Compare And Contrast American Eagle Outfitters And Sephora

My favorite two places I normally shop are Macy’s and Old Navy. I always get quality clothes and items from these stores. Both stores are really good in marketing their products both online and in-store as well as use social media to engage their customers. Both store sells quality brands but Old Navy is a cheaper than Macys. Both stores promote special deals both online and in store such as percentage discount and free shipping with an amount of purchase to obtain such deal.

Both of these companies are doing better than the industry average at turning over their inventory.

Introduction: Marketing has become an art form in today’s society, analyzing specifics and how the consumers react to certain goods and services. The needs of consumers are constantly changing, so marketers must study every detail and be able to recognize the changes in wants and needs. Marketers use this data to become “sensitive” to the needs of each group of individuals, appealing to the minorities with said products. Below is a slight insight to what questions and data marketers analyze to make their goods and services appealing to the individual groups.

Scenario1: Develop a multi-segment strategy, and focus on Fashionistas, Planners & Shoppers and Situationalists between the women aged 18 to 34.

Our Fabletics campaign will focus on consumers, primarily females, who already purchase online, since they will have an understanding of how online shopping works. With a focus on consumers who show interest and willingness in being fit and living a healthier life and consumers who are into the new media world, meaning consumers who can be targeted primarily through social media. The demographic profiles of these consumers would be females between the Millennial and Generation X ages. This is between the ages of 18 and 40. These consumers will belong to three subcultural groups, Caucasians, Hispanics and African-Americans. All in the US because my brand is an American brand. The psychographic of these consumers would be those who share the same interest as wanting to be fit and healthy. Consumers who like and want to wear nice workout clothes but don 't want to spend a lot of money on it. Also, online shopper because this brand is only available on our website and will not be found in stores. These consumers will have to share the same motivation or have to same end goal, living a healthier life. Our consumers will have to be motivated, because motivation drives consumers to buy. These consumers would want to be in the happening now, which luckily for our brand is "being fit". Then we will also have those consumers who

Financial ratio’s / accounting ratio’s are best described as being “the relative magnitude of two or more selected numerical values taken from an enterprise’s financial statements (Libby, Libby, Libby & Short, 2011),” in order to evaluate the overall financial condition of a business. Whether they are viewed by stakeholders within a firm, or current and potential stakeholders outside of the enterprise, financial ratios can used to compare the strength of a company against its own performance objectives, or in comparison to those of its leading competitors within the industry. In this paper, we compare Urban Outfitters and American Eagle against each other

Characteristics such as income, age, behaviors, emotions, occupation, and location will be addressed as they pertain to the company’s target audience. The paper will then

Who are MM’s target customers? Are all segments equally attractive to MM? If yes, why? If not, why not? How do the different segments’ needs and expectations evolve over time?

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

American Eagle Outfitters Inc. (AEO) is a publicly traded company on the New York Stock Exchange (NYSE) and headquartered in Pittsburgh, PA. The company targets males and females in the distinct fifteen to twenty-five age groups - tweens, teenagers, and young college adults - in order to sell their assorted line of affordable and trendy clothing products such as sweatshirts, t-shirts, and jeans. American Eagle Outfitters’ primary businesses operate under the brands – American Eagle Outfitters, Aerie by American Eagle Outfitters, AEO Direct, and a third-party retailer. The international company operates 944 American Eagle Outfitters stores and 122 Aerie by American Eagle Outfitters stores in the United States, Canada, Mexico, Hong Kong, and China. Additionally, the AEO Direct delivers to 81 countries worldwide and the third-party retailer operates 66 stores in 12 countries under the American Eagle Outfitters brand. American Eagle is a global retailer with an excellent reputation built upon the priority of “delivering value, variety, and versatility to [their] customers” with “differentiated fashion in key categories” by continuing to “innovate [their] store experience to be more impactful” (SEC 10K).

Today’s consumer markets can be broken down into four main demographic areas: College Students, Millennials, Generation

H&M used both Demographics and psychographic segmentation in reaching their customers. Based on the company’s outreach globally, it must understand various cultures, attitudes, beliefs, religion, age groups etc. (Delirium, 2015)

General Issue: which segments should the company target? How should the company and its products be positioned?

Relying purely on socio-economic and demographic data only provides a partial glimpse into the needs, preferences and wants of a given target market. Psychographic-based segmentation research is often used for determining how potential customers' self-assignment to groups, unique interests and preferences for retail products and services influence and often predict their purchasing behavior and long-term loyalty (Bearden, Teel, Durand, 1978). Psychographics is the study of how customers assign

Competition has became evident and essential in the market of the world’s most important companies. It has allowed consumers to receive ultimate value from the goods and services that they are seeking. In my case study this competition is between two companies that produce ponchos for the fashion industry. The company that we are introduced with is named Tela and their running mate, Saira, is the Goliath of this market. Tela is trying to stay afloat and gain more customers as the underdog. Their plan to reach out to prospective customers is to introduce their new marketing strategy. This strategy includes Tela’s new mission statement which would make consumers aware of their core values and advantages over the Saira. Tela is owned by