Company Profile Of K T Denim

This case study talks about the slowdown in the premium jeans market. The first slowdown was in 2007, after that time premium jeans never the same. Between 2008 and 2010 the premium denim prices fell 10-15 percent over this time period. There were different tactics these premium denim designers including 7 for mankind, True Religion, Diesel, Joe Jeans and Levi Strauss tried to attempt to maintain their positions. Some did this by lowering the price of jeans, creating lower priced jeans (i.e. recession collection and jeggings), creating more brands and stores. This case study also talked about the major effects that things like economic issues (i.e. the recession) and rising cotton prices (due to low stockpiles, heavy rains and

• State-owned S.K. is the middleman which deals with Chinese producers and American importers. It is the largest exporter of knitted clothing.

Just as J. Crew has begun to target lower price point markets, it has begun to also target higher price point markets. J. Crew’s “Collections” and “Wedding” lines use finer materials and more intricate designs in their pieces, but are sold at more expensive prices. Lastly, the company’s sub-brand “Madewell” focuses on American-made denim and casual styles that aim to attract teenage to middle-aged women. J. Crew immense growth throughout its years has come as result of its ability to diversify its brand into many different

Regarding which company of the two listed above, the smart and obvious choice would have to be Wm. Kratt Co. Being the only producer of pitch pipes in America, it makes since to use an American made product that has such a long standing tradition. These pitch pipes are still hand made one at a time as they were 80 years ago to this date selling an estimated 3 million units. Anyone in the musical industry that deals with singers first hand will tell you they are still the best quality vocal tuning instruments. It is a family owned and operated business, so the biggest benefit using them over someone else is cost. Unlike Menzel made pipes that are distributed through a Canadian company that is part of a bigger global organization, Kratt pitch pipes are all American keeping costs down. To customize the pitch pipes for Pentatonix I would offer three different styles.

This gives the fibre its built in lasting elasticity. Lycra can be stretched four to seven times its initial length, yet springs back o its original length once tension is released. Lycra appears to be a single continuous thread, it is really a bundle of tiny filaments. Lycra is never used by its self, it is always combined with another fiber ‘or fibers’, natural or man-made. Fabrics enhanced with lycra retain the appearance of the majority fiber. The type of fabric and its end use determine the amount and type of lycra required to ensure optimum performance and aesthetics. As little as 2 percent lycra is enough to improve the fabrics movement, drape and shape retention, while fabrics for high performance garments such as swimwear and active sportswear may contain as much as 20-3- percent lycra. Weaving or knitted techniques, together with fabric type and end use, determine whether lycra is used ina bare or covered yarn

J.Crew began in 1947 as a low priced clothing company that sold its merchandise door-to-door. It was originally called Popular Club but the name was eventually changed to J.Crew to better suit its preppy image. In 1983 the company released its first catalog in an effort to mimic the success of like Lands’ End and L.L. Bean. People fell in love with the company’s preppy aesthetic that was much more affordable than designers like Ralph Lauren. Within the decade, the company grew its customer base exponentially. Their sales increased from $3 Million to $100 Million in less than 10 years. In 1989 the company expanded into retail stores with their first brick-and-mortar location in South Street Seaport in New York.

J.Crew at Stonestown mall is having difficulty targeting San Francisco State students to shop at their store, even when J.Crew offers a 15% off discount to college students.

Under Armour is a very famous sportswear company in the world. It sold products in three categories: apparel, footwear, and accessories. It had a wide variety of innerwear and outerwear in the apparel segment, a broad line of footwear, and a line of accessories for both men and women. Kevin A. Plank, the founder and Chief Executive Officer of Under Armour (UA), was a walk-on special team’s player for University of Maryland football team. As an athlete, he knew what kind of sportswear material would be popular for athletes. Under Armour created a new category of sports apparel: “performance apparel” which focused on the athlete’s performance. In this segment, it had a 78% market in 2009. Because, it paid more attentions on quality, performance

Sears continues to showcase its top Brands including Craftsman, DieHard, and Kenmore. The Company also continues to market its fashion lines of products under the Brands of Lands’ End, Joe boxer, and Jaclyn Smith. Sears has also introduced the Kardashian Denim collection. With this new line of clothing Sears hopes to increase sales to teens and young adults. Sears will also offer deals to include markdowns and rebates throughout the year to promote many of its retail lines and market to the thrifty shopper.

Different fibres can be mixed with the denim to create stretch or patterns in the weave. Different types of denim can be used including cotton denim, nettle denim, cocona denim and many others made from innovative fibres.

Dockers is the world famous retailer of men and women’s apparel, shoes and accessories. The company specializes in different styles of pants, with khaki being one of the most popular fabrics as demanded by customers. At their online store, customers can shop by occasion or clothing category. They also provide a great selection of plus size clothing at the website.

The company motto is “Live the Dream” and they aim to fulfil their customers need and desire for comfortable clothes and equipment for travel and adventure sport. Kathmandu has described quality and performance as the key to their new design initiatives and they invest substantial resources that focuses on design, quality, technical development, merchandising and supplier management functions. They develop products that are

Gap, Inc. is a leading American specialty apparel retailer based in San Francisco, California. It sells casual apparels, accessories, and other personal care products for men, women, and children. The products of Gap, Inc. include denim, khakis, T-shirts, boxers, casual wear, and others. It is traded in New York Stock Exchange under the symbol GPS. Currently, the company boasts approximately 150,000 employees and 3,139 stores all around the world. Gap, Inc. sustains a large number of brands, namely Gap, Old Navy, Banana Republic, Forth & Towne, Piperlime, and others. These different companies are bought by the parent company in different times. Started as a general jeans

Peg and Kris, LLC is a new online clothing company that got its start in June of 2016 (Peg and Kris, LLC, 2016). It all began when two former employees acquired Kayce Hughes, LLC, a seventeen-year-old company and lifestyle brand (Peg and Kris, LLC, 2016). Kayce Hughes, the brand, was centered around custom-designed clothing for women and children (Hughes, 2016). The brand focused on classic, vintage-inspired designs with unique details that were typically made from cotton. At its peak in 2014, Kayce Hughes, LLC owned and operated three retail stores in Chattanooga, Tennessee; Nashville, Tennessee; and Atlanta, Georgia. The company also conducted a substantial amount of business online and through national trunk shows. In addition, Kayce Hughes, LLC sold its children’s line at wholesale prices to specialty boutiques (Hughes, 2016).

New product development: Levi Strauss and co.’s women’s wear division markets several line of casual sport wear including jeans, slack and knit and woven tops, blazers and skirts. New products are continuously introduced by Levis Strauss. The recent introduction of women 501 jeans has been very successful.