Compare And Contrast Nike And Under Armour

In the commercial, there are different camera views depicting areas in which sports are generally played such as: tennis courts, basketball courts, and track fields. The point of these images was to demonstrate the idea that Nike has products that can be used on any of those courts, in addition to the message that even though all of these playing fields have lines and sidelines, there still wasn’t any boundaries. Wow that’s deep, right? Now of course the purpose of the lines on these courts are for having an out of bounds area and to mark different locations on the court. The literal message was trying to prove that there were no racial boundaries on the courts. To make

As seen with the Nike “equality campaign” commercial, Nike is calling for those who buy their products to almost break through the current social boundaries and to move “past these lines.” The quote of moving “past these lines” aids in furthering the post-Fordist concept of uniqueness as it almost encourages one to think outside the box and to be different by going against societal limitations and norms while in hopes of striving for equality; it gives a sense of inspiration to those who witness the commercial. Nike is commanding for not only their consumer base, but all those who view this ad to be active in fighting for equality for all races and other minority groups. Nike believes this idea starts with “you,” and not by those who are atop the social hierarchy like those in governmental positions; taking a bottom to top approach. This idea exemplified by Nike gives the consumer a stronger feeling of empowerment within the world in which they live. The idea of individual self-control and power is further highlighted through the quote by the narrator, Michael B. Jordan, who states “here you’re defined by your actions.” In this instance, each individual in society is considered for being responsible for change. Nike’s willingness of taking into account the various people who make up society is shown

Nike shows us that it is more than just a brand. We clearly see that in the action filled scenes that bring the Nike message into motion. Every scene is unexpected allowing us to live in the action of the protagonist as the camera angles change with the scenery. We are put in the spotlight with the protagonist showing us the joy and excitement of playing with different pro athletes. The experience is an unforgettable one, which leaves a positive impression not only on the people but the Nike brand as a whole. The advertisement shows that the first step to playing with the pros is to “just do

The ethos appeal is present in the Michael Jordan, LT and Polamalu commercials the most. In the Everything’s an argument textbook, it says, “We tend to accept arguments from those we trust, and we trust them in good part because of their reputations. Three main elements – trustworthiness/credibility, authority, and unselfish or clear motive – add up to ethos” (45). Of course, Nike wouldn’t use any one that had some trouble or were untrustworthy to represent their company. They know better than to include Sammy Sosa and Ray Rice to be representatives; however, someone like Michael Jordan is a great choice because of the influence he has had on many people. Michael Jordan is a role model to many; whereas, Sammy Sosa should not be one because of the illegal actions during his baseball career. He was “unaware” of the fact that he had used a corked bat during a game. Even though all his bats were tested and came back clean, Slammin’ Sammy had jeopardized much of his success from the past. Nike keeps a strong ethos by partnering themselves with famous athletes that everyone has at least heard of. Famous athletes increase their credibility because of the belief that if those athletes use their products then the product must be superior to its competitors. It proves that Nike is a high quality brand. By using famous athletes in their commercials, Nike shows that their products are not just

Robert Swan once said “the greatest threat to our planet is the belief that someone else will save it.” Two companies that understand this concept are Patagonia and Nike. How they address these issues regarding sustainable business practice vary, however. Both have made it their mission to deliver excellence and make the best quality products within their industries, Patagonia focussing more on outdoor active wear, while Nike is more sports oriented. Part of this process has been developing products from sustainable sources. Patagonia, for example, actively took a stand against chemical intensive cotton in 1994, and has since switched to less harmful means of organic cotton within all their cotton-based products. They are even going the extra

Nike and Under Armour are two of the biggest brands in the active wear industry. Fitness goers of all ages and genders are passionate users of their sports gear and athletic clothes. Two print advertisements from Under Armour and Nike will be analyzed based on the way they use goals to captivate the viewers attention and elicit an emotion to persuade the viewer to buy their athletic wear. In a world that is quickly becoming aware of its health problems consumers are becoming more aware of fitness brands and their advertisements. People are taking an active stand in achieving their fitness aspirations and doing so with the best equipment available. Nike’s famous “Just do it” slogan has been a boost for the company’s reputation and notoriety, by setting it a part from other brands. The two advertisements from Nike and Under Armour are representations of current consumer ambitions towards fitness.

Nike; one of the most well known companies across the globe today is most known for being the world’s #1 shoemaker. They design and sell shoes for a variety of sports including baseball, golf, tennis and football. Nike also sells dress and casual shoes as well as athletic apparel and equipment for almost every sport imaginable. In addition Nike also operates NIKETOWN shoe and sportswear stores, factory outlets along with Nike women shops. One of Nike’s biggest competitors on the rise is Under Armour, Inc. Under Armour; the primary maker of performance athletic underwear and apparel has risen to the top with main competitor Nike. The company has also begun to become a factor in the footwear market as

company has been in existence for a little over 15 years and has made huge strides in the textile,

Companies like Under Armour, Nike and Adidas/Reebok have high threats of substitute´s products. These companies share the sport apparel industry and are vulnerable to competitive pressure from the actions of buyers whenever they view that their products can be substituted for others. The availability of substitutes invites the costumer to compare performance, features, and ease of use as well as price. Under Armour’s major competitors are Nike and Adidas/Reebok because they have a similar or competing product offerings. The top sport apparel brands offer similar products and that is why each one of them needs to keep a high standard and produce good quality products in order for customers to keep buying their product.

Athletic Supreme is now ready to carry the team to victory by expanding its inventory to include a sportswear product line providing its customers with “one-stop” shopping opportunities saving time and effort with selecting and designing team sports apparel by delivering a relevant product assortment creating an engaging environment and the ultimate customer experience. Hayes and Venkatraman (2015) mentions that sportswear and other performance apparel fill a specific niche market and permeate all aspects of the fashion business providing challenges and opportunities for companies operating in the market. In competitive sports, the implication of the performance of sportswear can often be the difference between winning and

While sitting for breakfast at Sadler Center, I collected my data from the thirty people around me. Most of the brands were of shoes and athletic wear, as these are the clothes that would be most distinguishable by style or that have the brand logo in clear vision. The most popular brands for shoes were Birkenstock, Nike, and Converse, which shows student preference for comfortable and practical shoes. In addition, most of the brands were more expensive, such as Vineyard Vines and Patagonia, showing that the majority of the William and Mary students or their parents can afford these brands, with some exceptions. I decided to focus on Under Armour because all of its merchandise worn in Sadler, such as t-shirts and sweatshirts, had the William

Every athlete has a reason they want to get better. Athletes spend hours lifting weights, conditioning and working to get better because they are motivated by something or someone. Two of the most common athletic apparel brands, Nike and Under Armor, used their brand's commercial's to portray their ideas of what motivates athletes. Nike's commercial portrays that athletes motivation should be themselves. Under Armour's commercial portrays that athletes motivation should be the team.

UnderArmour is a sports fashion line that has gained 4 billion dollars in annual sales. It also has a continuing rise in stocks since the business began operating. The company’s products consist of a large variety of active and outdoor footwear as well as clothing, accessories, undergarments, and equipment for certain sporting categories. UnderArmour’s products are made from top quality materials via advanced technology so that the footwear can sustain any environment. The company’s footwear has even won against larger companies such as Nike for their better quality in basketball shoes and sneakers. The company has achieved a large number of global endorsements via athletes, sporting events, and department stores.

Columbia Sportswear Company is one of the largest wholesalers of outdoor sportswear and equipment in the United States. Columbia Sportswear competes in the consumer goods sector, apparel-clothing industry (COLM Profile- Yahoo! Finance, 2015). As of December 31, 2014, they operated 74 outlet retail stores, 19 branded retail stores, and 5 brand-specific e-commerce Websites in the United States (COLM Profile- Yahoo! Finance, 2015). As an enterprise participating in this industry, one of the major obstacles the company faces is standing out amongst an intense line up of rivals; those of which include Nike, North Face, and Lululemon.

There are many companies in the sports apparel, footwear and accessories industry, such as Nike, Adidas, Puma,