Company Profile Of Pepsi

For many years, the rest of the world has assumed that India’s governing body is a closed minded regime, avoiding outside investments almost entirely, especially consumer good. This was an obvious obstacle for both Coca-Cola and Pepsi Co. when contemplating entrance into this new market. Although Pepsi had not attempted to enter the market before 1986, Coke had been there many years before, since 1958 but was forced to leave, in 1977, as a result of political actions and policies. This is an obvious example of how political actions and policies can affect, and have affected, the market for soft drinks in India. Therefore, Coca-Cola’s relationship with the Indian government was tarnished, which made it harder for Coke to re-enter. Coca-Cola

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

John Stith Pemberton, a pharmacist and “cash-strapped morphine addict,” created Coca-Cola in 1886. He used a French wine called Vin Mariani as his product to replicate. Coca-Cola was different because it was water-based, not wine-based, and included kola nut, caffeine, coca leaf extract, and sugar. It was originally sold as a medicine, a “brain tonic” that “Cures Morphine and Opium Habits and Desire for Intoxicants.” Later broke and ill from his stomach problems and morphine addiction, Pemberton sold the patent to Coca-Cola to Asa Candler, who later officially created The Coca-Cola Company.

Coca cola is one of the largest multinational soft drink companies in the world. It does its production in Cambodia, Ethiopia, Kenya, Mozambique, Namibia, Nepal and many other countries. The functional area is two type. They are internal and external.

After being cleared by the Indian government in 1988, PepsiCo. was allowed entry to the Indian market as a Joint Venture with Indian-based companies Punjab Agro Industrial Corporation (PAIC, established by the government) and Voltas India Ltd. (an appointed company by the Indian government who was to oversight Pepsi’s decisions). Pepsi would be held accountable to the following terms & conditions: a 75% focus of investment on food and agro-processing, importing advanced food processing technology, improving India’s product brand reputation for quality, for ten years, Pepsi would adhere to India’s set export/import regulations, create 50,000 jobs across India (25,000 to be in the Punjab state), Pepsi’s foreign brand names would not be used, and an agricultural research center would be constructed (Mukund, 2003)

Coco-cola Company is the largest soft drink company in the world. Coca-Cola owns the whole world 48% marketplace occupation ratio. It has employment of more than 2 million workers.

Coca-Cola Company (NYSE: KO) is the world 's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Coca-Cola Enterprises, also based in Atlanta, bottles & distributes the beverages. It employs approximately 146,200 both local and globally (www.cocacolacompany.com). Coca-Cola, is one of the world 's most valuable and recognizable brands, their Company 's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Globally, they are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world 's largest beverage distribution system, consumers in more than 200 countries enjoy beverages at a rate of 1.9 billion servings a day.

Coca-Cola Company is the world’s largest beverage company. Coca-Cola Company owns 500 non-alcoholic beverage brands, such as water, sparkling drinks, juices, fruit juices, sports and energy drinks, coffees, and teas. It owns and markets four of the world’s most popular carbonated drinks: Coca-Cola, Sprite, Fanta, and Diet Coke and is sold in over 200 countries .

In 1886, the Coca Cola Company was developed but it wasn 't until 1898 that the fierce competitor Pepsi-Cola entered into the market. These 2 companies are the two major players that dominate the consumer beverage (soft-drink) industry. Coke and Pepsi have since been competing to rein the global market in consumer beverages. The market of drinks in the United States alone is valued at more than thirty million dollars annually. With the growth of these two companies, PepsiCo has developed and acquired additional products outside the scope of just the consumer beverage industry, these products have helped the company to increase their exposure and position in the global market. This has not been the case for the Coca Cola Company; they

In the year 1991, the Indian Government adopted Economic Liberalization Policy. During that time, “cold drink’ as popularly known in India were an Urban phenomenon and the favourites (soda based) were Campa cola, Gold Spot, Limca and Thumps up. Coca- cola bought these local brands soft drink when re-entered the Indian market in 1990. (Pepsi Vs Coke. Anti Essay). Retrieved February 18, 2016, from the World Wide Web: http://www.antiessays.com/free-essays/Pepsi-Vs-Coke-71892.html Pepsi entered in the Indian market as Pepsi Food Ltd. and was known as Lehar Pepsi until 1991, when the use of foreign brands was allowed, there was Pepsi bought out its partner and ended the venture in 1994. Meanwhile, coke tried to re-enter the Indian market in 1990 by merging with Godrej but was denied, but then its return to India and merged with Britannia Industries India Ltd. Fortunately, In July 1993 local company Parle sold its brands and plants to

The Coca-Cola Company is an American historical multinational, and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America. The Coca-Cola Company is home to 20 billion-dollar-brands, including four of the top five soft drinks: Coca-Cola, Diet Coke, Fanta, and Sprite. Coke manages seven main operating segments (most of them geographically-based), including: Eurasia and Africa; Europe; Latin America; North America; Asia Pacific; Bottling Investments; and Corporate. The North America operating

Headquartered in Atlanta, Georgia, the USA, the Coca-Cola Company is the largest beverage company in the world, owning, manufacturing, distributing, and marketing of more than 500 non-alcoholic beverage brands, mainly sparkling beverages and more than 3,500 beverage products like waters, enhanced waters, energy and sports drinks, ready-to-drink teas and coffees, and juices and juice drinks (Coca-Cola, 2014). The company owns and markets 4 of the globe’s top 5 non-alcoholic sparkling beverage brands, such as Coca-Cola (or Coke), Diet Coke, Fanta, and Sprite. The company’s finished beverage products bearing its trademarks, sold in the USA since 1886, are now consumed in more than two hundred countries (Coca-Cola, 2014). According to Coca-Cola (2014), the company makes its branded beverage products available to its

With inclusion of 22 major brands worldwide, Pepsi is one of the world’s leading food and Beverage Company with $ 22 billion retail sales annual and over $66 billion net revenue in the year 2013 alone. The portfolio provides more choices for the customers, extending to lower costs, more productivity, enhancements and trust among the masses. The brand Pepsi is world famous for initiating the carbonated soft drink and up till this moment, the brand continues to uphold the legacy of the drink its ancestors introduced in much more excitement and variation.

Obstacles that Pepsi faced when trying to prospecting India include: Terrorism in the Punjab Pradesh, a brand new political party, the Janata Dal, a high degree of government intervention, and a decline of the currency, the Rupee.