 COMPANY BACKGROUND: Kentucky Fried Chicken is a fast food restaurant chain that specialises in fried chicken. The company is a subsidiary of Yum Brands, which is a restaurant company that also owns the Pizza Hut. It is considered to be world’s second restaurant chain with approximately 19000 outlets in 118 countries.  SEGMENTATION, TARGETING AND POSITIONING: • SEGMENTATION: GEOGRAPHIC City: Metro, tier I and Tier II cities DEMOGRAPHIC Age: 15 to 45 Gender: Male & Female Income: Middle and…

Principles of Management Instructor: Ms. Livingston 03/29/2012 Midterm Popeyes Fried Chicken Vs Kentucky Fried Chicken Popeyes: To be the world’s best quick service restaurant. Being the best means providing outstanding quality service, cleanliness, and value, so that makes every customer in every restaurant smile. SWOT Analysis: Strengths: The strength of Popeyes is based on its distinctive brand and style of Louisiana spicy chickens that it provides on its menu along with its chicken sandwiches…

Kentucky Fried Chicken Kentucky Fried Chicken (KFC) is based in Louisville, Kentucky and is focused around a special recipe created by Colonel Harland Sanders. KFC is in the quick service industry and offers consumers a variety of recipes with focus on Sanders’ secret recipe. The company is owned by Yum! Brands. Yum! Brands owns other western quick service firms such as Taco Bell and Pizza Hut. KFC offers consumers a relatively limited variety of menu items mainly focused on chicken products specializing…

Kentucky Fried Chicken and McDonald 's have held a successful presence in the UK for many years, with both enjoying high levels of the brand recognition. They have been the global leading brands for more than three decades (Keynote, 2003). In the United Kingdom, the fast food market values 7.82 billion pounds every year under estimation and 20 pounds per month for per adult on average (Schroder, McEachern, 2006). Owing to stressful lifestyles, quick meals are attracting more people to focus on. This…

Kentucky Fried Chicken was founded in 1930 by Colonel Harland Sanders. Sanders was able to sell his secret recipe fried chicken successfully during the Great Depression. By 1945 Sanders realized the potential of franchising and opened up his first in Utah. Like many other fast food restaurants, the KFC chain had humble beginnings. Colonel Sanders was always interested in making his fried chicken the most quality product and sought out a different alternative from deep frying, which ended up being…

is a basis for action. KFC, being one of the world's most recognizable brands, has its own internal strengths and weaknesses and external opportunities and threats, which are identified and analyzed below. 'Kentucky Fried Chicken Corporation (KFC) was the world's largest chicken restaurant chain and the third largest fast-food chain in 2000' (Krug 2001, cited in Thompson and Strickland 2003, p. C-203). The statement suggests that the brand-name image or the company reputation of KFC is very strong…

Kentucky Fried Chicken is one of the most world-renowned fast food restaurants in the world, and remains the world's most popular chicken restaurant chain. Today there are more than 13,000 chains around the world in 90 different countries and territories. The national KFC base is in Louisville, Kentucky. Around 8 million people are served at a KFC every single day. Timeline 1890 ' Colonel Harland Sanders, the founder of the KFC Corporation, was born. 1932 ' Colonel Sanders developed his special blend…

able to ensure consistency amongst the different locations, to make sure customers experience the same thing no matter what location they visit? What threats and opportunities are there to expanding the business? For companies such as McDonald’s and Kentucky Fried Chicken (KFC), the decision to expand has paid off not only in the United States but also in its expansion throughout the world. Although both companies have become successful and remained, successful for many years it was not always an easy…

A Brief Study on Kentucky Fried Chicken (KFC) Franchise Submitted by: Divas Sagar Shakya United States University: MGT 511 August 16, 2015 Gary Letchinger History Kentucky Fried Chicken, popularly known as KFC, was founded by Harland Sanders. Starting from his roadside restaurant selling fried chicken in roadside restaurant in Corbin, Kentucky, to expanding his restaurant and naming it Sanders Court and Cafe in 1937,the first franchise of this chain opened in Utah in 1952 where he franchised…

Background of Kentucky Fried Chicken(KFC) KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken is a chain of fast food restaurants based in Louisville, Kentucky. KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional…