Company Overview: Nike, INC

1106 WordsFeb 3, 20184 Pages
Nike, Inc. is the world’s leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. NIKE, Inc. sells, distributes and licenses its products in approximately 200 countries around the world. NIKE focuses its products in seven key categories: Running, Basketball, Soccer, Men’s Training, Women’s Training, NIKE Sportswear and Action sports. NIKE sells products through its NIKE Brand and Affiliate Brands (Converse Inc., Hurley International LLC, Jordan Brand and Nike Golf). Operating segments for the NIKE Brand are North America, Western Europe, Central & Eastern Europe, Greater China, Japan, and emerging markets. NIKE is a consumer products company who specializes in the fast paced industry of athletic footwear, apparel, and equipment. This industry is keenly competitive which exposes NIKE to the risk of falling behind or not meeting the innovation standards of customers. To stay on top of customer demand, NIKE must continue to innovate and anticipate consumer preferences. Companies in the industry rely on a strong reputation and brand image for worldwide recognition. If the NIKE Brand were to attract any negative press, it could substantially effect their revenues and growth. NIKE’s strategy is to achieve long-term growth by creating innovative “must have” products, building deep personal consumer connections with their brands, and delivering compelling consumer experiences at retail

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