Company 's Mission, Vision, And Primary Stakeholders

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Under Armour Genia Moses Dr. Lurlene Irvin Business Administration Capstone September 7,2016 Under Armour Table of Contents Introduction Company’s mission, vision, and primary stakeholders Five 5 forces SWOT Strategy Competitiveness and profitability Communications plan Strategy for disseminating significance of the proposed solution to the various stakeholders Corporate governance Effectiveness of leadership Empowering workers Labor and Human Rights References Introduction Under Armour, Inc. is an American sports clothing and Accessories Company. The company is a supplier of sportswear and casual apparel. Under Armour began offering footwear in 2006. Company’s mission, vision, and primary stakeholders Under Armour 's mission is to have all athletes better with passion, design and innovation. Vision Statement: To be the world 's #1 performance athletic brand Five 5 forces THREAT - LOW to MEDIUM: Interesting because Under Armour was a new organization not long ago entrants must differentiate somehow, powerful companies not willing to surrender market share and increasing apparel technology raises start-up costs. SUBSTITUTE PRODUCTS – MEDIUM: Low cost apparel appeal to casual athletes; anything that could be worn during a workout could deliver same value for consumers. SUPPLIER POWER – MEDIUM: Many producers of textiles, raw materials for apparel, large apparel companies would catch their attention. However some apparel in this industry is
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