Compare And Contrast Allstate And State Farm

GEICO, the Government Employees Insurance Company, and Esurance Insurance Services, Inc are two auto insurance based in the United States. In their advertisement, GEICO features a piglet, Maxwell, attempting to obtain a driver’s license from a snarky old clerk using the insurance information on his phone. On the other hand, Esurance depicts an elderly woman, Beatrice, in the process of showing her friends her “wall”when, in good faith, her friends corrects her, causing Beatrice to “unfriend” her. GEICO and Esurance, in attempts of persuasion, use pathos, ethos, and logos to sell their product

Advertisements posted on the website facesofdrunkdriving.com share multiple stories of people who were unexpectedly struck by drunk drivers. There was one story in particular that stood out to me more than the others and that was Jacqueline Saburido’s. This advertisement makes a powerful statement about how drunk driving can not only kill someone, but can also scar someone for life. The goal of the organization that posted this advertisement is to never drink and drive. It is not worth risking your life, someone else’s life, or putting anyone at risk of lifelong hardships and injuries. They present

“And on the 8th day, God looked down on his planned paradise and said, ‘I need a caretaker.’ So, God made a farmer." These words from Paul Harvey rang from the home TVs of millions of people during the 2013 Super Bowl broadcasting. As the 2 minute commercial played, it became one of the most memorable Super Bowl commercials ever created. Dodge Ram produced this commercial not only to advertise their trucks, but also depict the American farmer. Though it didn’t advertise their trucks directly, the Dodge commercial indirectly advertises through describing the qualities of a farmer in order to show the comparable qualities of their Ram trucks. This is no ordinary commercial, and it is successful because of its logical, emotional, and ethical appeal to the audience.

The facial expression of the woman as she is being hit, the force of the fist as it collides with her chin, the painted blue and red cars, all these give to the overall message of the ad and gave it that powerful message. This ad really catches the attention of the audience because not only did it raise awareness of safe driving, but also really invites the viewer to think and just maybe acknowledge texting while driving and drinking and driving is a serious danger.

In order to connect to audience emotionally, both of these commercials incorporate the exaggeration of a particular situation to ignite humor and laughter among the audience. In the Allstate commercial, a man is holding onto the side of a car to portray the driver’s blind spot, telling the driver that the coast is clear. Suddenly, a truck comes out of nowhere, causing an accident. This is humorous because the sight of the man hanging on the side of the vehicle, acting as the blind spot, provides an exaggeration that causes the audience to laugh (“Blind Spot Commercial | Allstate Mayhem” Internet). This displays the danger of driving in order to catch the audience’s attention. In the State Farm

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

Each year numerous lives are lost due to careless and irrational driving. The disregard for safe driving has been a predicament to the United States of America for years. Many years Police have relied heavily on speed cameras, breathalyzer tests and heavy fines as a deterrent against unlawful drivers. Over the years fatality rates have increased, so the Department of Transportation and Highway Safety has composed a series of safe driving campaigns. On many occasions the Transportation Department informs and advises the public about the importance of responsible driving. They propagate safe driving through the various channels of the media and

In “Auto Insurance and Traffic Fatalities”, David (2015) examined the effect of drivers who are insured and uninsured on road safety. “The Effect of Automobile Insurance and Accident Liability Laws on Traffic Fatalities” (NBER Working Paper No. 9602) were used to measure the no-fault limits. He said drivers who remained uninsured will drove more cautiously because fear of being in an accident, so their number of fatalities will lower than the drivers who have insurance. The drivers who forced to buy insurance and now facing diminish

As in the previous example, the commercial emphasizes State Farm’s reliability. This time however, there is no desperation because the young woman is so certain that her agent will get things resolved. Just like the previous commercial, the ad uses pathos to convince their audience, assuring them that State Farm will allow them to be stress free. The granting of the friends wishes for the perfect man helps to reinforce the aspect of great service because it represents the company’s ability to go above and beyond for their customers. Again, pathos is presented through humor, making the ad memorable and reinforcing the company’s point: when you have State Farm there is no need for desperation because they have you covered. Ethos is also once again reinforced through the agent's professional attire, creating an ethical image for the company.

The creators of this commercial grasp the hearts and minds of their audience by first bringing out a situation and people who can relate to the common driver, then second exposing them to the extreme consequences of texting and driving, while also setting the mood with appropriate music. By appealing to the emotions of the audience so strategically, the producers carry out an attempt to impact the actions of any drivers who may view their video and change how they view distracted driving in their personal

State Farm Mutual Insurance Company was founded by George Jacob Mecherle in 1922. Mecherle was a retired farmer, his vision for starting State Farm was to operate fairly and do the right thing for the customer. The continue effort for State Farm is to always be the first and the best choice in the insurance and financial products offered. State Farm operates Insurance in the United State and Canada. Recently, State Farm has gone through a logo change, while the outline of the logo has remained the same, the company as a whole decided on a simpler logo to make it more uniformed and recognizable across the country. The slogan “Like a good neighbor, State Farm is there” was originally written by famed American song write Barry Manilow in 2071. (Fast Facts, n.d.)

An old saying that comes into play when just glancing at this advertisement, “An apple a day keeps the doctor away.” is an old saying pediatricians would say to their miniature patients. Who would know this could grab attention of people just watching TV? “An Apple a Day” illustrates four Granny Smith apples on one side of the ad while a slice of a Granny Smith apple sits on the other side of the ad. The product the advertiser is selling has more to offer than the other companies which, is shown by the whole apples and the slice of an apple. The small description underneath the Granny Smith apples has a formal, yet demanding tone that provides information about the product. In the fine print, it has some details on how their company is “one of the best. “Then below the small caption is a large, bold black logo followed by the contact information of the company all directed towards drivers. “An Apple a Day” is trying to connect with middle-class drivers looking for better quality insurance for an inexpensive price.

Haysbert's voice at the end reminds viewers that the mayhem commercials are in fact coming from the same credible company that he represents. Finally, the use of pathos, Allstate commercial uses scare tactics to get people attention and to buy their insurance. The emotion of fear is put into the audience. Nevertheless, fear is not the only emotion used. The commercial comes off genuinely funny and immediately grabs the viewer’s attention.

The Frontier Post advertisement with the keys shaped as a gun is more pointed towards Logos and Ethos being its modes of persuasion. In this advertisement, logos is present because there are texts within the ad that is factual. The text states “Takes one life every 25 seconds” and “Drive Safe”. Then we have ethos, ethos is present because the keys are positioned in the shape of a gun. This ad is more than likely hinting that every time you get in a vehicle it can be just as dangerous as a loaded gun. Now for pathos, pathos isn’t present because there is no celebrity present. There is also no one to show knowledge of the subject at hand. Along with this information, there is no known brand being

One notable commercial shows a man awake at 3:00 in the morning on the phone with a State Farm representative. This certain commercial begins with State of Unrest. The man's wife sees him talking on the phone in a secretive manner. She is suspicious and asks who is on the phone, to which her husband says: "It's Jake from State Farm". The man's wife then takes the phone and asks, "What are you wearing, 'Jake from State Farm?'", to which the agent responds in a timid way, "Uh, khakis". Still believing he's a female, the wife says, "She sounds hideous", where the husband replies, "Well she's a guy, so…"The most