Comparative Analysis Of Hitachi

Given the number of products available, the bargaining power of customers in this industry is very high. The two main drivers for customer’s preferences are quality and price, there is no service involved.

Telemarketing is one of the ways of direct marketing which involves the use of the telephone for the marketing purpose. The salesperson involved uses the telephone to directly

B (354) 16. __________ consists of all the techniques sellers use to persuade consumers to buy their goods and services.

Describe the methods that will be used to sell and distribute the products or services

Wilkerson’s competitive situation is that of declining profits due largely to chronic and severe price-cutting on pumps, the company’s main product in terms of units produced (Exhibit 4). Being a standard commodity product, demand for pumps is price elastic, and customers look for the cheapest price irrespective of the company they buy from. With its competitors constantly lowering their prices, Wilkerson’s only option for remaining competitive in the pump market was to match these price cuts. As a result, the actual selling price of pumps is $87, well below the target selling price of $107.69 (Exhibit 2). Consequently, Wilkerson’s actual gross margin of 19.5% on pumps is well below the company’s uniform target line of 35% for all

Personal selling is an important marketing component. In the glossary of our textbook, personal selling is defined as “personal communication with an audience through paid personnel of an organization or it agents in such a way that the audience perceives the communicator’s organization as being the source of the message.” (Ingram, LaForge, Avila, Schwepker, Jr. & Williams, 2015). Personal selling is trying to communicate with or convince a potential customer, usually through face-to-face contact, that your service or product is the best product or service that can satisfy or meet his or her product or service needs. Some examples of personal selling include real estate agents, retail clerks, insurance agents, automobile salespersons, telephone

Last thing is that, surveys have showed that, consumers think that, If products’ price is lower product has a lower quality. If there would be any decrease in prices, consumers feel that, this brand is not the best in market in terms of quality. But this issue is not problem for Industrial segment, but it is a problem for

Through many years operating in Europe, these three manufacturers have a very good reputation and loyalty from consumer groups. The middle class group market is highly competitive and has very little price range.

In the market behavior, how to sell the product and how to transfer the product from the merchant to the customer, can hardly do without the product description. Therefore, the discourse in marketing behavior has been produced. The definition of discourse in marketing is the way in which utterances and grand narratives how to be expressed ,it depends on how we perceive the product itself and the concerns of the business. (Ellis,2011)By comparing the two forms of discourses, this paper demonstrates the importance of discourse in the process of product sales, and illustrates the different discourses through different examples, which have different effects on different products.

Started on 180 square meter space on 1 May 1955 with 10 employees, few machines including turret lathe and drilling machine etc.

The differentiation in invocation and quality products will also render new entrants difficult to enter the market. Although the access to distribution channel is low and the expected retaliation in terms of price wars will low due to the being established companies, the threat of new entrants is assess to be moderately.

In the market behavior, how to sell the product and how to transfer the product from the merchant to the customer, can hardly do without the product description. Therefore, the discourse in marketing behavior has been produced. The definition of discourse in marketing is the way in which utterances and grand narratives how to be expressed ,it depends on how we perceive the product itself and the concerns of the business. (Ellis,2011)By comparing the two forms of discourses, this paper demonstrates the importance of discourse in the process of product sales, and illustrates the different discourses through different examples, which have different effects on different products.

Khare, Saxena, and Tewari (2012) found there is a need to examine all the marketing mix factors beyond price in a product-brand selection. Critical factors include good environment, great reputation, attentive sales person, a full line product portfolio product, innovation/design (in a fast-paced technology driven industry), unconditional defective product return, manufacturers ' status, quality, and country of origin (due to perceived quality). The sensitivity (price or technology) of these factors may depend on the customer class while online retailers with better reputation charge higher prices.

The sales of the product is to be promoted through a number of influences where prospecting. Buyer and sales meet face to face, it means that all prospective buyers of the product must be attractive buyers of the product must be attracted urged and persuaded to buy the products. This is done by sales promotion while has been taken as providing the link between product knowledge and market. The role of sales promotion is to stimulate consumer purchasing at the point of sales and dealers effectiveness at the retail channel

In 2000, Gome Electrical Appliances was one of the biggest home appliances retail chain in China with an annual turnover of RMB 2.6 billion and 21 retail outlets spread across Beijing, Tianjin, Shanghai, Chengdu and Chongqing. It was the market leader in color television market and color television accounted for 60-70% of Gome’s turnover in 1999 and 70-80% of those were supplied by domestic brands. The key marketing problems faced by Gome in 2000 are enumerated below: