Compare And Contrast Bud Light And Coor Light

They provide their consumers with programs that promote alcohol responsibility, “Anheuser-Busch Pledges $3 Million to Support NCAA Alcohol Education Grant Program” (NCAA, 2014). Some of their campaigns are “Good Sport”, this takes place in stadiums where people are asked to be a designated driver and be a “good sport”. Other campaigns are “Bud Light party code”, codes to help with responsible drinking and “TIPS” which stands for Training for intervention procedures (Beer Institute, n.d.). This helps servers and bartenders prevent the abuse and illegal use of alcohol drinking, as well as hailing a cab for drunken people. They also approach social responsibility by recycling, conserving water and conserving energy, “Clean Texas recognized the brewery as a bronze-level member[…]for achieving significant environmental results to ‘protect air, water and land resources in Texas.’”(Reliable Plant, n.d). By using these alternative uses, they are decreasing the greenhouse

It is incredible how advertisements can lure an audience into trying out their products. Certain advertisements and commercials may seem simple, but at the same time, those are the ones that people remember and talk about. When people think about beer advertisements, they usually remember the ones like this one because it demonstrates things that people want. This advertisement shows how BudLight is interconnected with Paradise and makes people remember the picture. The luxurious aspect of this ad and the

They should definitely introduce a light beer. This would allow the company to gain younger consumer as well as females who are more apt to drink like beer.

The Bud Light brand is second to none when it comes to light beer and a good time. Although, first considered a flop in the United States after its introduction in 1982, Bud Light surged up the charts after a rebranding effort in 1986. The “Gimme a Light” campaign by the D’Arcy McManus & Mansius agency altered the brands path forever. Since then, Bud Light has drastically increased its market share while still maintaining its success in the global light beer and beverage market.

Budweiser is known for creating advertisements that convey messages that you wouldn’t otherwise tie with beer. In one of their more popular commercials “Lost Dog”, they attempt to show that your “buds” will always have your back, just as Budweiser will always be there for you. Budweiser managed to relate this life lesson to their notable company and a wide-range of viewers. In the “Lost Dog” commercial they successfully persuade viewers to buy their beer with the use of rhetorical appeals including ethos and pathos, while also lacking in the third appeal logos.

The company wants people to know that your “Best Buds” or your best friends, will always be there for you in times of trouble, or, perhaps, when a wolf is trying to kill you. Using animals is a very strategic way to appeal to almost everyone. Using baby animals, like the puppy, is even better. Budweiser doesn’t mention beer once during this whole advertisement which actually assists the effectiveness instead of hurting it. If they would’ve shown the owner drinking beer while his puppy was gone it would’ve unintentionally associated alcohol with sadness. Even if people DO drink alcohol or even Budweiser when they are in emotional distress, showing it during this commercial could’ve quite possibly had a very negative impact with the audience, maybe even affecting them subconsciously. Instead, Budweiser creates an innocent story about a puppy with absolutely nothing to do with beer. Perhaps this may cause the audience to associate this particular alcohol with innocence or harmlessness.

They use scantly clad women who are very attractive usually wearing bright color clothing, holding a bottle of beer. As well they try and use their slogan that goes with their product and apply it to a completely different situation with a woman. They show how much “better it gets” when you drink their low carb beer But the problem that I see with this is that there are just so few women who actually look like that it sets a bar that is just too high for people to reach. When you have to wear next to nothing to get noticed it just continues to drain away from the collective respectability of our society.

The first ad by Blue Buffalo shows a dog and a cat as well as a chart and a small paragraph about the product. The color is a calming blue and actually almost gives somewhat of a medical appeal to the ad. This not only looks like a dog food ad but also has similarities to an advertisement promoting a medication. Their heading to the ad is “Love them like family and feed them like family with natural, holistic BLUE.” This ad appeals to ethos,

Boston Beer Company (BBC) has enjoyed much success with their craft beers with Samuel Adams as their main focus. Being the leader of this segment, overtopping five of their competitors combined (Exhibit 1), the company now must decide how to take advantage of the light beer market. Boston Lightship, their current light beer, had been a small contributor in BBC’s product line. Currently, it is facing dwindling sales with product volumes down from 12 000 cases per month to 3000 cases per month.

An alcohol ad is very capable doing many things to people starting from the ages whenthey start to feel rebellious. The ad can hide many lies that help convince people to startdrinking. Things on the ad say that drinking can be fun, that it is good(healthy) for you, andcould help quench the thirst, as well as many other benefits. My opinion on this is that alcoholads should not be allowed to be shown around areas where there are people under the minimumrequirement of the drinking age.Right out, you can see that the people in this certain ad are “having fun”. At the sametime, the words on the ad helps reinforce the thought that it is fun to drink Bud Light, which is atype of beer. The picture on the ad hints at the idea that males would get more girls or have morefun while drinking Bud Light, encouraging them

Budweiser Beer’s famous TV advertisement, “Friends Are Waiting,” was one of the most popular ads to air during Super Bowl 2014. The advertisement has helped encourage people to drink responsibly by taking into consideration friends and family members that could be affected should they choose to drive drunk. Budweiser has pulled on the heartstrings of many through the bond of love and friendship between a man and his dog. The company uses strong emotions to lure in its viewers but, it ultimately lacks in effective credibility and facts.

     This ad is laid out in such a way that your eye follows the script right down the page. If you first look at the ad you are immediately drawn to the picture of the bottle of Hennessy. The backdrop of the ad is all cool colors such as navy blue, Carolina blue and white, but the bottle of Hennessey on the other hand stands out due to the fact that it is a warm dark orange

According to Boston Beer Portfolio (1997) showing that Boston Lager and Seasonals have grown by 5% and 10% respectively since 1996. Moreover, if we take a look at Exhibit 7 showing men preferences over regular beer we will see that 45% of weekly servings are SAM (Boston Beer Product). People may rely on their past experience of drinking regular beer by BBC and take a chance to try light beer by the same company, switching from Bud and Amstel to Lightship.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

As mentioned earlier, it is common to see an alcoholic commercial that consists of attractive people having the time of their life. Budweiser took a different approach by creating a commercial that made it personal to viewers. Instead of creating happiness from partying, Budweiser beer creates joy from important values like friendship, family, and being an American. Additionally, the commercial draws no attention that it is actually about beer. After all, animals and farmers seem to have little to no correlation to drinking beer.