Compare-Contrast

1087 Words Oct 15th, 2012 5 Pages
Compare-Contrast
This paper is on compare-contrast of two advertisements dealing with two beauty products. One will be targeted towards men, while the other will be targeted towards women. The two beauty products advertisements that will be compared and contrast are the Axe Body Spray advertisement (18-19) and the Victoria’s Secret fragrance mist advertisement (Bath and Body Works). Both advertisements use different marketing promotions technique to try to get the attention and win over their target audience. The manufacturers know in order to get the audience attention it has to rely on several demands of the audience; one of them is the sex appeal their products bring to the table, because that’s what evidently moves the product off
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With the advertisement showing several different fragrances it gives it a more of a selective look to see if there is any fragrance that might appeal to the audience, which makes it a more marketable product.
With both beauty products advertisements targeting their audience, sex appeal continues to grab the attention of the audience and that’s what sells the product. Advertisers have to be careful not to put too much sex appeal into their advertisements or their message on their product will be overlooked. By using sex appeal appropriated and not over doing it will easily benefited the manufacture. Axe has commercials showing women who are running after men wearing Axe Body Spray. Victoria’s Secret has commercials showing beautiful women wearing sexy lingerie and using their fragrance mist. The Axe Body Spray and the Victoria’s Secret advertisements aren’t showing muscular men or sexy lingerie wearing women, but just by their presentation layout and their worldwide brand name gives the audience a very good idea what the manufacture is trying to sell and gets to the point consumers are looking for.
In conclusion, we all can make the argument that Victoria’s Secret is a worldwide known name brand that’s been around for years and Axe Body Spray which seem like it is just now

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