Comparative Analysis of Marketing Strategy of Dominos and Pizza Hut

8.0 Actions done by Domino’s Pizza the company had implemented a communication plan during the crisis and took important actions to manage and control the negative effects

1.OVERVIEW Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State

TITEL OF THE PROJECT PROJECT AT A GLANCE COMPANIES NAME : - Pizza Hut and Domino’s Pizza PROJECT TITEL : - Comparative study between Pizza Hut and Domino’s PROJECT GUIDE :-Dr. MANISHA SHARMA NAME OF THE STUDENTS: - Dhananjay (PGFB0815) Varsha agarwal(PGFB08) Priya (PGFB08) Aamit (PGFB0804) PROJECT DURATION :-APPROX 30 Days SUBMITTION DATE : - 02.04.2009 JAIPURIA INSTITUTE OF MANAGEMENT, NOIDA This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current trends and analyses. It has been made to help clients in analyzing the opportunities, challenges and drivers vital to the growth of fast food industry in India.

Country background Overall, competitive in the industry is high. Domino’s Pizza and Papa John are some of the big company that Pizza Hut competes with. And all of them have very similar business pattern, engage in international business, fast food franchise, delivery service and dine-in which creates intense competition. Pizza Hut also competes with small pizza restaurant as they offer faster service and lower price products, which can be a disadvantage for Pizza Hut.

• The first outlet was opened in Delhi another too in Delhi. • And by 2000, Domino’s had a presence in all major town and cities in India. In India it is the largest and fastest growing food services having a network of more than Five Hundred Domino’s Pizza restaurant.

INTRODUCTION Pizza Hut, the world’s largest Pizza chain with over 12000 pizza restaurants and delivery outlets worldwide has the vision of becoming the best branded restaurant with the best delivery and franchise network thereby providing the best food and best value to the families. Pizza Hut as a company has always tried to target and satisfy various diverse customer categories in different countries depending upon various factors and situations. Pizza Hut in order to fulfill its marketing objective of maximizing customer satisfaction by providing high quality products, has believed in the following marketing strategy:

Dominos has yet to enter Yamba, Australia. Yamba is in the New South Wales section of Australia.

Introduction A market is one of the many varieties of institutions, systems, social relations, procedures, and infrastructures whereby parties engage in exchange. There are different types of markets 1) Perfectly competitive 2) Monopoly 3) Monopolistic competition 4) Oligopoly Every firm and sector that operates in the market comes under one of the four types mentioned

's DOMINO’S PIZZA Domino’s Introduction Executive Summary Analysis Debt Analysis The New Inspired Pizza Oven Subs Entry Reevaluation Marketing Campaign Weaknesses Frozen Pizza Recomendations Citations Executive Summary Competing in the market today can be very complicated. “The Pizza industry is a 30+ Billion per year industry ("Facts," 2010)” Maintaining a steady position in this industry is very imperative to us being successful in such a competitive market environment. Deciding when to expand a company is very important. There are decisions to be made for example whether management wants to vertically or horizontally integrate. What Resources will be needed? Other decisions may be to add a new

In the competitive marketplace, Domino’s pizza believes that quality and speed are most important factors of the success of their products. For consumers, they are not only concerned about the pizza’s nutrition and taste, they also pay more attention to the freshness and convenient. In order to meet the needs of every customer to send fresh pizza with foreign demand, since 1973 Domino 's pizza launched a pizza delivery service within 30 minutes, and has a patented delivery package, make sure to deliver the high-quality pizza to customers. Domino’s pizza has been focused primarily on pizza delivery for over 50 years, as well as carryout as a significant component of our business. Domino 's pizza delivery service commitment: they will deliver the pizza in 15 minutes to 30 minutes, if the pizza over time served, the staff will give you a complimentary 9-inches pizza coupon for your next meal use. Meanwhile, this marketing strategy make the achievements of the year sales growth of 40% and has taken almost more than 90% of the America’s pizza delivery market. According to the Wall Street Journal, Domino 's net profit for the six months through December rose by 67% to a record 29.1 million Australian dollars (US$22.6 million) on the back of a 29% surge in revenue (Wall Street Journal, 2015).

In the United States most people love pizza. Pizza stores are probably one of the most popular places in the Unites States, which has resulted in a fierce competition. It is difficult to come up with an exact number, but we can confidently say that today we have

PROJECT REPORT ON SUPPLY CHAIN MANAGEMENT OF DOMINO’S PIZZA SUBMITTED TO:SUBMITTED BY:DR. HAIDER ALI KUMAR SHANTANU ROLL NO. 22 1 MBA(E-BUSINESS) SEMESTER IV TABLE OF CONTENTS SL NO. 1. 2. 3. 4. 5. 6 7. PARTICULARS ABOUT DOMINO’S PIZZA DOMINO’S IN INDIA MENU IN DOMINO’S COMPETITIVE STRENGTHS OF DOMINO’S BUSINESS STRATEGY OF DOMINO’S STORE OPERATIONS SUPPLY CHAIN OF DOMINO’S

PROFILE Pizza Hut is one of the flagship brands of Yum! Brands, Inc., which also has KFC, Taco Bell, A&W and Long John Silver’s under its umbrella. Pizza Hut is the world’s largest pizza chain with over 12,500 restaurants across 91 countries

Writers: Christian Seudieu Gustave Tagne-Saha Stefan Schweig 783466 781840 780595 Seudieu, Tagne, Schweig 1 Case Study – Pizza Hut, Inc. Table 1. About Pizza Hut On June 15th, 1958, two brothers opened the first Pizza Hut restaurant in Wichita, Kansas (U.S.) by purchasing second-hand equipment and renting a small building on a busy cross-road. The concept was relatively new at the time and the brothers quickly saw the potential of this new enterprise. A short time later, they begun to open new restaurants and developed schedules for franchised outlets. Their chain started growing up very fast, ten years later Pizza Hut Inc. counted almost 300 restaurants. In 1986, it had 5,025 domestic units and annual sales of almost $2 billion. Half of the outlets were franchised. A Pizza Hut restaurant is characterized by a particular freestanding design with a prominent red roof. The restaurants are full-service, eat-in/carryout with about 60 to 90 seatings, open from 11 a.m. to midnight. Pizza Hut´s franchisees have special rights to most of the smaller company-owned outlets stand in metropolitan with a high population density. restaurants,

2.0 Identification of Target Market Country Pakistan is a large potential market with a population of approximately 180 million. However, due to low income levels, the size of the fast food industry is limited to mainly the urban centres of Karachi, Lahore and Islamabad. According to a report (BrandSynario, 2014), the fast food industry in Pakistan is growing by 20% per annum and is patronized by the upper-middle and upper classes of the country. Since 2000, many other chains have entered the country through franchise agreements, including McDonald’s, Domino’s Pizza, Subway, Hardee’s and Burger King. KFC and Pizza Hut remain the most popular international fast food chains in the country.