Comparative Analysis of Shopping Behavior Between Males and Females

Since the beginning of time there has been a distinct division between the sexes. Through sheer definition there is a physical difference between the two but as time has passed there has been an indisputable recognition of the differences in personality and cognition. There are also undeniable differences in the life experiences had by the two sexes that

Gender can be a hot topic within cultures; a male or female does not want to be told that they can or cannot do something based on their gender. Every culture views gender roles differently, and some cultures are more serious about gender than others. Many times, male and female actions are determined by what a person has been taught is right; furthermore, gender roles are a set of societal norms that are the behaviors that a sex is generally known to do and what is considered accepted of a person based on their sex; gender roles can also known as stereotypes (“Gender”). Many times men are associated with masculine and logical ways in the United States, whereas women are associated with nurturing and passive ways.

A famous writer for the New Yorker, Malcolm Gladwell has written an article, “The Science of Shopping”, which is based on Paco Underhill’s study of retail anthropology. The intention of a retail store is obvious- that is to attract customers and convince them to perchance as much as they can. There is so much knowledge that we can study, such that how the environment affects people’s thinking. These are tiny details that we don’t usually think about. The reason of how Paco Underhill success is because he notices these details. Details determine success or failure. Paco Undnerhill—a talent and passion environmental psychologist, provides us a new point of view of the science of displaying products,

In every society, there is a profound distinction between the sexes and their roles within said society. In most societies, this is a diverse network of associations that not only covers those features directly related to sex, such as anatomy and physiology, reproduction, the division of labor, and personality attributes.

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

Tannen Deborah acknowledges that men are in a completely divers standard than women. In the article “But What Do You Mean?” by Tannen Deborah sees that the fundamental differences between men

Men differ from women by how they shop. Males are normally known to have more of a hunter mentality. The mens mentality defend the statement that "men are hunters and women are gatherers." This mentality can be seen by how men shop. Similar to a hunter (who goes out in the woods alone) when most males go shopping they tend

For thousands of years, established gender roles have been a part of our society. Women are commonly known as sensitive, emotional, or passive. On the contrary, men are described as rational, competitive, independent, or aggressive. Believing women are more emotional than men is stereotyping. However, the stereotype is not entirely untrue. Development of gender roles is often conditioned more by environmental or cultural factors than by hereditary or biological factors. The development of gender roles between men and women involves the inference of peer community of each gender, the communication style of male and female and the intimacy or connection level of men and women.

Men and women were seen as two different kinds of human beings, differentiated by their

My original topic I chose was intended to be the study of the shopping differences between men and women, with other factors being taken into consideration. I had picked this topic because I know in today’s society, women are pictured as over-emotional and over-spending who can’t control themselves. I wanted to somehow prove this wrong. During my four hours researching, I found that no one was buying anything. I decided to switch my question into something that was more applicable: Are people still buying things at the mall? I would watch as groups of people walk past carrying nothing. If no one was buying, why are malls still being built?

Think a little harder into how male and females differ; there are the obvious examples, starting

2. Gladwell’s tone in this selection was very informative and explained what retailers do to try to sell items as efficient has possible. By making there shops more appealing to customers. At first the author thought that it was scary but after spending time with Paco’s video, the less scary it seems. The thought of stores watching you and trying to manipulate is scary.

Some of these gender roles and stereotypes have been created due to the differences in physique, thinking, personality, and behavior that is actually present between men and females. Physical differences are more visible to the eye due to the distinction between primary and secondary sex characteristics for each gender. Males have testes, deeper voices, a bigger body type, and more facial hair, where as women have a smaller body, higher voices, ovaries, and wider hips. (Rathus, 2010, p.448). Cognitive differences have to do with the brain and the way men and women

In the United States, our concept of gender, and the differences between men and women, have deep traditional roots. Men are supposed to be strong individuals, who support and defend their families. Women are seen as nurturing, and motherly, more gentle and tame. We believe so strongly that the two genders are entirely separate, with such completely different traits, that it almost seems that men and women are just born with different qualities.

The behavior was observed from a large sample of people. This included twenty people shopping alone and twenty people shopping in a group, for a total of forty subjects, each ranging in ages from approximately 19 to 40 years old. The subjects were observed from the time they entered the store until the time they left. The reasoning behind this was to see the buying behavior differences for the whole experience and figure out which areas of the store could be improved in order to appeal to groups of people shopping. The behaviors observed included the amount of time spent inside the store, the amount of money spent, the interactions with associates, and the areas of the stores that were navigated.