Company Overview: Apple Inc

Before there was Apple Inc., there were two young high school friends, Steven Jobs and Steven Wozniak. These two young geniuses were extremely interested in technology and electronics, and they used this passion to find employment. Jobs worked for Atari, and Wozniak worked for Hewlett-Packard. In April of 1976, in a garage with just $1,300, the two Stevens came together to form a dynamic duo. With Wozniak’s flair for computer design, and Jobs ability to look further into the future, they both created the Apple computer. Now branding began to emerge as Ronald Wayne became a 3rd founder of Apple Inc. since was responsible for creating the company’s first logo which he later resigned because he believed that the company would pose a financial risk. The new logo was created by Ron Janov designs. The company’s first president was Mike Scott. The company was not taken seriously until 1977 when the company came out with the Apple II, which was the “first personal computer to come in a plastic case and include color graphics,” at this point Apple Inc. became incorporated. The company continued to improve with the introduction of Apple III. In 1983, Apple Inc. became the fastest growing company in history, and at this time

Apple Inc. was founded on April 1, 1976 in Cupertino, CA and was incorporated on January 3, 1977 (Apple, 2010). The company was founded by Steve Jobs and Steve Wozniak. Jobs also asked his former colleague from Atari, Ronald Wayne to join them in their startup. Wayne designed the first Apple logo. In early 1976 Jobs approached a local company store, The Byte Shop, said they would be interested in the machine, but only if it came completely assembled (Foljanty, 2010). The shop ordered 50 Apple I computers which sold for $666.66. The three owners would assemble the Apple Is at night in their garage still managed to deliver the ordered Apple Is in ten days. In April of 1976 Ron Wayne resigned from Apple Computer because he felt the financial

The technology portion of their company has grown tremendously which has caused so much of their growth. In addition, they found the perfect formula to appeal to and retain customers. Most of their customers are loyal to their company and insist on sticking to their products. Their market capitalization, $639,922 million, is extremely high compared to other companies in their industry They returned about $8 billion to shareholders during their quarter. Also, their gross margins, currently at 38.01%, are high at passed by

Apple Inc was incorporated in 1977 by Steve Wozniak and Steve Jobs. As a startup company Apple Inc went through several management changes and conflicts which caused the company to lose some of its competitive advantage against companies like Dell, Gateway and Microsoft. The company designs and manufactures various products in the computer and music industry. Apple being strictly a personal computer company decided to venture into marketing other products like the iPod, a digital music player, and iTunes a website that lets their customers download music for a price. Apple continues to work on providing innovative products for its customers. (Apple Inc. 2015) My analysis of the case study will discuss the company’s economic, demographic, political and legal segments as well as their social culture and technical segments. The analysis will also cover Michael Porters five forces analysis in marketing. I will include the strengths and weaknesses of product development. Finally I will provide my recommendations that management can consider for strengthening their position within the computer and digital music industries.

April 1, 1976, Steve Jobs and Steve Wozniak created The Apple Computer. They incorporated the company on January 3, 1977 in Cupertino, California. Apple, Inc. is responsible for bringing to market such products as the Macintosh desktop and portable computer, iPod and iTunes, and most recently, the iPhone. What many people may not know is that after founding Apple, Jobs was fired by the company 's board of directors 10 years later at age 30. After his termination, he went on to create two more companies. During this period Apple went through three different CEOs and their stock price dropped to $2 a share. As a result, Jobs was invited back to join the company as CEO. Not only did Jobs rejuvenate Apple but it flourished (Finkle & Mallin, 2010). Apple has over 66,000 employees in the United States, from engineers to retail employees, app developers, suppliers and manufacturers.

Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market, which led to a computing revolution and quickly became the industry leader by selling more than 100,000 Apple IIs in 1980. After IBM entered PC market, IBM PCs, which used Microsoft’s DOS (OS), gained more market share and became the new standard for the PC industry. At the same time, Apple introduced the Macintosh in 1984. However, Apple’s net income fell 62% due to the Mac’s slow processor speed and lack of software limited sales. In 1985, Steve Jobs was forced out and John Sculley took charge of the Mac. Under the direction of Sculley, Apple

Steve Wozniak and Steve Jobs created Apple with very little money and a whole lot of determination. The two men had met while working at Hewlett Packard over the summer break when Jobs was in high school, Wozniak in college. In order to gain capital to get the company started, Jobs sold his van for $1500, and Wozniak sold his financial calculator for $250. Jobs who was part owner of a farm came up with the name. Apple Computers were incorporated in 1977. By 1980, the company was a publicly traded magnet. This was the biggest public offering in over 20 years. In 1985, Jobs was forced out of the company that he had helped to create by Apple’s Board of Directors, who were tired of his erratic behavior which had made him the man

Apple one of the best company in today century. Apple was started in 1976 by two handsome guys, Steve Job and Steve Wozniak. Job and Wozniak meet each other through a mutual friend they both knew. They had some much in common and one of those was the love for electronic. Wozniak use too designs computers before he meets jobs, so he was very advance when it comes to electronics and designing computer, it was Jobs intelligent and creative thinking made these two a perfect match. Job and Wozniak were both 21 of age when they started Apple computer. They started this little business in Jobs family garage. In order to make money to buy equipment Jobs and Wozniak had to both sacrifice something valuable so they can raise money.

Apple Inc. Is a multinational manufacturer that 's centered in the USA and headquartered in Apple California located in California, U.S. Apple was once centered in April 1976 with the aid of Steve Jobs and Steve Wozniak and was built-in in January 1977. The organization designs and later sells purchaser electronics, personal computers and computing device application. The Macintosh variety of character desktops, iPod, iPhone and the iPad are among the Apple’s satisfactory identified merchandise. Normally probably the most program furnished with the aid of utilizing the brand entails ultimate lower studio that could be a monitor and video construction suite, Aperture which is legit pix utility, iTunes media browser, Mac Os X working process and common sense studio which is a music production suite (Apple, 2012). As of May just 2012, Apple (2012) suggests that the organization has over 300 stores located in more than ten international locations in additional to the online retailer. Banton (2011) describes Apple has been among the finest technological organizations in the world so far as firms’ traded in the world via market capitalization are worried. In keeping with Banton (2011), some analysts have even immediate that Apple has more cash than the U.S. Government. Apple (2012) states that, the manufacturer has greater than 60,000 staff employed on everlasting foundation and a few 2,800 temporally staff in world. Whatever the success that the manufacturer has

On April 1, 1976 Steve Jobs, Steve Wozniak, and Ronald Wayne joined together to form Apple Computer Incorporated. The concept behind their company was the creation of an inexpensive, simple to use personal computer kit. Working out of Jobs’ garage in Cupertino, California the trio designed and manufactured their first product in three months. They named this product the Apple I and it went on sale in July 1976 for $666.66. Six months after the release of the Apple I, Ronald Wayne opted to sell his share of the company back to Jobs and Wozniak for a meager $800. Soon thereafter multimillionaire Mike Markkula joined Apple and on January 3, 1977 the company was incorporated. Apple continued to gain

Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release

Apple Inc. was established in 1976 with the launch of Apple I in April 1976. The creators, Steve Job and Steve Wozniak, transformed the entire consumer interactive experience between the user and the computer by being the pioneers in this field. For two decades, Apple Inc ruled the computer manufacturing frontier for two decades. However, it did face low sales and market share in the 1990s. Steve Jobs had left the firm in the 1980s and returned in 1996 as the Chief Executive Officer. He brought about a revolution in the electronics music industry with the invention of the Ipod in 2001. He aimed for innovative products with simple, unique designs that offered a user friendly interface. In 2007, Apple again created a novel segment in the American market with the initiation of the iPhone. The first tablet gadget was released in 2010 and made headway in the international market as well. With Apple being in the limelight, questions were cast towards the degree of responsibility it was undertaking to contribute to the welfare of society.

Apple Computer was formed in April 1976 by 25-year-old Steve Wozniak and 21-yearold Steve Jobs—both college dropouts. After selling a van for some extra start-up cash, the two set up shop in the Jobs’ family garage at 2066 Crist Drive in Los Altos, California, to start building computers. The ideas and early innovation techniques that emerged from this location would set the foundation for building one of the most important and globally effective technology

Their first products were Wozniak's Apple I which was the first personal computer which they designed and developed which they began selling. Within a few years of significant revenue growth and reputation, Steve and Wozniak hired staff of computer designers and started a production line.Within a decade, apple had started shipped new computers featuring an innovative graphical user interface, and apple’s products received widespread critical acclaim. But the expensive price tag of its computers and its limited software title ability caused problems for the company. Then Steve resigned from apple computers inc. and had created his own company. A few more shuffles occurred between job positions of the company and then the ceo of apple during 1997 had decided

I undersigned ………………………a student of T.Y.B.B.A., here by declare that the project work presented in this report is my own work and has been carried out under the supervision of prof. Kuldeep Jobanputra of R.P.Bhalodia College, Rajkot. This work has not been previously report submitted to any other university for any other examination.