Company Profile Of Anheuser Busch Inbev

1025 Words Nov 16th, 2015 5 Pages
AB InBev Profile

Anheuser-Busch InBev is a publicly traded company based in Leuven, Belgium. AB InBev was formed through successive mergers of three international brewing groups: Interbrew from Belgium, AmBev from Brazil, and Anheuser-Busch from the United States. Overtime AB InBev has evolved into a multinational beverage and brewing company; in fact, it is the leading global brewer with about twenty one percent global market share. This includes global brands Budweiser®, Corona® and Stella Artois®; international brands Beck’s®, Leffe®, and Hoegaarden®; and local brands Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Victoria®, Modelo Especial®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Cass®,
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AB InBev’s brands are the “foundation of our company, the cornerstone of our relationships with consumers, and the key to our long-term success” (ab-inbev). Ultimately, AB InBev believes that it is their goal to be the Best Beer Company Bringing People Together For a Better World that gives them a sustainable and competitive advantage.
Strategic Plans for Growth
AB InBev has maintained long term, sustainable value through top-line growth and expanding profitability. The business model and strategies put in place to achieve growth rely on six pillars: Dream-People-Culture, Brand Portfolio, Point of Connection, Leading Market Position, Strategy, and Financial Discipline.
AB InBev’s shares the desire to be the Best Beer Company Bringing People Together For a Better World with its workers. This desire makes AB InBev strive to hire the best workers and give them an opportunity to grow and succeed.
AB InBev is aware of its powerful brand portfolio, even when comparing all consumer product companies. This portfolio includes well over two hundred brands and six of them being in the top ten most valuable beer brands in the world. However, AB InBev is prioritizing a small group with greater growth potential within each relevant consumer segment. They will continue to focus on these brands by investing most of their marketing money and dedicate the greatest portion of their share of mind. Their strategy is focused on
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