Compare The Central Route To Persuasion

The persuasion is an aspect of the intercultural communication. It is any ideas or action of telling someone to do what we belief. There are three styles of persuasion in differences cultural. There are quasilogical style, presentation style, and analogical style. The quailogical style of persuasion practices by among of Western culture. In this style, the preference is to use the fact and statistic from the expert as evidences. The persuader should connect the logical

Persuasion is a very strong technique that is used by many throughout history to form some of the greatest works of literature. Ethos, pathos, and logos are the three forms of persuasion. In 2008 a man by the name of Barack Obama created his Victory Speech after a very hard fought campaign. He utilizes the three modes of persuasion to create his very persuasive speech. Persuasion is one of the most crucial strengths to any speaker, especially when applying ethos, pathos, and logos just as Barack Obama did in his 2008 Victory Speech.

Like any other group there would be some rebels and Jones had support from almost the entire group to inflict some punishment, some include public homosexual humiliation, forced boxing matches between a much stronger opponent, being locked in confinement without food and water for 24 hours, and the list goes on. Members of the group knew that is they broke any of the rules great shame would be brought upon them and their families.

Reframing the above statements in a conversation that would change “how” others perceive the information being received, would be a great way for all parts to be comfortable, and no one will offended, it’s all that easy to do.

The first essential of persuasion involves the structure of the argument being posed by one who is trying to provoke others to action. In order to convince someone of a new argument, idea or moral, one must use the proper methods: logos, ethos and pathos. According to Hauser, “The method

The first decision is whether to convey their message implicitly or explicitly. Next, those engaged in the argument must began compiling evidence to support and clarify their assertions. In a gun control argument, one side might use statistics about gun-related deaths while the other side could use armed robbery statistics to support their assertions. If the arguer choses to convey their message implicitly then an extra step of developing the message, deciding whether or not to include a visual, is also included, Each side must strive for the right balance of truth seeking and persuasion. Deciding how much of each to use is very important in presenting an effective argument. Persuasion is presenting facts intended to sway an audience towards one side of an argument. Considering the audiences thoughts, beliefs, and values and using this information to decide what reasoning is used. To seek the truth is to look for the best solution to the problems presented. Presenting a mix of facts that shed light on the truth and shock and awe facts that have good persuasion value will better support an argument. Understanding the audience is the key to determining the correct mix. An important distinction to remember when constructing an argument is that an argument will not be able to “prove” anything, it will only present a reasonable case for the participants

If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.

I like the example that you make about your decision for no withdrawing your astronomy class that was an excellent decision and a good example of Central route persuasion because the student who you talk to and the professor were able to make you think and change your mind in a positive way.

There are two routes to persuasion, according to our textbook, the central and peripheral route. The central route focuses more so on message elaboration, which deals with the logic behind what the message is saying. As defined in the textbook, message elaboration is, “the extent to which a person carefully thinks about issue-relevant arguments contained in a persuasive message.” It requires great planes of cognitive effort. Unlike the central route, the peripheral route is different.

Persuasion appears various forms. In life, the world often offers and persuades negative and positive examples using ethos, pathos and logo. Many advertisements advertise harmful and others advertise substances and people tend to respond variously towards persuasion. Some believe they are immune to persuasion, yet persuasion can be subtle. How an individual responds to persuasion can depend on a variety of factors. The main factor implies on the audience themselves. In order to persuade, one must analyze the audience. The audience may appear differently; there are supportive audiences whom begin with support, there are uncommitted audiences whom are neutral, there are also indifferent audiences whom need the persuader to grab their attention, and there is also the opposed audience. The opposed audience are the hardest to convince; they are against the persuader from the start. The same techniques of Pathos, Ethos, and Logos apply, but with the use of different extents.

Persuasion is a controversial subject because the notion puts into question who is in control of our lives and our conscious behavior. Persuasion assumes that whatever is controlling our thoughts and emotions is somewhat up for grabs in an invisible realm of idea and notion. Persuasion is an attempt to influence in an attempt to control another's thoughts. Persuasion is deliberate and seeks a change. Persuasion can be used for any purpose the persuader desires, but within the equation requires a willing person giving both their attention and consent to the instigator of the process. Persuasion is a three way process that includes an instigating force influencing a receiving force.

Understanding the attitudes of others is critical in attempting persuasion. In the elaboration likelihood model (ELM), persuasion splits into two routes: peripheral and central routes. These routes determine the course of decision making; both are dependent on the individual’s ability and motivation (Gilovich et al., 2013). The proverb, you can lead a horse to water, but you can’t make him drink, is an assumption in that certain individuals will never change their attitudes. If the proverb were true, then persuasion would have no credibility; so, this research paper will dispute the proverb. There are ways to persuade and influence others, even if they are as stubborn as the horse that will not drink. By reviewing past research on persuasion, resistance to persuasion, persistence of change, and the effects of involvement on persuasion, this paper will give support that certain methods can be done to change attitudes, leading to a higher chance of persuasion.

Petty and Cacioppo (1981) have developed the elaboration likelihood model of persuasion which explains the peripheral route to persuasion and the central route. In the peripheral route, persuasive influences are more tangential to the issues at hand. For egg- in a PSA targeted against smoking in youth, the peripheral route will show the teenagers having a better sex life after quitting smoking. (William G. Shadel, January 2009) Central processing occurs when the person at hand is aware about the main message of the PSA and is motivated to consider its content. We will analyze the use of celebrities for both these routes of persuasion and try to find out the effectiveness in each case.

route to persuasion is demonstrated when an active and conscious process is made to determine the merit

I. Persuasion is a powerful tool that can be used to motivate individuals to do good things for society and for themselves, but it can also be used to do harm.