Comparative Analysis of Toyota and Gm Essay

Toyota motor products include; Hybrid, Plug-in Hybrid, Cars, MPVS/Vans, SUVs, Fuel Cell and Commercials. The strategy Toyota uses for marketing is mostly to showcase its different range of vehicles to the market as they also get inspired through the same to manufacture better vehicles. With this method both the clientele and the company benefit from each other.

18) The ____________ consists of all the organizations that acquire goods and services used in the production of other products or

* Toyota is best known for environmentally safe, quality, reliability, durability and value for money.

2) A specific type of operations process that takes place there (either service or product),

• Part of the Corporate Administrative Services, which includes food service contracting, security service, and personnel.

Although Toyota invented this new hybrid vehicle more than ten years ago, it did not offer the car to the USA consumers immediately. The main reason was that Toyota was aware of the new technology challenges. While Toyota was on the market research and new product development, other companies were focusing on merger and acquisition. Brand recognition, technology changes and improvement take several years to finish and Toyota wanted to launch a product which has cleared all the possible obstacles such as space, efficiency, speed, safety, weight which can meet all consumers ' expectations.

Once the market introduction stage was over for the Prius, other car manufacturers started exploring the hybrid market. These manufacturers consisted of Ford and General Motors. While they were new to the market Honda, an already existing competitor, was coming out with more hybrid models offering one of their best sellers the Civic in a hybrid model. Once this happened Toyota had to take a difference approach for the Prius, now that there was more competition, Toyota needed to distinguish the Prius. Positioning is considered to be what consumers think about your proposed or current products in the market. Toyota needed to come out with a new marketing strategy to distinguish them, in a now crowded market. Toyota decided to present their Hybrid Synergy Drive to the market in 2003. The Hybrid Synergy Drive powertrain was capable of operating on either gas or electric and also both together to give optimum performance and power to the hybrid model. The Toyota Prius earned s few accolades consisting of best-in-class fuel economy and best-in-market fuel emissions performance. Toyota also lowered the costs of their

“Toyota Industries Corporation was founded in 1926 by Sakichi Toyoda. It is the world’s largest vehicle manufacturer. It conducts its business worldwide. Toyota’s vehicles are sold in more than 170 countries and regions. It employs approximately 320,808 people worldwide. It leads the automobile industry in environmental technologies with the success of the hybrid technology in the Prius and Hybrid Camry” (Toyota, 2012);

Comparison and Contrast of General Motors and Toyota Motor Thomas Hong, Ph.D. The Impact of Technology on Organization University of Phoenix November 12, 2007

In 2009 Toyota Motors (TM) posted a net loss of $4.6 billion ("Market watch," 2014). From 2009 to 2011 Toyota encountered a number of factors contributing to their economic downturn. It began with recalling millions of vehicles, for quality related problems, followed by natural disasters hitting northeastern Japan. These disasters wiped out Toyota’s production capabilities (Tabuchi & Vlasic, 2014). While these events were occurring, the cloud of the 2008 global financial crisis was still being felt. This crisis weakened demand in the automotive industry. This weakened demand increased the competitive landscape for all automotive manufactures. This drove down automotive prices and effectively contribution margins (i.e. sold less

We will start the external analysis with the PESTEL analysis of the automotive sector followed by the Porter’s five forces analysis and we will end by having a look at the key competitors and competitor pricing.

Ford Motor Company was incorporated in Delaware in 1919. They acquired the business of a Michigan company, also known as Ford Motor Company, which had been incorporated in 1903 to produce and sell automobiles designed and engineered by Henry Ford. They are one of the world’s largest producers of cars and trucks. They and their subsidiaries also engage in other businesses, including financing vehicles.

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

Toyota Motor Corporation and its subsidiaries engage in the production of automobiles Japan. The company operates in three segments: Automotive Operations, Financial Service Operations, and Other Operations. The Automotive Operations segment designs, manufactures, assembles, and sells cars, recreational and sport-utility vehicles, minivans and trucks, and related parts and accessories. The Financial Services Operations segment primarily provides finance to dealers and their customers for the purchase or lease of Toyota vehicles. This segment also provides retail financing, retail leasing, wholesale financing and insurance, credit cards, and mortgage loans. The Other Operations segment

Q: 1 Why are Ford and GM entering the Russian car market now? Why did they not invest earlier, and why do they do not postpone investment until the market is bigger?