Comparative Study of Various Mediums of Advertising

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A Dissertation Report On

Comparative study of effectiveness of various Advertising Mediums of Advertising

Dissertation report Submitted by:
Shefali Walia
Enroll no. – A0102208058

Submitted to:-
Ms. Varsha Khattri
(Project Mentor)

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AMITY BUSINESS SCHOOL
NOIDA

DECLARATION

I, hereby declare that this project report is the record of authentic work carried out by me during the 4th Semester of MBA and has not been submitted to any other University or Institute for the award of any degree / diploma etc.

Shefali Walia
Univ Roll No. A0102208058
( AMITY UNIVERSITY, NOIDA)

Date:
Place:

Certificate

The forgoing project, entitled “Comparative analysis of effectiveness of different mediums of Advertsing” carried out
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|3.7 Outdoor Advertising |30-31 |
|3.8 Direct mail Advertising |31-32 |
|3.9 Specialty Advertising |32-33 |
|Chapter 4 Research Methodology |34-41 |
|4.1 Need of the Study |34-35 |
|4.2 Objectives of the study |35-36 |
|4.3 Research Methodology |36 |
|4.4 Research Method : Company Perspective |37- 39 |
|4.4.1 Sample Frame |37 |

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