Compare And Contrast Mcdonalds Vs Burger King

After analyzing the data, I found Chick-Fil-A was the one with the most picks and Burger King had the least amount of picks. I believe Chick-Fil-A had the most picks because of their delicious Chicken Sandwiches and their Freshly Brewed Iced Tea Sweetened. When you go to Chick-Fil-A your food is made to order, you don’t have to wait to long in drive-thru, and the workers always have a positive attitude. Burger King food can sometimes be bland and over cooked. McDonald’s and Wendy were almost tied up, but McDonald’s came in second place . They sale mainly the same thing but Wendy’s food looks and taste better. Also, when you go to the other restaurant McDonald’s, Wendy’s and Burger King you may have a longer wait time and your order may not

What do you typically order when dining at McDonald’s or Wendy’s? When I am having a meal from either place, my favorite choice is a fried chicken sandwich with lettuce, tomato, bacon and extra mayo. Sometimes, I may make it a combo and enjoy the greasy, salty french fries and an ice cold soft drink. Most of their customers often purchase the unhealthiest options because they feel as if that is what fast food is all about, right? Fortunately, it does not have to be that way. Fast food can be convenient and nutritious. Wendy’s and McDonald’s are both fast food restaurants, so they are alike in many

McDonald’s doesn’t just triumph in the food compartment either. Comparing several different aspects of each restaurant has proven that McDonald’s is more financially secure, widely recognizable, and capable of creating scrumptious food all the same. They donate constantly, and are able to liberate and promote millions with their continuously forming houses. McDonald’s is still on an accelerating uprise, with colleges to be employed there being distributed among the world, and more locations appearing everyday. All of these aspects totaled up pronounce that McDonald’s is much more accomplished as a company, and could outscore Culver’s any day of the

Cost is really one of the biggest differences between these two franchises. Aside from both places offering the dollar menu, their overall pricing on other items, is very different. A McDonald’s value meal can cost up to $4.00, whereas Burger King’s value meals can cost up to $6.00! Saving a few bucks by going to McDonald’s sounds a lot better than spending unnecessary amounts of money at Burger King. Just by looking at the sales difference between the two, you can see that people would agree. In 2009, Burger King’s profit dropped 10% in its second quarter, while McDonald’s sales grew a solid

Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own

Within today’s modern society we like to have everything when we want and have it at any given time. Growing with that trend, modern fast food places like McDonald’s and In-N-Out Burger have giving their consumers that very thing. Even though In and out and McDonald’s have been around for years, both vary their menus and the way they appeal to their consumers with the change of time. On the west coast, In-N-Out is favored more than it is on the east coast. While McDonald’s is a worldwide company, with restaurants open in France, China, Iraq, and also America. Who is the better franchise; it is time to find out.

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

McDonalds (McD’s) and Burger King (BK) are key players in the fast food industry and have been competing for many years. They both provide similar food that is prepared quickly for a low price. So what sets them apart? The difference between McD’s and BK is their corporate culture – operational management. The manufacturing method at McD’s follows the “Doing It All For You” versus “Having It Your Way” at BK.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

McDonald's has had a global impact on the food industry. McDonald's developed a revolutionary idea known today as fast-food. This impact began in 1930 when Maurice and Richard McDonald left New Hampshire seeking to make a fortune in Hollywood, started up a drive-in restaurant in San Bernardino. Unlike so many other food-service operations at the time, McDonald's came up with new ideas that turned the usual slow paced dinner into a finely tuned engine.

While McDonald’s and Burger King have fought over a percentage of the same market share, each company has a unique strategy with which they’ve approached the market. McDonald’s aims to deliver an inexpensive, standard, quality meal with high level of uniformity both in burger structure and in delivery times. Burger King also strives for an inexpensive, quality meal, but focuses on allowing the customer a degree of flexibility in the menu – a goal reflected in their long-time slogan, “Have it your way.” This difference results in distinct objectives for each restaurant that resonate

The three restaurants are succeeding in their value propositioning. What set Burger King apart from their competition is that they

Since McDonald’s is the most well know fast food chain in the world with a market cap of 69.35 billion, brand recognition is their biggest strength. The secret of McDonald’s success is its willingness to innovate and maintain consistency in the operation of its many outlets. In recent years McDonald’s has introduced Premium Salads, Snack Wraps, fresh Apple Dippers in the United States, and Corn Cups in China. Also, McDonald 's products are priced so low that economic conditions are almost insignificant.

1. Competitors – As there are many other restaurants who are trying very hard to compete with McDonalds like KFC, Burger King, and Burger Fuel etc. They are also serving people with same kind of services like McDonalds and burger king is really giving a tough competition to McDonalds at the moment.

• What measures could Burger King do to dethrone McDonald’s as well as hold off the challenge of a number of other chains that were growing in size and competitive power?