Comparative Study of Maruti Suzuki & Hyundai Motors to Evaluate Consumer’s Satisfaction in Small Car Segment.

         Low repair cost
         Chevrolet:
         The third major player
         $60 million ad promotional budget
         Emphasized quality and style
         Consumer perception to this car is an average car. 
         Low repair cost, head/leg is roomy, fairly fuel economy
         GEO:
         Consumers’ perception are low
         3 models: Geo Tracker, GMC Jimmy, and GMC Yukon.
         Honda
         3 models:  Honda Passport, Isuzu Rodeo, and Isuzu Trooper
         Consumers’ perception in terms of quality, safety, performance, off-road capability, aesthetics, comfort, economics, and status were rated average among all SUV brands.
         Good complaint rating and warranty coverage.
         Kia, Suzuki Sidekick
         Only one brand
         Consumers’ perception ratings were the lowest in almost all criteria. 
         Mitsubishi, Olds Brvada
         Only one brand
         The rating was low
         Good seating capacity but limited cargo space,
         Nissan
         Only one brand
         Consumers’ perception was good.
         Good complaint rating, small cargo space, roomy head/leg room, and low towing rating.
         Toyota
         Offer two brands:  4Runner and Land Cruiser
         Consumers’ perceptions were high in terms of quality, safety, off-road capability, and comfort.  However, the rating of economics was low.
         Land Cruiser was very

The marketplace is worldwide—production and sales activities can be pursued in North America, Latin America, Europe-Africa, and Asia Pacific

They are Hyundai Motor’s “Santro”, Daewoo Motors “Matiz” and Fiat India “Uno”. There was an effect on price sensitivity as people are ready to pay more for fuel efficient cars.

The following case study documents descriptive statistics done after surveys were done by a consumer research organization on the performance of automobiles produced by a Detroit manufacturer. These surveys were designed to evaluate a wide variety of products and services that were available to consumers in order to take a look at consumer satisfaction with the performance of the automobiles. The goal of this study is to identify ways to avoid early transmission problems and to gain full customer satisfaction.

During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti cars are on Indian roads since the first car was rolled out on December 14, 1983.

Tata Motors released the Nano automobile in 2008. In 2007, India with a population of 1.2 billion, only bought a little over 1 million automobiles. By contrast, they bought over 7 million

We design, develop, manufacture and sell high-performance fully electric vehicles and advanced electric vehicle powertrain components. We have established our own network of sales and service centers and Supercharger stations globally thus creating a unique business model in the automobile industry. We

Moreover, as new platform hubs grow, foreign auto suppliers may build new plants in the U.S. to serve them. Nine out of 10 of the world’s largest automakers and 46 of the world’s top 50 global automotive suppliers have opened R&D facilities in Michigan alone.

The Tata motors is expanding its international footprints established through the exports since 1961. The company’s commercial and the passenger vehicles are already being marketed in the several countries in the Europe, Africa, middle east, south east Asia, south Asia, south America, Australia, cis and Russia. It has the franchise and the joint venture assembly operations in Bangladesh, Ukraine and Senegal. The company’s today has R&D centres in Pune, Jamshedpur, Lucknow, and Dharwad in India and in South Korea, Italy, Spain and the UK. Tata Motors is committed to improving the quality of life of communities by working on four thrust areas - employability, education, health and environment. The activities touch the lives of more than a million citizens. The company's support on education and employability is focused on youth and women. They range from schools to technical education institutes to actual facilitation of income generation. In health, the company's intervention is in both preventive and curative health care. The goal of environment protection is achieved through tree plantation, conserving water and creating new water bodies and, last but not the least, by introducing appropriate technologies in vehicles and operations for constantly enhancing

Besides the big three, Japanese auto-makers such as Honda, Toyota and Mazda had some nifty vehicles of their own. Japanese share of the U. S. car market continued to grow and became 27% in 1991. Also, foreign car share of the U.S. car market went up from 30% to 34% from 1990-1994.

Production appears to be a constant problem for Tata Motors. Branded production of Tata motors vehicles is geared towards economical cars and not luxury, while it appears that the market is geared more towards luxury. Tata Motors branded car sells fell 31 percent from 2013 to 2014, and in 2015 fell another 24.5 percent from 2014. Production also appeared to have missed a large flaw in the Nano which caused it to catch fire. Marketing also seems to be lacking in other countries. Although Tata Motors is present in many countries, the largest portion of their consumer based is India where the company is mainly located. Although the largest portion of their sales comes from India, Tata Motors holds very little of the market share for passenger vehicles in India.

. The company is looking to launch a few cars in the next five years. Hyundai with a present market share of 20% percent in India is looking to improve on its sales figure in the coming

Hyundai Motor is the world’s fifth-biggest carmaker, based on annual vehicle sales, and the top automaker in South Korea. Founded in 1967, it launched the first Korean passenger car—the Hyundai Pony—in 1976. By expanding its presence in key markets like China, the carmaker sold 4.06 million vehicles in 2011. Last year, Hyundai moved ahead of Toyota and Ford in the BCG list of the world’s most innovative companies, leading the automotive companies at the #10 spot on the list. The company has steadily expanded their market share overseas, particularly in the U.S., with an emphasis on quality and after-sales

From the above table it is very clear that maximum respondents feel that they were satisfied with the services offered by Hero Motors is excellent and good i.e. 40% and 44% and 12% feel average and only 4% feel its poor. Hero motors can take measures to improve the services to its customers for maintaining the maximum satisfied customers which will bring in more customers and good word of mouth for Hero Motors.

The main objective of this paper is to carry out a regression analysis of consumer related data for a specific product. The product selected for analysis was sport utility vehicle (SUVs) sales in the United States. The United States Department of Transportation website was the source of the data used for the paper. It contained sales, market share, price, and fuel consumption information. Using this relevant consumer information, a linear regression model was developed that investigated the relationship between SUV sales, price, market share and fuel consumption. In this case, SUV sales is the dependent variable and refers to the number of SUVs sold within the United States per year. On the other hand, the market share (refers to the total