Comparative Analysis of Marketing Strategy of Dominos and Pizza Hut

Income levels of residents in Ranchi are lower than the average income of other major cities. Ranchi is still in developing phase and some of the major international and domestic players are currently present in it. Apart from these players street side fast food centres and other small restaurants are also present. All of products offered by the above mentioned players are differentiated and also close substitutes to each other. The main competitors in Ranchi are

When consumers speak of Domino’s pizza, they will just think of the high-quality service. Most of them would ignore their attractive and quality offering. Although the

Domino’s Pizza Enterprises Ltd which is located in Australia is the biggest chain of pizza in Australia. Domino’s Pizza holds franchise rights for the Dominos brand in Australia, New Zealand, France, Belgium, the Netherlands, Monaco and Japan. Domino’s Pizza Inc., a US company, owns the Domino’s brand.

Threats of substitutes, HIGH. There is a high availability of substitutes for quick pizza restaurants. Pizza Hut mainly provides pizza which has various substitutes, such as spaghetti, baked rice and sandwiches etc. like all other pizza restaurants offer, fast, convenient and cheap products and services as well. The price competition is the threat of substitutes. They are more elastic since customers have more

Pizza Express is a key player in the Restaurant Industry. It is one of the biggest chains in the casual

Over our 45-year history, “Domino 's has developed a simple business model focused on its core strength of delivering quality pizza in a timely manner. This business model includes a delivery-oriented store design with low capital requirements, a focused menu of pizza and complementary side items, committed owner-operator franchisees and a vertically-integrated distribution system (Reuters, 2010).”In 1993 we had to discontinue a successful marketing campaign for delivery that was well known as the 30-min guarantee and redirected out emphasis on more on the Total Satisfaction Guarantee; “If for any reason you are dissatisfied you’re your Domino’s Pizza dining experience, we will re-make your pizza or refund your money("Our Heritage," 2008).” In the 1992 we rolled out bread sticks which had significance in that it was our first non-pizza menu item. Shorty after that in 1994 we introduced Buffalo wings to our domestic stores. This another technique used to complement our already thriving pizza delivery business. When compared to others in the industry during this time we were sustaining our competitiveness by offering more of a range of products with speedy delivery. Spinning off into the hot wings market allowed us to grab attention of being more than just a pizza delivery business. We now had more variety with the same great speed and service.

Product extension have been made in pizza hut's menu to fulfil the needs of different types of people in Pakistan . Pizza Hut is consider as the competitor of subwich because of the extended items in the menu i.e sandwiches and staters.

the company had implemented a communication plan during the crisis and took important actions to manage and control the negative effects

The overall attitude towards growth for Domino’s Pizza is to grow and become the largest, fastest, and overall best pizza delivery company in the world. To do this, they operate themselves by implementing and executing an array of growth strategies.

Domino’s Pizza is the No. 1 Pizza Delivery Company in the world and the undisputed pizza delivery expert. The Company has a unique business and operation model and is a pioneer in the fast food industry. Since 1960, Domino’s Pizza has successfully expanded from 3 outlets in the United State to 9,350 stores operating in seventy countries. Domino’s operation in Malaysia and overseas uses the franchise model. The parent company, Domino’s Pizza LLC is head quartered in Michigan, United State of America. It maintains overall control on the sourcing and supplying of raw materials to the master franchises and enforces quality of the service and products sold. Founded in 1960, Domino's Pizza is the recognized world leader in pizza

PARTICULARS ABOUT DOMINO’S PIZZA DOMINO’S IN INDIA MENU IN DOMINO’S COMPETITIVE STRENGTHS OF DOMINO’S BUSINESS STRATEGY OF DOMINO’S STORE OPERATIONS SUPPLY CHAIN OF DOMINO’S

Dominos is a leading pizza chain with stores in New Zealand and Europe. Dominos has the world’s largest pizza menu giving its customers 200,000 options to choose from earning them over ninty million in sales yearly. However, due to the lack of communication on behalf of head office with its franchisees and franchisee owners with staff it has caused problems for all sectors of

Dominos has expanded its outlets in large number of areas mainly in cities and towns like Pune, Mumbai, Delhi, Kolkata, and other cities in India. Mostly dominos have focused on the youths (near colleges) as well as the families (local areas) who regularly prefer to buy pizza.

In India, Pizza Hut has 137 restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others. Yum! is in the process of opening Pizza Hut restaurants at many more locations to service a larger customer base across the country

Pakistan is a large potential market with a population of approximately 180 million. However, due to low income levels, the size of the fast food industry is limited to mainly the urban centres of Karachi, Lahore and Islamabad. According to a report (BrandSynario, 2014), the fast food industry in Pakistan is growing by 20% per annum and is patronized by the upper-middle and upper classes of the country. Since 2000, many other chains have entered the country through franchise agreements, including McDonald’s, Domino’s Pizza, Subway, Hardee’s and Burger King. KFC and Pizza Hut remain the most popular international fast food chains in the country.