Compare And Contrast Head And Shoulders

Gillette ads have focused on men in all the different ways a man will have to use their product. They have also used heroes from all the different sports played like, Hank Aaron, Mickey Mantle, and Honus Wagner for baseball, also Soccer star Park Ji-Sung, motorcycle champion Kenan Sofuoglu, cricketer Rahul Dravid, and Victor Cruz are just a few of the endorsement. The brand’s natural fit with baseball and tradition has helped the company connect emotionally and literally with its core audience. Taps into a key passion for men and strengthening the connection with

For example, State Farm’s, “Dropping Dimes”, commercial uses basketball players and the rap genre, to apply to men by using the masculine sport of basketball, and the masculine version of music, rap. The advertisement starts out by showing Kevin Love and Damian Lillard in expensive golden jewelry, Damien Lillard then starts rapping about all the dimes they are dropping, the commercial then shows the two NBA stars in an expensive boat in a sea of dimes, and then it finishes by showing all the money they have saved because they use State Farm. This advertisement uses the need for attention, which is the need to be looked at, by putting Kevin Love and Damian Lillard in a bunch of expensive jewelry, and riding around in a sea of dimes. This commercial also uses the need for prominence, the need to be admired or respected, by showing that you can have expensive jewelry and a nice boat because you have saved so much money using State

The first advertisement I found was the “For the Benefit of Mankind”, Under Armour Ad. At first glance we see a very masculine male, with a chiseled body modeling his Under Armour briefs. But, if we take a closer look into the background we see a young, and beautiful woman loosely wrapped in a sexy gown. The setting of the advertisement looks like an expensive bachelor pad. The purpose of this picture is to advertise Under Armour’s new briefs, by making them look appealing to the directed audience. Along with the briefs, women stereotypes are also being advertised. Although the woman isn’t meant to be the main focus of the ad, she is added to show if a man wears these boxers, they can get with a beautiful woman. In the text below the picture the product’s features are being flaunted, but in the picture the only thing being flaunted is the masculinity of the man in the picture. One gender stereotype that is portrayed in this picture is that woman are physically weak. The man in the photo is very muscular and enlarged in the photo. The thin female model is posed in a delicate position in the background of the picture. This shows that she is less important, and just added to highlight the male model’s masculinity. A woman perceived as sexually active might be labeled as a slut while a

In watching the 2012 Super Bowl commercials, we can see versions of hegemonic masculinity demonstrated. Perhaps the most vivid version was seen in H&M’s Super Bowl ad, utilizing soccer (futbol) star, David Beckham:

The Old Spice body wash commercial, “The Man Your Man Could Smell Like,” starring Isiah Mustafa, a previous NFL player, begins in a bathroom. He commands women to look between their man and him. Isiah addresses the fact that their man isn’t him, but that he could be more like him if they stopped using ‘lady scented body wash.’. The setting changes from the bathroom to a boat out at sea. He shows the audience all the things he could give them, such as tickets to an exciting event the audience is supposed to love, and diamonds. Isiah tells the audience that anything is possible if their man uses Old Spice products. The commercial closes out with the actor on a white horse. This ad effectively uses pathos and ethos with the assistance of sexism and comedy, and logos through symbolism: try to impress women, make other men jealous, and overall relate to the

However, the ad is also ineffective and not persuading the audience by showing a fit muscular guy to represent the males by leaving behind the male costumers who do not look like the athlete (the man) shown in the picture. This demonstrates that the ad fails at using ethos by only focusing in one body type and not

By depicting these men in this way, it sets a standard for how the typical man should look and act. It subconsciously makes the viewer believe that if they purchase said product, they will become more like the man who is shown. For example, if a man was insecure about being skinny with no facial hair, he would be more sold on a product if it was showcased by a confident, fit, and bearded man. That stereotype is mostly showcased in advertisements for workout accessories, outdoor appliances, and power tools. The bulkier and more “manly” an advertisement is, the more compelled the man is to feel the same way when using said product.

Kaposi Sarcoma is a type of cancer that involves the skin and mucous membranes. It is important to know the pathophysiology and etiology to understand this disease. There are many complications that affect the prognosis of Kaposi sarcoma. The assessment findings include the signs and symptoms and the testing done for diagnostic purposes. Medical management is also important with Kaposi sarcoma. One should be educated on the medications in all aspects.

The commercial wanted to speak to everyone to show how they are incorporating more women into the fold. Female athletes were often thought to be less appreciated since athletics were originally just male dominated. To play a sport you need to have “masculine qualities, such as strength, aggression, and competition” (feminism article). Women over time are challenging all these beliefs by participating in a variety of

The commercial shown in figure 1 is for a perfume called ‘the one gentleman’ which Matthew Mcconaughey a well-known actor did for Dolce & Gabbana, a trade mark for designer products. The commercial tells us that this is a body spray to use when one wants to be seen as a gentleman. In reality a gentleman is not a man who just uses this body spray, but a man is seen as a gentleman by certain attributes society sees as being acceptable. Commercials like these can really have an impact because the viewer wants to look like the person with the body spray, and themselves be perceived as a gentleman. The unspoken

On May 2014; the Women’s and Health magazine published an advertisement for Sofia Vergara featuring Head and Shoulders. Head and Shoulders is a shampoo product with different kinds of shampoos. This advertisement is selling the green apple head and shoulder shampoo with its conditioner. Who are the targeted audience? Why would any person choose this product not the other? A lot of questions the advertisement must reply on to be considered as a good advertisement. One of the main questions asked would be if this was a persuasive advertisement or not. Such a question is answered through the use of logos ethos and pathos.

Majority of all companies become successful in selling their products because they rely on the media to make their product well-known. Companies use commercials that contain a variety of rhetorical appeals, celebrities to endorse the product, and other elements as modes of persuasion to lure their customers. Most often than not, commercials manipulate the viewer to purchase a specific product or use stereotypes to target the product to a specific audience. Laundry detergent commercials are often stereotypical because a woman is usually the main figure that performs such tasks in a typical household. However, Procter & Gamble produces effective commercials that reach to a variety of potential customers. According to Trending Top Most, Procter & Gamble produces two top-selling laundry detergents: Gain and Tide. To produce effective laundry detergent commercials, Procter & Gamble uses male-dominant figures, varying plots, and rhetorical appeals.

Consumers of an advertised product have been subjected to years of ads that portray men as Gods, so naturally that is what they look for in the newest ads. For example advertisements for protein shakes use men that have exceptional muscle tone and muscle mass. All the advertisement shows is that person drinking the shake and not all the hours they put in at the gym, or years of working out they have gone through to get to that size and tone.

The ad also built some credibility by having a man as a CEO and star of the ad. Men are seen as big and hairy things that require shaving on the daily. Even though women also shave, men are still seen as the primary audience for this ad and so a male CEO establishes credibility among men. A female actor would immediately detract from the primary audience of the ad.

Representations of men in media have a different approach—they tend to focus on strength, power, physique, independence, etc… The first ad portrays a clearly athletic, strong, male individual. His expression is one of determination and focus—He’s not going to let anyone get in his way. He is aggressive, and overflowing with testosterone. It is unclear what the product is, something to do with athletic performance. The next image is fitted with the caption “Always A Champion”, making it simple to realize this ad is all about the male ego. This man has a very intimidating expression, one of strength and—almost anger. His positioning shows off his clearly muscular arms and his aura is almost overpowering. In both images, the idea that a true man should be strong, aggressive, etc… is presented. For any normal male individual viewing this ad, he would feel like that is what he should be—if he was a “real man”.