Company / Organization Identification And An Overall Focus Statement

The current and primary audience, or specific publics for the M+A brand is new moms, new grandparents, and baby gift buyers in the city of Chicago. Along with those publics some others are current mothers and grandparents also in Chicago. The target audience is currently accurate and appropriate for the brand in the Chicago area. Monica and Andy must not only cater to their current audience, but also but they must cater to the same type of people in the new areas of Los Angeles and New York. The one way and quickest way this can happen is by having a pseudo-target audience in influential celebrity moms and famous elite blogger mothers that are constantly viewed and mimicked by the M+A targeted publics. They must be famous and elite in the areas of Los Angeles and New York. If the target audience can test out the Monica and Andy products, such as the “cuddle box”, on their little ones, the positive experiences about Monica and Andy will spread.

This target market is outgoing, fluent in English, and highly value conscious3. They reside in urban areas with higher population densities and educational institutions. In terms of market segmentation, these young adults are the innovators and early adopters of new products and services. On a daily basis, being exposed to thousands of different messages makes them proactive and more aware of the world. They are heavily impacted by popular culture and being technologically savvy allows them to share their experiences on social media4.

Advertising plays a huge role in why people buy what they buy. This paper will discuss the different techniques used by brands in order to appeal to the intended group they are targeting. Some brands try to appeal to the most amount of people possible. However, some brands have a specific niche of people they try to appeal to. McDonalds is an example of a brand that tries to appeal to everyone. It has a general message that everyone can get behind, and they market it correctly. This is why they are one of the biggest brands in existence. However, Gymshark is a brand that tries to appeal to a specific niche of people. Their goal is to be the next Nike. They try to appeal to athletic people, who workout very often. Their products are similar to Nike, but they are specifically

Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has

Recently, Fenty Beauty released a commercial onto Instagram, Twitter and Youtube. This is the ideal method for displaying the makeup line because commercials have motion, which allows the viewer to see the use of the products in various looks. This advertisement shows a wide variety of people from different cultures and parts of the world. This makes it relatable to almost all people watching it because people automatically connect to advertisements where they see people that they associate with themselves. Therefore, by using this technique people will have a positive image of the brand and are more likely to buy the products. Along with the use of diverse models, there were animations of the products all linking together. By showing models in various shape, skin colour and background, Fenty Beauty focuses on an audience that has been rarely targeted. The audience for the makeup line are people with darker skin tones. The market for this audience was nearly untouched so there was definitely money to be made. This advertisement is also very unique in the way it shows its products. It has an aesthetic feel and makes itself visually appealing by using varying shades of colour, shapes, and camera angles along with upbeat music synced animations keeps the audience engaged. This creative use of visuals make it more appealing to the audience so that they are more likely to buy the product. The visuals show all the products in the product mix. The packaging of the products in the

Nike and Under Armour are two of the biggest brands in the active wear industry. Fitness goers of all ages and genders are passionate users of their sports gear and athletic clothes. Two print advertisements from Under Armour and Nike will be analyzed based on the way they use goals to captivate the viewers attention and elicit an emotion to persuade the viewer to buy their athletic wear. In a world that is quickly becoming aware of its health problems consumers are becoming more aware of fitness brands and their advertisements. People are taking an active stand in achieving their fitness aspirations and doing so with the best equipment available. Nike’s famous “Just do it” slogan has been a boost for the company’s reputation and notoriety, by setting it a part from other brands. The two advertisements from Nike and Under Armour are representations of current consumer ambitions towards fitness.

“How does my ad appeals to my particular group? “Most teens nowadays are very interested with technology, and can be very careless. For an example, losing their phone. The product we will be selling is Tracker Tag, a very small tag where you can track exactly where your lost item is. This product is very helpful for teens, because they can track where the lost phone is. “Where would the product be mostly seen? “The Tracker Tag ad will most likely be seen in “Teen Magazine” and more.

Getting customers to relate to the content is the main goal of any marketing agency. Nike did an amazing job in this way by creating a commercial that almost anyone can understand and relate with. This commercial contains nothing flashy or stereotypical which is common in todays media. Looking at the overall content, it is very easy to understand and apply to individual, and unique situations. There is not one component in this message that is new or shocking. People often repress unconscious drive to improve themselves by telling themselves they can’t. This commercial gathers the fact that they can make a change and put it right in front of the target audience. This commercial gives people hope by informing them that the way we look is not a reflection of our genetic make-up, but a reflection of how we choose to live our lives. I don’t think this commercial has caused many people to make huge life style changes. I do believe that this commercial has influenced a lot of people to try, which is all we can do if you think about

The first Lululemon store was initially created as a place for people to gather to learn and share ideas about a healthy lifestyle. As the company expanded, Lulu could no longer target every individual walking into the store with knowledge of healthy living. At this point, the company shifted its focus to educating their employees who could positively influence everyone who walked into the stores. The thought and reasoning that went into the first Lulu store has continued as the company has grown. It has continued to target active people while pushing everyone towards a healthy lifestyle. Its main target market is young woman, between 15 and 34 years old, in the middle to upper classes. One of

The aim of this paper is to provide an insight into Hollister Co.’s marketing communications and assess whether it successfully targets my demographic of young, male recent college graduates. The paper will first introduce Hollister and provide a brief company history as well as outlining the challenges in reaching out to consumers such as myself who differ from the brand’s intended targets. It will then segue to discussing Hollister’s position within the market and any outlying challenges the brand has navigated through.

In order to attract a specific demographic, advertisement companies employ diverse methods of persuasion. Corporations such as Wendy’s hire advertisement agencies for their expertise in how to attract target audiences to their products. Wendy’s advertisement campaign for ‘Where’s the Beef?’ integrates a few different methods of persuasion; credibility, similarity with the target, and likeability. Wendy’s is trying to entice the 16-40 age demographic of Americans. By incorporating these methods of persuasion to attract the aforementioned target age demographic, Wendy’s is anticipating to attract new customers, consequently increasing profitability.

The American dream for women is to have a toned, fit body that all other women will envy and men will long to look at forever. Many different workout routines and products flood the market trying to persuade athletic women. For a workout product to appeal to an athletic woman, the ad must show the female reader the unique qualities that stand out from other products. With bold copy, an aggressive illustration, and dominant design, this Nike ad, "MAKE YOURSELF FIT" persuades to the female reader that they can be determined to get fit and also get noticed by others when wearing Nike.

Under Armour, Inc. is an American sports clothing and Accessories Company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006.

Cuyahoga Community College (CCC) is located in Cleveland, Ohio and has 3 campuses located in Downtown Cleveland (Metropolitan), Highland Heights (Eastern), Parma (Western), and Westlake (Westshore). CCC also has satellite sites for Workforce Development (Metropolitan) and the Brunswick University Center (Brunswick). CCC main objective is deliver high quality education while keeping tuition low. The main goal of the college is to successfully guide students to graduate with an Associate’s Degree and/or Industry Certificate. There are currently over 20,000 students enrolled in courses at CCC. I will be describing in this task the Academic Affairs division of the Western Campus.

Critical thinking plays a huge role in McGuire’s life. Nick using his hidden powers was able to steal Dorsey’s ideas and claimed glory with the Nike account. Nike, a multinational firm that operates sales and productions in several countries, wanted to empower women with their new line of products. This is an example of gender and age segmentation where the main focus was on young females. In the United States of America, women handle 75% of family finances and make or influence 80 percent of consumer purchases. In the movie it was mentioned that the fastest growing segment of consumer where women between the age of 15 and 24 which is the female generation Y the millennial generations. A big focus of the commercial Nick Marshall and Dorsey McGuire produced for Nike was on women acknowledgement. The need Recognition was the factor that turned the presentation to a successful sale and wowed the Nike executives. Because a want is the way a consumer addresses a need with all created stimulus around them the key is how to make the stimuli relevant to a purchase decision. “The presentation is an acknowledgement of women and a representation of a marketing strategy. Market Orientation: the marketing concept is a simple and intuitively appealing philosophy that articulates a market orientation. It states that the social and economic justification for an organization’s existence is the satisfaction of