Company's Culture And Reputation

In ad A, the scene opens with dramatic music, fast camera shots and a tense narrative, all of which create a stressful mood. This tense beginning leads up to a shot of doctors huddled around an operating table, which soon emits a buzz. As soon as the camera pans down on the table to reveal the man from the Operation game, a voiceover introduces Geico. Because the patient is a game character, the mood of the scene immediately becomes much more lighthearted. Furthermore, the dramatic music and fast camera shots stop as soon as the voiceover introduces Geico. Because both the change in mood and the introduction of Geico occur almost simultaneously, Geico creates an association between the two instances. Along with ad A, ad B uses cinematography to create a harsh contrast between the tense atmosphere before the mention of Geico, and the relaxed one after the voiceover introduces the company. At the start of ad B, two armed guards and another man briskly walk down a dimly lit hall into a room where a prisoner and several other men reside. The dark lighting, realistic guard costumes and the intimidating sounds of armor clanking all contribute to the eerie and tense mood of the initial scene. In contrast, after the guards leave and the Ping-Pong table flips back dowm, the only sounds become those of men cheering. This drastic change in mood from an intimidating atmosphere to a festive and inviting one occurs at the same time as the voiceover advertising Geico, thus illustrating how the ad uses cinematography to create an association between Geico and pleasant environments. Similarly, ad C employs the same techniques in order to emphasize the fact that Geico relieves stress in tense situations. In this particular ad, the initial scene involves beeping alarms, flashing lights, sparking machines and a factory in disarray. With frazzled men and women panicking and

we have to be careful not to buy in to every one we see. This designer knows how to

Increasing productivity and sparking motivation in employees, are challenges that managers, businesses, and organizations have struggled with for centuries. While there are many beliefs about which method(s) yield the best results, and what is considered to be the desired result, a ‘one-size-fits-all’ management technique still does not exist. The current movement in psychology, called Positive Psychology, focuses on what is “right” in an individual, and not on their faults. This basic concept is starting to extend its influences into the workplace, making it seem that Positive Psychology may become the key ingredient corporate culture, and all places of employment alike, have needed to promote success and satisfaction in their lines of work.

To understand the organizational culture of a company, one needs to start by looking at the history. Lakeshore Learning Materials was born from a divorced mother of three named Ethelyn Kaplan, who took a dream and a chance by moving her family to California in 1954 to open a toy store. When she started noticing that teachers were interested in her material, Ethelyn realized that she needed to expand her business into educational materials. 60 years later, Lakeshore Learning Materials has grown into a company with over 2000 employees, 60 retail stores throughout the United States and growing. Lakeshore Learning Materials is currently headed by Ethelyn’s grandsons, Bo and Josh Kaplan. Under the supervision of Bo and Josh, Lakeshore continues to be a leader in the Educational Materials, yet still able to keep the family culture that their grandmother started. Highest quality customer service and hard work are the core values that shape Lakeshore’s Organizational Strategy. These high expectations aren’t hard for employees at Lakeshore because the company is so loved by everyone that works there, that they give nothing less than the best.

CanGo Inc exhibits a poor company culture that is disorganized, very casual and to an extent unethical. CanGo employees have adopted a casual approach when addressing matters that are integral to the success of the company. Warren as the leader of the organization has condoned and facilitated the prevalence of this poor company culture. He makes a joke on how to approach Liz with modifying the process layout and his team (Debbie and Jack) laugh and brush of the process layout as an easy task. The overly casual and careless approach is also displayed at CanGo as Maria casually interrupts Warren during a team briefing to carelessly finish his sentence for him that the volunteer in their warehouse was wearing a tattered Burberry. The culture at CanGo also encourages unethical conversations as Whitney “jokes” about the skirt on Gail’s hips, which Gail finds offensive. The lack of a solid leadership has developed a neglectful attitude at CanGo Inc where employees are either passing off duties to one another and or show no interest in the company’s progress. The lack of interest is displayed as Andrew is oblivious to the fact of increased shipping to Japan when asked by Andrew if he has noticed the changes. The planning process at CanGo is adversely affected by the poor company culture.

The organization culture as a leadership concept has been identified as one of the many components that leaders can use to grow a dynamic organization. Leadership in organizations starts the culture formation process by imposing their assumptions and expectations on their followers. Once culture is established and accepted, they become a strong leadership tool to communicate the leader 's beliefs and values to organizational members, and especially new comers. When leaders promote ethical culture, they become successful in maintaining organizational growth, the good services demanded by the society, the ability to address problems before they become disasters and consequently are competitive against rivals. The leader 's success will depend to a large extent, on his knowledge and understanding of the organizational culture. The leader who understands his organizational culture and takes it seriously is capable of predicting the outcome of his decisions in preventing any anticipated consequences. What then is organizational culture? The concept of organizational culture has been defined from many perspectives in the literature. There is no one single definition for organizational culture. The topic of organizational culture has been studied from many perspectives and disciplines, such as anthropology, sociology, organizational behavior, and organizational leadership to name a few. Deal defines organizational culture as values,

In the world we live in today advertising has all but consumed us as Americans. An essay entitled “Advertising’s Fifteen Basic Appeals “by Jib Fowles explains how advertisements affect and influence us daily in society. He explains how marketers through advertisements play on your needs, emotional feelings and sometimes desires to draw consumer to their brands. Fowles discusses fifteen main appeals that marketers use in ads and commercials in hopes we will purchase their product. In the October issue of Glamour Magazine there’s an ad promoting the brand BEBE. In this ad it has a timeline of a woman getting ready to go out and enjoy her

An organization’s culture is the sum parts of the institutions values, beliefs, mission and vision. It is impossible to assess an organization’s culture without looking at the leadership within the organization. It is the leaders of an organization that actively participate in the goalsetting that perpetuates the organizational culture. The U. S. Public Health system is a complex network of federal, state and local organizations aimed at delivering health care services throughout the United States (Mays, Scutchfield, Bhandari, & Smith, 2010). Local health departments (LHD) service the entire country and in some instances are the only source of health care services in certain communities (Ransom, Schaff, & Kan, 2012). The LHD is the most basic level of the public health care system and impacts communities and outcomes more so than agencies at the state or federal level (Ransom, Schaff, & Kan, 2012). The local community or county health department’s mission is to promote health,

Naturally, some people will cite the way advertising affects us as proof of its negative effect. Internally, we when discover how it actually affects us, we are uncomfortable because it reaches us in away we do not like to be reached. Advertising reaches past our thinking mind, and speaks to something beyond logic, something more animalistic. We accept the “semi nude images” and “fast cars” (source F) that plaster billboards as ridiculous, yet still something is evoked by these images and messages that goes beyond “rationality” (source F) - we want them. Advertising focuses on targeting our vulnerabilities (source E) and forcing us into action. This primal drive, this bypass, can prove upsetting and many may point to this as a way of the corporations to manipulate us into habits

Louv also expresses that people try to use nature in the advertising. At the very beginning of the essay, he says that a man is trying to change

The ad that my partners and I analyzed is one with interesting components to it. This assignment made me think more about how ads convey the intentions of the creators as well as what one can interpret through studying the ad. My partners and I studied the Ray Bans still ad (pictured below) (Copyranter 1).

When an ad makes the audience feel good about themselves, they are able to grab much more attention and a more positive response. For example, Apple’s Think Different ads that were made in 2000 were particularly successful because of their conversation with the audience. They focus more on appealing to the viewer than promoting their own brand. The campaign began with a poster with Steve Job’s face and an inspiration message that compelled people to think creatively. The following posters consist of a black and white image of an influential person, the apple logo in the corner, and “think different” underneath. Each poster has only three parts and yet each tell their own story. Some iconic faces include Martin Luther King Jr, Albert Einstein, Muhammad Ali, Mark Twain, Dalai Lama, Pablo Picasso, Bob Marley, Steven Spielberg and Salvador Dalí. By placing people that were able to think different from the norm next to the Apple logo, the poster implies that Apple is the company for those who think differently. This inspires consumers to buy Apple products as their association with the brand will automatically brand them as creative as well. The Smarter Planet campaign utilizes the same elements of Apple’s Think Different series by forming a conversation with the viewer. Noma Bar’s illustrations are genius in a subtle way, so when a person sees the little arrows in poster

It is very important in any professional organization that the values of workers are aligned with that of the organization. In this reference the values of nurses hold a specific importance since it serves humanity and therefore its alignment with its organization is crucial for patient outcomes. Usually the values of any firm depends on things such as networking, educational opportunities provided to its employees, professional and personal growth and so on. Similarly, the values of nursing depend on things such as its technical skills, scientific knowledge and specific human values.

The GE commercials have always been a favorite observation for people of all ages, all around the world. The catch phrases, such as “we bring good things to life” and imagination at work, have lasting impacts on the audience. Advertising Age (Islam, 2014, How GE Gets Content) has a report that talks about GE’s innovative means of distribution and encourages other businesses to look at how GE makes distribution so successful. The first step is creating a marketing campaign that

Business Interpersonal Obligation (CSR), a plan that was around with regard to overflow thirty five years, has become famous once again not long ago Philip Placing (2005) notes in which Associate with Sanita improving selection of multinational businesses (TNCs) and also massive home-based organizations, recognized simply by small business and also sector relationships, area system implementing the propagate of alleged voluntary CSR projects in which add, in particular, ‘codes of perform; measures to raise environment operations methods and also pastime protection; corporation ‘triple bottom part line’ media in dollars, sociable, and also environment factors; contribution with qualifications and also labeling schemes; dialogue together with stakeholders and also partnerships together with NGOs and also UNITED NATIONS firms; and also redoubled assistance with regard to neighborhood progress will come and also software engineers. (Broomhill, 2007)