Company Overview : The Coca Cola Company

1512 Words Dec 15th, 2015 7 Pages
Khalaf ID:1351510255 Subject: B203A
1. Industry overview, company overview, product overview, major competitors.
2. Stages of the product supply chain or network design, location of raw material in relation to the manufacturer, distributor, retailer and consumer, etc.
3. The relationship between suppliers and customers (first tier, second tier, etc.., horizontal or vertical integration (if any), levels of inventory and where it’s held.
4. The overall cost structure of the product, average profit margins, etc.
5. Explanation of any problems and suggestions for further improvements of the supply chain.
ESSAY
The Coca-Cola Company is an American historical multinational, and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America. The Coca-Cola Company is home to 20 billion-dollar-brands, including four of the top five soft drinks: Coca-Cola, Diet Coke, Fanta, and Sprite. Coke manages seven main operating segments (most of them geographically-based), including: Eurasia and Africa; Europe; Latin America; North America; Asia Pacific; Bottling Investments; and Corporate. The North America operating…

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