Compare the Techniques Used in Two Adverts by Holiday Companies to Target Their Audience and Sell Their Product

In this essay I have chosen to compare two adverts. I chose two from a magazine called ‘VOGUE’, I chose them as they both were linked by the theme of fashion but were advertising different products, this will help me show differences between the adverts but the fashion theme will help me to also highlight similarities. The first advert I chose was by a company called ‘Garrard’ they make fashion accessories such as leather accessories, silverware and also jewellery which is what they are mainly known for. The advert I chose has specifically advertised jewellery in this case a ring and a necklace. On face value the advert has a ring and a necklace laid on a picture of a of the U.K flag. Part of both pieces of jewellery look like wings and

With the emerging technological innovation, several companies have adopted different marketing techniques to make themselves popular and gain ground in the competitive market space. The use of television commercials has been one of the most utilized technique to disseminate information about products and services that are branded by particular company or organization (Gass and Seiter 23). When one watches television, he or she is always bombarded by several commercials with many marketing messages which are repeated over and over during television commercial breaks. Most of these television commercials utilize several similar persuasive or rhetoric techniques aimed at luring one either to buy, vote, or to otherwise influence him

There are many rhetorical tools used in advertising today to grab the readers’ attention. Some of those include, but are not limited to, color, sex, surroundings, and fantasy. All of these tools are used in the advertisement of the MGM Grand that I chose to analyze. MGM Grand has chosen several techniques to help market themselves better to vacationers. It uses visual pictures, inviting colors, and an enticing choice of narrative as its strategy. One of the many things that Vegas has to offer is the chance to get rid of all of your inhibitions and just have fun. Also, the fact that Las Vegas is famous for the saying, “What happens in Vegas, stays in Vegas”, sends a message to vacationers

In this essay, I will be analysing the 2008, £15 million Hovis TV advertisement. Filmed in Liverpool with a cast of over 750 extras, director Ringan Ledwidge portrays a young boy (13 year old Brian Mackie) buying a loaf of bread in 1886, which was when the first Hovis loaf of bread was sold, and then travelling with the bread tucked under him arm, through 12 decades in British History. The concept behind the advert is to show that Hovis has been around for 122 years and is a British Institution. For this reason, the advert lasts 122 seconds; each second depicting each year. The product is shown to be just as good, hence the slogan “As good today as it’s always been”.

Over the years, it is apparent that adverts in general have adapted their advertising language by employing extensive methods of persuasion, instead of focusing on their actual product or purpose.

Advertisements are means of marketing communication companies especially big companies use to persuade their audience to buy their product, or to promote their products, using different rhetorical appeals. In this essay I will talk about two different companies’ Vivel luxury and Fiama Di Wills that sell similar products and how each company uses different rhetorical appeals to reach its audience.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

Consequently, we can make different kinds of promotion and advertisement. Singles can be attracted by the convenience and crisp taste; young parents by life quality.

For my rhetorical analysis I decided to get my advertisement out of the Essence Magazine. The magazine was issued during December in the year of 2011. The advertisement is also on page 22-23. My advertisement is from well-known store called Jcpenny. In this advertisement Jcpenny is having a Christmas sale. The author of this ad uses different techniques to persuade you to buy their merchandise throughout this advertisement. By the time you finish reading this paper you will have known how the author used pathos, ethos, and logos to capture your attention.

Despite the vastly different intentions of the two works, they do have some similar traits, especially in regards to their uses of language. Both pieces share emotionally charged language that pushes forth their own agendas. As to be expected, though, these similarities achieve entirely different results. The advertisement relies on overly positive and flowery language to draw the audience in. Words like “delightful”, “excellence”, and “noteworthy” highlight this. While the article does the same thing, it uses the language to force the reader into a downcast state, attempting to get them to pity the victims of American capitalism abroad. In this case, Shors uses negatively charged words: “scavenged”, “rough”, and

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

I will be analyzing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling a renter’s paradise. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; The Grove, apartments is to persuade the audience to experience the pleasurable and joys of living. It strongly reinforces the views through the content of the text and captures the interest of the audiences through multiple eye-catching pictures. When the reader first looks at the advertisement, it makes him or her feel how entertained and amusing this place can be in spite of the all

Amongst all of these advertisements, a natural link is developed between the visual representation and the product/idea being sold. In the first ad, a masculine link of control and success was created between the picture and job, targeted for both elder men and women. For man, their natural state of superiority would increase if he took this job. For the woman, her natural lower class state would move up to that of manís. The perfume ad, on the other hand, is attracting female customers only. The feminine feelings of happiness, peace, beauty and truth are linked through objects from nature, such as the sky and clouds; and these feelings are stereotypically viewed as feminine. The third ad selling a vacation trip is directed mainly toward college students. The presentation of freedom, adventure and relaxation grab studentsí attention, especially for those who really need to get away from school stress. The ad targets all sorts of students, those ìmasculineî ones who are seeking adventure and those

The themes of the text are tourism, travel, and luxury. These themes are all inevitable when it comes to advertising a country. However this text is very much different. The