Company Overview Of Pepsico Company

1417 Words Nov 3rd, 2014 6 Pages
Company Overview
From their innovative products to their large global involvement, PepsiCo is a company that is constantly growing and shaping the industry. It is a leading food and beverage company that operates as a manufacturing service as it makes it’s own products and distributes them. PepsiCo’s current Chairman is Indra K. Nooyi and their headquarters are in Purchase, New York. The corporation has around 274,000 employees and PepsiCo is regarded very highly on multiple Forbes lists and is extremely popular around the globe. The company PepsiCo was established after the merge of both Pepsi-Cola and Frito-Lay in 1965. The original beverage company, Pepsi-Cola, was created in the late nineteenth century. It is known as a mainly beverage focused company, but there are many more brands and products associated with PepsiCo other than beverages and it has an extremely diverse portfolio. Some of their brands are Gatorade, Doritos, Quaker, and Lay’s. PepsiCo is regarded as having monopolistic competition despite Pepsi and Coke indefinitely controlling the beverage industry, making it extremely difficult for others to join the industry. These two companies have large tension between each other and product differentiation is a large part of their respective competitive strategies. Although their products are not much different from each other, they are perceived to differ from each other in order to persuade consumers to lean towards either company.
PepsiCo operates as an…
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