Compare and Contrast the Strategic Issues Faced by Two Competitors in the Same Industry.

1464 Words Apr 19th, 2013 6 Pages
Faculty of Economic & Business

‫كلية االقتصاد واإلدارة‬


Strategic Management (BUS 420)
Muhammad Zafar Yaqub, Ph.D., MBA, MA (Eco.), MA (Pol. Sc.) Room No. 479, 4th Floor Department of Business Administration Voice Direct: +966 2 70470 Mobil: +966 565 466737 Email: Skype ID : mzyaqub

COURSE DESCRIPTION With the advent of the (global) marketplace becoming more and more dynamic and tough due to an ever-intensifying competition, a key determinant/antecedent of the firms’ survival (let alone their success and/or superior performance) has become their ability to ensure a continuous adaptation with the changes taking place in their environment. In such a scenario, the managers/organizations, in order to be
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London: Prentice Hall


Classics Porter, M.E. (1980). Competitive strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press Porter, M.E. (1985). Competitive advantage: Creating and Sustaining Superior Performance. New York: Free Press Hamel, G. and Prahalad, C.K. (1994). Competing for the Future. Boston: Harvard Business School Press Journals Strategic Management Journal Organization Science Academy of Management Journal Administrative Science Quarterly Journal of Management Studies Organizational Dynamics Academy of Management Review California Management Review Harvard Business Review Sloan Management Review

PERFORMANCE EVALUATION The overall performance of the student(s) will be assessed while using the following criteria; Mid Term Examination Final Term Examination Project/Assignments/Quizzes/Participation Total
Final grades will be based on the following scale: Marks 95-100% 90-94% 85-89% 80-84% 75-79% 70-74% 65-69% 60-64% 0-59% Grade A+ A B+ B C+ C D+ D F

20 points 40 points 40 points 100 points



(Submission Deadline: 01.06.2013)

The purpose of the project is to provide the students with the opportunity to examine the nature and dynamics of strategic management efforts being undertaken by the contemporary organizations. The students will be working in (self-managed) teams of 3-4 students for this project. They may opt to work on any one of the following (two) projects; Project Option I The
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