Compare and Contrast Customer Needs

Apple Computer uses focused differentiation to help sell its computers to a narrow target market of graphic designers and educators rather than the general population of computer users. Apple’s innovation on the ITunes store together with the widespread use of the IPod. The corporate strategy is focused on being a market disrupter, and in turn a market maker, by focusing relentlessly on the customer experience.

2. Compare and contrast customer needs, wants and demands. Describe the need versus the want for the following products: Gatorade, Nike shoes, and iPod.

Marketing is the total management procedure via which a product progresses from concept to consumer to satisfy and meet the needs and wants of customers. This involves addressing a number of key matters: what the company is going to produce, how much they are going to charge, how it is going to distribute its products or services to the customer, how it is going to tell its customers about its products and services, how the selling process actually happens, who comes in contact with customers and the layout of interface in which the company and customers interact. These are collectively known as the 7P’s or the marketing mix: product, price, place, promotion, process, people and physical environment.

The iPod’s introduction to the MP3 market favored the worldwide spread and use of the product thanks to its simplicity, efficiency, attractive design. It came along with iTunes, a media player and library storing and updating all the songs on a computer. It also offers to purchase music online in the iTunes store. The launch of the iPod, in 2001 was an attempt to fill in people’s frustration and make it become a popular product among a large

The nature of marketing is a very important basic principle when it comes to marketing in a business. The activities that come from marketing create value by allowing individuals and organizations to obtain what they need. You need to know what the customers want and how to satisfy them with your goods or services. They need to be conveniently available, competitively priced, and uniquely promoted. To a business, marketing is an important part of their strategy. Marketing however is not manipulating your customers into buying products they don 't want, so never think that. It’s about the

Secondly, it has always wanted to be close to people, understand what their needs are and build a product that meets their needs. Apple has always wanted to build products that people would fall in ‘love’ with. IPod was conceived out of love for music inside the company. Eventually the world fell in love with the product.

The market is never static and the preferences of the customers keep changing. In this case the executives at Apple must always ensure that the needs of the clients are effectively addressed at all times. In the same way, the industry has become very competitive in the recent past and the organization has to find ways and means of staying ahead of its competitors. In this case, innovation plays a major role in ensuring that new products are constantly produced by the organization.

People like to feel that they are unique individuals with their own needs and desires. One of the best strategies for dealing with competitors is to offer customers exactly what they want, when they want it, and how they want it. The Internet provides a new outlet for mass customization by allowing customers to order one-of-a-kind products. For example, Apple uses product differentiation to help market its iPod and online music system to a broad swath of the population and create barriers that its competitors are having difficulty overcoming.

To emerge from the framework of the high class (but) without the customers feel it at all! Apple has achieved greater profits and reaped a lot of its application for Luxury at first. The luxury strategy is the ones of important strategy of apple and it is a strategy dedicated to the consumers of the upper class of the society. Its product is characterized by three elements: not sufficiently exposed but very limited, difficult to buy compared to competitors. The high price charged to the rest of the classes, suitable for the highest layer and the richest. This strategy is based on the highest level of branding. Which makes a natural product cost not exceeding $ 20, the price of more than $ 550. *6.'Howeidi. M, Marketing strategy, 2016'. By limiting it only to the luxury class, which is able to buy a product shows the richness of the owner and followers of the latest shouts and benefits. And enjoy the distinction of everyone and taste unique high. This is the Brand's goal. To make the Logo price higher than the price of the product itself. Since Apple's inception, it has been interested in many details in its products, making it a great luster for users to attract them to their outlets. Apple is interested in several details such as the user experience in its stores and providing adequate support for users even after the end of the support period specified by Apple often.*

In January 9, 2001 Apple introduced iTunes, and later that year on Oct 21 2001, Apple introduced the first iPod. (Apple Introduces iTunes, n.d.)Steve Jobs announcement about the release of the iPod would be the demise of the industry leader in personal music storage devices the Sony Walkman (Walters, 2011). The IPod provided “consumers a device with instant purchasing power and the ability to listen to high quality audio files on the go” (Walters,

Owners of the famous iPod who selected the APPLE© product for its stylish design who are already accustomed to building their play lists and enjoying them anywhere and everywhere; this segment is considerably well-off -financially speaking- as the price of iPod is relatively higher than other MP3 players available on the market back in 2003; However, to be noted: not all iPod owners are very computer friendly or broadband owners, but, they have a high brand loyalty to APPLE© and they are quite keen on showing off their prized new toy (iPod) this segment is probably the most valuable to APPLE© as they create a lot of PR

For an organization to beat the competition, they need to understand what the consumer wants. Marketing concepts are based upon consideration on what the organization’s customers need and nourishing these needs better than the

The concept of marketing has evolved over time. Whilst in today’s business world “the customer is king”. In the past this was not the case, some businesses put factors other than the customer first. Product focused companies define themselves by their products. For example Kodak originally defined its self as being in the photo processing business. This definition impact the culture of the company in a way that hamstrings thinking and creates impediments for action. When the shift to digital cam Kodak resisted this because of the impact on its “products photo processing”.

Companies need consider the market segment in external environment. Apple did not success at the beginning. It had come out a computer which has high quality and high price, but in the demand is very low because at that time the customer prefer normal product. In 21st century, the life style has already changed. Hence, customers like to get distinctive products.

Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the