Compare And Contrast Franklin: A Comparison Of Two Adverts

The speaker of this advertisement is an member of the $125 Billion Franklin Templeton Group. The speaker is telling us that it’s better to be partnered up with an investor to make sure we have the money we need in the future to fulfil our goals. The occasion is getting people to become a member of the Franklin Templeton. The audience that the speaker is trying to reach is everyone. The speaker is saying that everyone would be better off having a investment partner.

Mountain Man has its own identity. It is a family owned business and its product packaging reflects the image created for its lager. The company focuses on producing a quality products and identifying the product with its consumers. Its consumers remain loyal to the product.

They use scantly clad women who are very attractive usually wearing bright color clothing, holding a bottle of beer. As well they try and use their slogan that goes with their product and apply it to a completely different situation with a woman. They show how much “better it gets” when you drink their low carb beer But the problem that I see with this is that there are just so few women who actually look like that it sets a bar that is just too high for people to reach. When you have to wear next to nothing to get noticed it just continues to drain away from the collective respectability of our society.

It is estimated that Americans watch 4,000 to 5,000 advertisements each day. All of these advertisements fall into our basic appeals and affect us in many different ways. Advertisements also can apply to us based on gender, for example, manly commercials contain things like sports. Advertisements that apply to women usually contain people shopping, or women with a lot of makeup.

In an essay written by Jim Fowles, “Advertising’s Fifteen Basic Appeals” he says advertising manipulates individuals to buy things they do not need. Advertisements use many emotional appeals such is the need for sex, escape, aesthetic sensation, satisfy curiosity and guidance. Today, Calvin Klein advertisements captures majority of individual’s attention. It is a well-known brand and expensive. It is known for their jeans and underwear. Calvin Klein apparel, underwear, shoes, and accessories can be found and brought online stores, malls, and outlet malls. Many famous celebrities and musician artists posed for Calvin Klein’s advertisement campaigns, wearing Calvin Klein jeans, shirts, sweaters, jackets, bras, purses, and underwear. Calvin Klein

     This ad is laid out in such a way that your eye follows the script right down the page. If you first look at the ad you are immediately drawn to the picture of the bottle of Hennessy. The backdrop of the ad is all cool colors such as navy blue, Carolina blue and white, but the bottle of Hennessey on the other hand stands out due to the fact that it is a warm dark orange

Miss Polly Baker was a mother to five kids who were all born without being married to any of the kid’s fathers. The bench was making her pay fines for her actions and letting the men walk away without any repercussions. Although she made great points that make sense in today’s world, this wasn’t the puritan way in this day in history. Benjamin Frankin is the original author of this speech as it is a fictional character. Franklin didn’t completely believe in the puritan ways so, writing this helped him go against some of the outrageous laws. I choose to write about “The Speech of Miss Polly Baker”. I think the speech she gives to the judges shows how much of the world has changed since this time in the 1700’s. Miss Polly Baker really showed how flawed the system was back then. Even though todays system is still flawed, this speech showed how corrupt it was back in Benjamin Franklin’s time. The speech also displays how much gender inequality there was. I believe this short speech has shown us how far this old corrupt system has evolved into something more equal for both genders relating to having kids without marriage.

Coming from commercials, newspapers, movies, and magazines, advertisements are one of the most prominent things that we get bombarded with on a daily basis. The problem with a lot of people including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author describes how advertisers will use 15 basic emotional appeals in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve not only their intellectual integrity, but also improve their families lives if the readers can help it. National Geographic advertisers can do this by appealing to the readers’ basic needs for achievement, nurture, and guidance.

Thesis statement: When compared side-by-side, there are differences in the two. Some of these include that the Lexus ad uses predominantly the logos, or logical, appeal whereas the second uses pathos, the emotional appeal, the target audiences for both commercials, and the effectiveness of each.

Benjamin Franklin is revered by Americans as one of its most revered and adored founding fathers. For foreigners, Benjamin Franklin became the very icon of America, not only because he was accomplished, but because he was a new man, a man that could only have been made in America. Franklin came to be seen as the embodiment of American values.

In Chaucer’s “Franklin Tale” the plot revolves around a married couple: the knight, Arviragus, his young wife, Dorigen, and a young squire, Aurelius who importunes and attempts to Dorigen. The characters can be said to oscillate between desire and their ego honor which affects what they say and do. Lacan’s definition of desire tells us that we desire for recognition from this “Other.” Our desire is to become what the other person lacks. Duby’s model of courtly love is a concept that focuses on chivalry, nobility and women being at the center. In this paper, I will examine what the story reveals about the relation each character has to his or her desire, how they act in accordance to their desire and the role magic or illusion plays in the plot and how it affect characters’ relation to desire.

Benjamin Franklin was born on January 17, 1706, in Boston. His father, Josiah Franklin, who was a tallow chandler, had seventeen children; Benjamin was the fifteenth child and the tenth son. His mother, Abiah Folger, was his father’s second wife. After he went to grammar school from age eight to ten, Benjamin started working at his father’s business. He didn’t like the work very much, however, and so he began to work for a cutler. When he was just thirteen, he became an apprentice to his brother James, who had just returned from England with a new printing press. Benjamin learned the printing trade, but in his spare time he tried to improve his education. In 1721 his brother

Though Newton¡¯s idea was very influential over the minds of the people in the 18th century, the Calvinist beliefs and tenets that man was, since the Fall, basically evil and enslaved by his sense of sin, and that God was all, and would in His mercy and love work for man¡¯s salvation, but as for man. All he could do (if ever there was anything he could do)

In 2003, Owsley hired David Holt as a consultant for NBB who was a professor at Oxford and an expert in branding. Holt and Owsley outlined a paper to describe the brand identity, character, culture and promise at NBB. Holt determined the brand identity for NBB as a culture that practiced creative activities for the pleasure of doing them well and in accord with the natural environment. Second, there was a key fact in promotion. In the beginning, NBB used word of mouth, but recognized a need to reach more customers. They increased the awareness of the NBB product by attending festivals to give out samples of the beer and created a sales team throughout the territories of distribution. NBB found an advertising agency in New York, Amalgamated, to communicate the brand identity. The advertising campaign was created to target men that were sophisticated beer drinkers between the ages of twenty-five to forty-four with the image of being practical. The ad focuses on presenting the organizational image of being down to earth by positioning the brand as fanciful, thoughtful and insightful.

Portland Drake Beverages (PDB) had acquired Crescent Pure, a non-alcoholic, all natural energy enhancing and hydrating functional beverage. Having organic ingredients as the bases of Crescent Pure beverages made the perfect acquisition for extending the PDB organic brand to more markets. These multiple attributes made the drink an attractive product for the consumer, but the necessity to position it, sparked a debate. Some people wanted to market it as an energy drink, while others wanted to market it as a hydrating drink. The VP of marketing, Sarah Ryan, thought that although Crescent Pure fit both of these categories, there was an alternative option. The third option would be to position the new beverages as healthy drinks, this would be a broader market positioning strategy, one that a transcendent product like Crescent Pure, could fulfill. The concern was to simultaneously position the drink in the most lucrative market, while also ensuring that the drinks attributes aligned with the market consumers’ needs.