Compare And Critical Differences: The Components Of Marketing

Marketing is the management procedure in which the product or service is moves from concept to the customer. It includes the co-ordination of the 4 P’s of marketing: product, price, placement and promotion. [tutor2u.net]

The third P in the four P's of marketing is Place. The right product for the right customer at the right price must be located at the right location. All of the P's are contingent on the amount and quality

Marketing is the total management procedure via which a product progresses from concept to consumer to satisfy and meet the needs and wants of customers. This involves addressing a number of key matters: what the company is going to produce, how much they are going to charge, how it is going to distribute its products or services to the customer, how it is going to tell its customers about its products and services, how the selling process actually happens, who comes in contact with customers and the layout of interface in which the company and customers interact. These are collectively known as the 7P’s or the marketing mix: product, price, place, promotion, process, people and physical environment.

The process of marketing involves the action of advertising and promoting a company, product or service. This includes everything the customer encounters in relation to the company, from advertisements to customer service experiences. Marketing is often broken down into four sections, known as ‘the four P’s of marketing’.

Marketing basically involves a series of processes that focus on determining customers' wants and then providing the necessary product to them. This process can also be regarded as the procedure of developing and implementing initiatives that are geared toward identifying, expecting, and satisfying the wants and demands of customers in a way that also generates profits. Marketing not only contains several important principles but it also consists of four major elements that are commonly known as the 4P's. The four main elements of marketing that are also known as the marketing mix are product, pricing, promotion, and place. Through the marketing process, the major goal of all marketers is to establish more value for customers. In order to create such value to customers, there is need for managers to understand the marketing principles that are crucial for effective marketing strategies and practices.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

An Analysis of Marketing As defined by Kotler and Armstrong (1994) marketing is “a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. Marketing is an extensive topic. Primarily when we consider what is marketing we think about the advertising, publicity and selling of a product or service. In actual fact the prime concern of marketing is customers, and the establishment and growth of relationships between organisations and consumers. It consists of studying the wants and needs of the customers and how to make the perfect product which is priced, promoted and distributed in the right place to make it

Marketing is a social and managerial process by which individuals and organizations obtain what they need and want through creating and exchanging value with others. (Kotler & Armstrong, 2012)

In today’s world marketing can be define in many ways. It has been changed in way of its market but definition rarely states the same. Marketing can also be defined as the process of creating value for customers in order to building

Considering all the business disciplines available, marketing is usually considered to be probably the least self-critical. Regardless of the every now and then extremely bona fide interest in customer service, Provision of goods and services at costs that are affordable to the populace and implementation of efficient endorsements to push them to purchase merchandise that better fit their needs, wants and requirements, Marketing has not been able since time and memorial to evade the charge that it is morally, socially and ethically fruitless in some aspects. Marketers usually voice their aims and objectives regarding customer satisfaction, their corporate and ethical social responsibility programs, about building intimate

Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler, Armstrong, Saunders, Wong page 5)

Marketing is concept that helps determine the success of an organizational mission. Essentials of Health Care Marketing (2006) define marketing as, the execution of the conception, pricing, promotion, and distribution of the goods, ideas and services. The author, Berkowitz (2006) goes on to say, “in order to respond to customers, an organization must develop a product, determine the price customers are willing to pay, identify what place is most convenient for the customers to purchase the product or access the service, and finally, promote the product to customers to let them know it is available.” Often referred to as the four Ps of marketing strategy; the four main principles of marketing are: product, price, place and promotion.

Numerous people believe the thought of marketing and sales being the same thing. Conversely, sales are only one bit of the entire marketing process. In order to comprehend the idea, it is crucial to understand the marketing mix. Prior to a business choosing to launch an item into the business sector there are variables and components that should be considered. Variables in marketing are considered part of the marketing mix that is set up before the advertising program begins which thus characterizes the four factors known as “the four Ps”. The variables in advertising will decide the components of the item and how the purchaser or client sees the item. The “four Ps” consist of product, price, promotion, and place.

Marketing is the process where goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P 's of marketing. These 4 P’s include product, price, place and promotion.

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (AMA 2007, cited in Baines et al. 2011, p. 6).