Company Overview: Apple Inc

995 Words Feb 5th, 2018 4 Pages
Contents Company Background 3 Supply and Demand 4 Market Structure 5 Pricing Strategies 6 Non price competition 7 Barriers 7 Supply Constraints 7 Design Delays 7 Economics 8 Regulatory 8 Legal Battles 8 Apple's Business Cycle 8 Conclusion 8
Company Background Steve Jobs and Steve Wozniak founded Apple Computers on April 1, 1976 in an obscure location in California. The two young entrepreneurs built the first Apple out of their garage. The first Apple computers did not include a monitor, keyboard, or casing. Despite the company's humble origins, in 1998 Apple reached a benchmark by introducing the Mac OS X operating system, which was the company's first server software. It is interesting to note that the company started differentiating themselves at this time by adding bright colors to the computers casing; a theme that can definitely be seen in today's Apple products. The company also began marketing to younger target markets by providing deep discounts to schools and universities. This also acted to build the levels of product loyalty that can be seen today in more mature market segments. Despite a successful beginning, the company found itself on the verge of bankruptcy in 1996. It was around this time that Steve Jobs envisioned a strategy known as the "digital hub". This organizational objective moved Apple's focus away from just the personal computer platform and began to include various peripheral devices as well. This concept…

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