Company Overview Of Coca Cola

1738 Words7 Pages
Company Overview Are you a Coca-Cola or Pepsi person? Well I personally prefer Coca-Cola. In 1886 pharmacist Dr. John S. Pemberton founded Coca-Cola. He desired to create a delicious soft drink, so he conjured up a flavored syrup that might fill his desire. Pemberton then mixed the syrup with carbonated water to get a final product ready for sampling. The people who sampled his creation said that it was “excellent.” Frank M. Robinson is recognized for giving Pemberton’s beverage the name of “Coca-Cola” and giving the beverage its trademark. Coca-Cola then received the nickname “Coke” for short. After inventing what has become the number one selling drink, Pemberton sold his company to numerous parties, mainly including businessmen from…show more content…
Coca-Cola now has a net worth that is well into the billions of dollars. What keeps Coca-Cola running and growing is the constant, strategic marketing skills needed to keep any successful company at the top. Overview of Major Product Coca-Cola is the cool fizzy drink on a hot day many people long for. It is one of the top products of this ever changing world. I chose Coca-Cola because it is a gigantic, world renowned product. Coca-Cola also has another major competitor, Pepsi. I thought it would be very interesting to see how Coca-Cola tries to complete with Pepsi. “Our customers include hypermarkets, supermarkets, discounters, kiosks, petrol stations, cinemas, leisure parks, hotels, restaurants and cafés, among others.” The customers are a “core value” of Coca-Cola. Coca-Cola tries their best to work together with customers to be the customer’s first choice (“Customers,” n.d.). To be the customer’s first choice, Coca-Cola not only has to worry about their taste. Coca-Cola must focus on availability, affordability, acceptability, activation, and attitude. Being a great company with a great product goes far beyond just the product. I think that the most important attributes that Coca-Cola focuses on outside of the product itself would be availability, affordability, and attitude. Customers today want something easy to access, they want to work smarter, not harder. If prices are unreasonable, that is an automatic turn
Get Access