Compare and Contrast Apple and Samsung Essay

1390 Words6 Pages
Essay Title: Compare, Contrast and Evaluate Apple and Samsung Companies.

Word Count: 918

The purpose of this essay is to compare, contrast and evaluate the two major competitor companies: Apple and Samsung. This essay begins by discussing the market value of the both companies. It will then turn to discussing the product portfolios of Apple and Samsung, and then examines the service and it concludes by evaluation.
Firstly, Apple is very similar to Samsung with respect to the size of the companies. Steve Jobs and Steve Wozniak, two important people who were expelled from a college, founded Apple Company in 1976, when the first Apple computer was released. (Nostoptechnology, 2009) Unlikely to Apple, Samsung was founded in 1938 by
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As a matter of fact there is always someone from the staff that helps customers with their issues, whether it is about the computer or the phone. In other words, Apple’s staff is called Genius Bar staff, they guide customers and make orders for repairs. (Apple, 2012) In contrast to Apple, Samsung website does not provide such information, however, it is possible to make a call, e-mail about the customers’ issues or just visit the store. (Samsung, 2012) As well as Genius Bar, Apple (2012) provides customers with on-line support and opportunities to gather help over the phone, moreover, the website is clear and understandable.
Even though, Samsung Company exists longer than Apple Company, it has number of major advantages and disadvantages. One of the biggest disadvantages of Samsung is that it has lost in the court against Apple and was forced to pay huge amount of money to Apple, thus undermining the authority of the company as a whole. On the other hand, the advantage of the Samsung is that it exists longer than Apple Company and has its well-established world-known brand and customer loyalty. Similarly to Samsung, Apple is also well-known company and advantage of that is that it is still growing company and has tendency to expand even more. According to the aspects described above, there are no major disadvantages related to Apple, which makes this company looks better comparing to others.
It may therefore

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