Compare And Contrast Powerade And Gatorade

Powerade is a sports drink manufactured and marketed by The Coca Cola Company. The brand was founded in 1988 becoming the Olympics ' main sponsor. In 2002, Powerade Option was introduced in the market. In 2008, Powerade Zero was released to face the trend of the market. Powerade has been the official sports drink of Australia, New Zealand and Ireland’s Rugby Teams and part of the US Olympics. Powerade has 4,602,453 page likes on Facebook, 152k followers on Twitter, 7.7k followers on Instagram and 20,042 subscribes on YouTube channel.

All throughout an athletes life they are told to drink plenty of water, and replace their fluids. Athletes are told this enough to the point where it makes numbs them since they heard it so many times to the point where they forget the extreme importance of proper hydration, proper hydration. Proper hydration is not only key to optimum health, but also to great performance. Athletes are told to drink plenty of water, but do they really know why? It is this writer’s opinion that a greater understanding of proper hydration can lead to better health and performance for athletes and help spread awareness for dehydration and over hydration.

Powerade and Gatorade are two very successful companies; in some ways, they?re alike and in other areas, they are very different. To compare and contrast these companies, we?re going to look at a television commercial advertising they?ve each produced. Each of these commercials involve basketball as their sporting backdrop, but more importantly, both commercials utilize the rhetorical triangle: Ethnos, Pathos, and Logic. These three things are used to persuade the audience.

As you watch the Gatorade commercial you notice that Gatorade wasn’t only promoting hard work and dedication, but they were also promoting hydration, strength, power, and energy. Dedication is shown by waking up early in the morning, going for your daily jog or walk, while others are still sleeping. Staying hydrated helps the body keep moving and fully functional. Gatorade shows the importance of hydration by athletes taking breaks between workouts. Hydration also reduces the risk of cramps and soreness. Gatorade promotes energy by showing, before eating a Gatorade chewy the athlete did not have the energy he needed to start his morning run or weight lift. However, after eating the chewy they instantly gained energy. Power is symbolized by the lightning bolt, which

The athletes are getting less calories by drinking Gatorade instead of any other sports drink. They are still getting the full taste of the Gatorade but with less calories. The advertisement implies that drinking Gatorade will give you all the energy you need, and it will allow consumers to be great like Dwayne Wade. The water droplets on the Gatorade makes the drink look appetizing, and makes you want to taste it even more. Along with these techniques Gatorade uses the rhetorical device ethos to get consumers to purchase the

Smart water is "vapor distilled water and added electrolytes for taste." It has electrolytes added not for performance as in Gatorade, but instead added "for taste." The electrolytes are calcium chloride, magnesium chloride and potassium bicarbonate. Gatorade has Filtered Water, Brominated Vegetable Oil, which helps prevent the oils from rising to the surface. It also ensures the stability of the flavor mixture and it has Sucralose (a non-calorie artificial sweetener) High Fructose Corn Syrup. While Dr. Pepper has carbonated water, high fructose corn syrup, caramel color, phosphoric acid, natural and artificial flavors, sodium benzoate (preservative), and caffeine. Drinking soda is not the best option because a single can of soda contains

Each sports drink contains 21 grams of sugar are contained in a 12 ounce bottle of Gatorade. With most bottles being 32 ounces, the consumer is actually ingesting 56 grams of sugar. Although this is not healthy, it is less grams of sugar than an average soda per ounce. “In fact, Berkeley researchers say the sugar in sports drinks may be contributing to the child obesity epidemic by increasing their caloric intake”. For consumers that are less active, the added sugar in their diet is not recommended. Weight gain from extra calories has also been found to be a problem for less active consumers. “For people who are not exercising for at least one hour, 5 days per week, water is the best bet for staying hydrated.” Experts suggest sports drink consumption should be monitored by children’s parents. The best source of hydration for children continues to be water (Schaefer). Unless a person is participating in vigorous exercise for a long period of time, water is the best option for

It is important for anyone doing physical activity to keep well hydrated, for performance to be at its best. Sports drinks are specially formulated to help people rehydrate during or after exercise. Drinks such as Gatorade and Powerade contain the main electrolytes and carbohydrates, which are used by the working muscles, to maintain optimal sports performance (Medindia.net, 2014). The acidity of sports drinks and the sugars, is raising health concerns, and creates unnecessary calories. (Nutritionwonderland.com, 2014) Sports drinks are proven to only be necessary when working intensely for over 90 minutes, so an athlete running a marathon may need a Powerade, but water is the best source of hydration for exercise of 90min or less.

Many arguments have risen on the matter of drinking sports drinks or water. Sports drinks are becoming more popular every year, drawing more attention to them. This is causing people to stop drinking water and begin drinking sports drinks. The question is, which is the right choice?

1.Attention device: Did you know that there was actually a Gatorade and beer mixture called Hop’n Gator. It was made by the Pittsburgh brewing company and sold until the mid- 1970’s. 2. Topic Revelation Statement: Today I am going to be informing you all on the sport drink Gatorade. 3. Significance Statement: This is a drink that has changed the way athletes perform. It is so effective that it is actually given to refugees to aid in dehydration. 4. Preview the main points today I will be going over a brief history of Gatorade, current products, and the future of Gatorade

In recent studies sports drinks like Gatorade, PowerAde, and Muscle Milk have been proven to be not fully truthful about their nutritional value and the impact it will have on some people.

Gatorade is a product that was created for the sole purpose of helping athletes excel in their sport. It was designed to help replenish what you lose during sweat while rehydrating yourself. It is known and advertised as a healthy drink to consume. Though, many people don’t realize that it has almost the same amount of sugar in it with 34 grams then as a can of coke with39 grams (“How much sugar… ”).While other products such as their protein bars have the same amount of sugar (30grams) as a regular size pack of Starburst.

As well, sport drinks have the ability to provide a subject with an increased amount of endurance for their exercise. One reason why sport drinks have this capability is due to the carbohydrates found in the beverages. These carbohydrates exist as either of two sugars, sucrose and glucose-fructose, which provide the energy for the body that makes sport drinks better to use during exercise than water (Tsintzas 155). Carbohydrate consumption allows athletes to work harder for longer periods of time and to feel better while doing the exercises. A recent study determined that runners who had only water to drink lost speed during the race compared to those who had sport drinks. Also, performance time was faster in runners who consumed the sport drinks as opposed to water. It was only during the final 17.2 kilometres of the race that the performance times began to differ and the runners who drank the sport drinks ran faster (Tsintzas 156). Furthermore, the exercise intensity was higher towards the end of the race from those runners who had the sport drinks. As with most performance enhancing implements, sport drinks have potential drawbacks.

Gatorade has emerged as the global leader in sports nutrition beverages by continually managing their brand to signify high energy, athletic excellence combine with one of the most efficient new product development and introduced processes in the beverage industry. As a result of being able to consistently synchronize these many components of their business so well, Gatorade today holds a 75% market share in the sports nutrition market globally today. Gatorade is owned by PepsiCo, which has made it possible for the company to sell in 80 countries today. Gatorade relies heavily on the PepsiCo distribution and retail network globally. Gatorades' revolutionary approach to managing branding for beverages has served to increase the total market size for this product category globally (Huang, Sarigöllü, 2012). Despite the continued widespread adoption of Gatorade as a healthy energy drink, the company has encountered resistance to its brand and the ingredients used for creating the many variations of Gatorade energy drinks (Tallon, 2009). Despite these setbacks the Gatorade brand continues to experience exceptional growth and stability over time.

This is far from the truth. If a person were to drink a carbonated beverage before physical activity, it would cause him to be sick, possibly to the point of vomiting. The ad is misleading, but it does influence consumers to buy Sprite. But does the athlete really eat or drink the product they endorse?