Compare And Contrast Quantitative Strategy Planning Matrix

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With the use of the quantitative strategy planning matrix, it was identified that two of the market penetration strategies got the highest score and therefore these strategies should be implemented first. The strategy of focusing on above the line strategy gained the highest score because this strategy mainly describes the general type of marketing technique that the company should do. Once this market penetration strategy has been implemented, all other specific market penetration strategies will follow such as the second market penetration strategy which is to promote and emphasize company’s different services through a single TVC. It is known that the mother company ABS-CBN Corporation has different subsidiaries under it. Because of the

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