Company Overview Of Ford Motor Company

1608 Words7 Pages
Company Overview Ford Motor Company is a public corporation that began its operations in 1903. The company designs, develops, manufactures, and services cars and trucks across six continents. Furthermore, it divides its work between two main segments – an Automotive Segment and a Financial Services Segment. The Automotive Segment is in charge of marketing its products through worldwide retailers and distributors, as well as selling them to dealers or fleet customers. This sector also provides retail customers with after-the-sale vehicle services and products, such as collision repair. The second segment, the Financial Services Segment, focuses on automotive financing products, and the offering of them to and through the global dealers of Ford’s cars and trucks. Many of these financing products include retail financing, commercial financing for the purchase or lease of vehicle fleets, and wholesale financing. Other financial service-related activities include their shares in a range of businesses, such as holding companies and real estate ventures (Gale Cengage Learning). Both segments work together in an effort to maximize shareholder value. Product Description For this project, the product in focus is Ford Motor Company’s 2015 F-150. The Ford F-150 has been America’s best-selling vehicle for over three decades (thirty-eight years and counting). Its successes, however, are not just limited to the United States. The truck is also one of the world’s best-selling vehicles.
Open Document