preview

Comparative Analysis of the Businesses’ Competitive Traits Essay

Decent Essays

Comparative Analysis of the Businesses’ Competitive Traits The following section discusses the competitive behaviours of the businesses and their respective markets: San Shu Gong House of Authentic Delicacies (Malacca) had to face strict competition as there is up to 100 food businesses located on Jonker Street, Malacca. Nowadays, we know that there are many food businesses all over the country in every state. The business used a variety of strategies to compete with their competitors. Pricing, advertising, product variety, and promotions were employed by the business to compete with its competitors. For example, San Shu Gong House of Authentic Delicacies (Malacca) would make a promotion during the New Year festival to attract more …show more content…

For Yong Sheng Gift Shop (Puchong), the business did not face any strict competition compared to the previous businesses. This is due to the business is the only traditional Chinese biscuit shop in the area. Customers had no alternatives to go to. Advertising, product variety, creating its own website on the Internet, and promotions were employed by Yong Sheng Gift Shop to improve the sales of the business. For examples, Yong Sheng Gift Shop would create their own website on the Internet to attract people’s attention. Yong Sheng Gift Shop also participates food fairs in shopping complexes such as 1 Utama and Pavilion KL to obtain media exposure. In the field of Chinese biscuit, there are a lot of obstacles that will faced by new businesses who wish to enter the market today because there are good business all over the country in every state. And for new biscuit businesses, they got no reputation at all and most of the customers would opt for the popular biscuit shops. A substantial amount of capital is needed to start a new biscuit business. The money would be used on renovation, rental, products, employees, machines, and etc. The nature of the markets for Chines biscuit is a competitive market. A competitive market is one in which a large number of producers compete with each other to satisfy the needs and wants of a large number of consumers. In a competitive market, no single producer or group of producers can dictate how the market operates, nor they can

Get Access