Comparing Brazilian Business Culture with German Business Culture

The term "culture" has been used more and more recently but what exactly does it mean? Some have even regarded culture as "the most central problem of all social science" (Malinowski, 1939). According to Merriam Webster (2016), culture is defined as the arts and other manifestations of human achievements. If culture was as simple as Merriam-Webster defines it then the lives of anthropologists, sociologists, and psychologists would be much easier. As we know, culture varies greatly across religion, countries, and some cases in just states; the difference between the north and the south. We can conclude that culture is a set of shared thoughts, values, and cognitions (Geertz, 1973). With culture in itself varying tremendously based on values and location, then surely organizational culture is no simple concept either. The term "organizational culture" has just recently become to be used more (Barley, 1988). Though there may be disagreements on defining culture universally, researchers tend to agree that culture is of vital importance in an organizational context, whether that organization is a company or a government (Kilmann, Saxton, & Serpa, 1986).

Have you thought of someone’s culture as weird? Have you thought that you are completely different from them? If so, what prompts us to make that assumption. Culture is a very good reason for this. So, to what extent does one’s culture inform the way one views others and the world? Culture informs a person on the way others are and the world.

Culture plays a paramount role in our lives. “It is what shapes who we are and how we view the world” (Thorp & Sanchez, 1998,

Various definitions of culture reflect differing theories for understanding or criteria for evaluating human activity. Edward Burnett Tylor writing from the perspective of social anthropology in the UK in 1871 described culture in the following way: "Culture or civilization, taken in its wide ethnographic sense, is that complex whole which includes knowledge, belief, art, morals, law, custom, and any other capabilities and

“Culture is sometimes described as a lens through which we view the world, meaning that one’s culture influences their perceptions and interactions in everyday life” (Davis, 2006). Every culture has different beliefs and customs

When I searched for the definition of the culture, I found many definitions, some of them:

Isn’t it fascinating how all human race looks alike, has same biological form, is created and born same way, but yet completely different in how we do things or how we behave inside our cultures and ethnicities? Culture presents the sum of attitudes, customs, and beliefs that distinguishes one group of people from another. Culture is transmitted, through language, material objects, ritual, institutions, and art, from one generation to the next (Hirsch, Kett & Trefil, 2002).

culture are intricately interwoven; they do not exist in vacuums but rather influence each other in

The attitude, values, ideals and beliefs of individuals are greatly influenced by the culture in which they live. Precisely, culture is the sum total of the ways of life of people in a particular society.

For the purposes of this piece, culture is defined as “the full range of human patterned experience” as described by Cole (1996) cited in Gla ̆veanu & Jovchelovitch (2017, p.113). This chapter also provides a description of the importance culture plays in psychological research.

Establishing a new business in Brazil would take some time. Brazilian welcomes foreigner and believes a good relationship should be establish first before any task and their laws are constantly changing. The manager that would take on this task would need to learn all about the Brazilian culture, starting with more than half of the Brazilian people think of themselves as white mainly descendants of Portuguese, German, Italian, Spanish, and Polish , Japanese, and Lebanese. Less than 10% think of themselves as black and less than 40% of the population is mixed, black and white. Degree. The manager would utilize the geocentric mindset to find the best managers and personnel regardless of race, gender, age, and sexual orientation and promote

Dr. Hofstede performed a comprehensive study of how values in the workplace are influenced by culture. In the 1970’s, as a Dutch researcher Dr. Geert Hofstede, collected and analyzed data from 116,000 surveys taken from IBM employees in forty different countries around the world. From those results, Hofstede developed a model that identifies four primary dimensions of differentiate cultures. These include: Uncertainty Avoidance (UA), Masculinity-Femininity (MAS), Individualism-Collectivism (IND), Power and Distance (PD). After a further study of the Asian culture by researcher Michael Bond in 1991, Hofstede added a fifth dimension in his theory, Long- and Short-term time orientation (LTO), also referred to as the Confucian Dynamism. His research has framed how cultural differences can be used in professional business transactions. Geert Hofstede 's dimensions analysis can assist the business person in better understanding the intercultural differences within regions and between countries.

Culture can be defined as “the sum total of the beliefs, rules, techniques, institutions, and artifacts that characterize human populations” or “the collective programming of the mind.

When a business decides to venture internationally into different countries with its products, services, and operations, it is very important that the company gains an understanding of how the culture of the different societies affects the values found in those societies. Geert Hofstede conducted one of the most famous and most used studies on how culture relates to values. Hofstede study enabled him to compare dimensions of culture across 40 countries. He originally isolated four dimensions of what he claimed summarized different cultures — power distance, uncertainty avoidance, individualism versus collectivism, and masculinity versus femininity (Hill, 2013, p.110). To cover aspects of values not discussed in the original paradigm Hofstede has since added two more dimensions — Confucianism or long-term orientation and indulgence versus self-restraint (Hofstede, n.d.). Because of the way Hofstede’s cultural dimensions are given an index score from 0-100, it is easy for a company to get a general comparison between the cultures they are expanding into and the culture they are already in.

Kroeber and Kluckhohn (1962) identify over 150 scientific definitions of the concept of culture. Indeed, many authors have tried to define culture and this is why there are so many definitions and that a unique one is hard to find. First of all, Kroeber and Kluckholn (1952) assume that culture is a suite of patterns, implicit and explicit, “of and for behaviour acquired and transmitted by symbols, constituting the distinctive achievements of human groups, including their embodiments in artefacts” (p.47). Later, Hofstede adds that culture is “the collective programming of the mind which distinguishes the members of one category of people from another” (Hofstede, 1991, p.51). This definition is the most widely accepted one amongst practitioners. For Winthrop (1991), culture is the distinctive models of thoughts, actions and values that composed members of a society or a social group. In other words,