-largest information technology company after Samsung electronics, the world 's largest technology company by total assets. On November 25, 2014, Apple became the first U.S. Company to be treasured at over 700 billion dollars, besides being the largest publicly traded corporation in the world by market capitalization. Apple is a very successful producer of computer software and hardware, however it has demonstrated internal and external areas that need enhancement along with other areas that prove to be profitable.

Apple Inc was founded in 1976 by Steve Jobs and Steve Wozniak with another 20 employees, the company started in Steve’s garage. Apple inc and its subsidiaries or collectively Apple is a manufactures, design and owner of variety of high technology included media player, portable music player, personal computer, smart phone, tablet as well as selling the related digital products like software, network services, third party digital content and application for Apple’s products. Apple first announced new innovated laptops called the Mac book and the most important step for further success is the accessing the MP3 player with their own iPod in 2001. Moreover, they even entered the recently mobile phone industry with the Smartphone-

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Apple Incorporation is a multinational company that creates and sells consumer electronics, computer software, and personal computers, in 363 stores worldwide, with global sales of about US$16 billion. The company 's well-known products like Macintosh line of computers, iPod, iPhone and the iPad are mainly recognized as a source of competitive edge due to high brand awareness related to these products. Apple also sells other branded products like, Mac OS X, iTunes, iLife, iWork, Aperture, Final Cut Studio, Logic Studio, Safari browser and iOS.