Comparative Market Analysis of Samsung Electronics

8924 Words Jan 3rd, 2013 36 Pages
FINAL REPORT

ON

COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS VIS- A- VIS ITS COMPETITORS

SAMSUNG INDIA ELECTRONICS PVT LTD.

REPORT

ON

COMPARATIVE MARKET ANALYSIS OF SAMSUNG ELECTRONICS

VIS- A- VIS ITS COMPETITORS

A report submitted in partial fulfillment of the requirements of
MBA Program of
Jaipuria Institute of Management

TABLE OF CONTENTS Acknowledgement…………………………………………………………………………4 1. Abstract ……………………………………………………….................. ………5 2. Introduction ………………………………………………………………………..6 a. Overview of the Consumer durable sector………………………………..7-8 b. Company
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Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation” Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization.
Research is a common parlance refers to a search of knowledge. The advanced learner’s Dictionary of current English lays down the meaning of research as a careful investigation or inquiry especially through search for new facts in any branch of Knowledge
What is comparative Marketing study? In comparative marketing research we take our competitor’s products and make comparison through consumer with our own products.
Why Comparative Marketing study? Comparative marketing study/research comprise one of the most important and fascinating task of marketing. It provides information for marketing decision making, any problem that are identified and investigated further by using problem solving techniques with the objective of arriving at solution. The most important innovation in the new approach is to study simultaneously different organizational forms of business interest representation. The aim of the study is to point out the best (in this respect) among the alternatives that are being studied. The final aim perhaps is not only to find the best, but also to improve it or
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