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Comparation Study of Instant Noodle Nong Shim Korea and Indomie Indonesia

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COMPARATION STUDY OF INSTANT NOODLE NONG SHIM KOREA AND INDOMIE INDONESIA … (Listia Natadjaja)

COMPARATION STUDY OF INSTANT NOODLE NONG SHIM KOREA AND INDOMIE INDONESIA AS THE EFFECT OF PACKAGING DESIGN POINT OF INTEREST TO THE CONSUMER BRAND PREFERENCE
Listia Natadjaja Lecturer Visual Communication Design Art and Design Faculty of Petra Christian University ABSTRACT
For a long time, people have consumed the instant noodle. In Korea, instant noodle, which is called Ramyon, is one of popular food and it is often seen in the retail shop, supermarket, restaurant and cafeteria. Instant noodle that has a famous brand in Korea is produce by Nong Shim Co., Ltd. In Indonesia, many people have consumed the instant noodle with practice reason, …show more content…

In the late 1980 's Tonkotsu, or pork broth, marked an epoch in Tokyo. After that, people started searching for local varieties with new tastes. Among the cities spotlighted were Asahikawa in Hokkaido, Wakayama and Tokushima. Since the mid-1990, however, the focus has shifted from localities to individual chefs. And now there are over 200 thousands raumen restaurants in Japan. Raumen became Japanese national food. 2

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http://www.foodvenue.com/content/features/f010005_noodlewars.asp http://www.raumen.co.jp/english/history.html Since instant noodle has been packaged, the invention of instant noodle taste effected the development of instant noodle packaging.

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Jurusan Desain Komunikasi Visual, Fakultas Seni dan Desain –Universitas Kristen Petra http://puslit.petra.ac.id/journals/design/

COMPARATION STUDY OF INSTANT NOODLE NONG SHIM KOREA AND INDOMIE INDONESIA … (Listia Natadjaja)

A CHRONOLOGICAL TABLE OF JAPANESE RAUMEN HISTORY 1665 1900 1910 1958 1961 1966 Mito komon,a prominent samurai ate raumen. (the first man who ate raumen in Japan) Chinese cooks had started to make Chinese noodle in all over in Japan. The first raumen restaurant opened in Tokyo. The first instant raumen was born. Miso raumen was invented by a cook in Sappro. Miso raumen became popular among the Japanese people. (about 7years) 1971 1988 1994 1997 1999 Capped raumen was invented. Tonkotsu (pork broth) became popular in Tokyo. ShinYokohama Raumen Museum

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