Company Profile : Amazon.com, Inc.

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Company Profile Amazon.com, Inc. NAME: DIEGO FERNANDEZ PROFESSOR: JOSE CASAL COURSE: MGMT 390-455 Amazon.com, Inc. is an American electronic commerce company that started as a bookstore on the internet with a different name, Cadabra.com. Jeffrey Bezos, founder and CEO of Amazon.com, incorporated the company on July, 1994. The site went online as Amazon.com in July 1995, with headquarters in Seattle, Washington, United States (Securities, 3). Bezos named the company Amazon.com, because he wanted a name for his company that began with “A” so that it would appear early in alphabetic order when someone look for it in the internet. He looked through the dictionary and settled on “Amazon”,…show more content…
It had a strategy of building strong brand recognition, customer loyalty and supplier relationships. In its two first two months of business, Amazon sold to all 50 states and over 45 countries. Its sales increased rapidly. Through December 31, 1996, Amazon had sales of more than $16 million to approximately 180 000 customer accounts (Securities, 4). Amazon began as an online bookstore, but over the last decade has branched out into additional product areas. The company diversified and started selling DVDs, VHSs, CDs, MP3, video games as digital and physical copies, toys, food, apparel, furniture, electronics, and jewelry. Besides, Amazon selling products created by other industries. The company has also created its own products. They sell exclusive products like the Fire TV, Fire kindle, and Amazon Fire phone; these products can be purchased on its own website. They also provide a membership that offers two-day shipping and an instant streaming of selected movies and TV shows. This membership is called Amazon Prime. Thanks to this variety, Amazon started to compete with other industries like Apple, Netflix, Hulu, and to expand to different area of the world. New Amazon sites were created as Amazon.co.uk and Amazon.de. This helped to service customers outside of the United States. Amazon has always sold goods out of its own warehouses, but it has created a way to help other retailers and individual sellers. Retailers like
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